1. Marketing Your RIM Program:A Hands-On Workshop Jason C. Stearns, CRM Corporate Vice President Corporate Records Manager New York Life Insurance Company EducationCode: FR03-2178
2. Learning Objectives Upon completion of this session, participants will be able to: Apply marketing principles in promoting a RIM program Identify steps for creating a RIM marketing campaign
3.
4. Develop workable marketing ideas for a RIM ProgramUpon completion of this session, participants will be able to:
6. All business activity involved in the moving of goods from the producer to the consumer, including selling, advertising, packaging, etc.
7. What is Marketing? “The aim of marketing is to know the customer so well that the product or service…sells itself. …All that should be needed then is to make the product or service available.” Peter Drucker 1909-2005
16. Any name, term, design, style, words, symbols or other feature that identifies the goods or services of one seller from another and/or that distinguish one product from another in the mind of the consumer
116. Information Design Common American/European interpretations of Color: RED excitement, danger, loss ORANGE energy, warmth, cheerfulness YELLOW sun, caution, illness GREEN environment, life, growth, money BLUE water, cold, calm, masculinity PURPLE rage, power, royalty, religion WHITE peace, purity, virginity, BLACK mourning, formal, sophistication
117. Information Design Common Eastern interpretations of Color: RED luck, celebration, bridal ORANGE spirituality, creativity YELLOW courage, nourishing, merchants GREEN religion, exorcism, cheating BLUE heaven, spirituality, immortality PURPLE expense, wealth, virtue WHITE death, funerals, mourning BLACK trust, quality, childhood/youth
125. Thank you! Jason C. Stearns, CRM jasoncstearns@mac.com jasonstearnscrm jasoncstearns
126. Marketing Your RIM Program: A Hands-On Workshop Please Complete Your Session Evaluation Jason C. Stearns, CRM Corporate Vice President Corporate Records Manager New York Life Insurance Company EducationCode: FRO3-2178
Notes de l'éditeur
Slide 4: Bullet Slide FormatFont sizes may be adjusted as needed. Please keep in mind that font smaller than 24 is very difficult to read.
Slide 4: Bullet Slide FormatFont sizes may be adjusted as needed. Please keep in mind that font smaller than 24 is very difficult to read.
Slide 3: Presentation GuidelinesLimit the amount of information on each slide for optimum legibility.Include only as many slides as is reasonable to present in the time allotted for your educational program. (60 – 90 would be an average number of slides)When editing the PPT template, click on “normal view” instead of “slide view” or “slide sorter view.”Delete any unused sample slides provided in the template before submitting your final presentation.Check each slide for spelling and grammar.Before you submit your presentation, rename the PPT file to the primary facilitator’s name and the first three words of the session title. Use the same file name in the subject line of your e-mail when you submit your presentation.Only submit complete and final presentations. Upload your PPT file at http://www.arma.org/learningcenter/facilitator/programdetails/index.cfm All PPT presentations MUST BE REVIEWED and APPROVED by ARMA International by August 7, 2009.ARMA will review all presentations and reserves the right to edit them. ARMA will notify you if changes are made.
Slide 3: Presentation GuidelinesLimit the amount of information on each slide for optimum legibility.Include only as many slides as is reasonable to present in the time allotted for your educational program. (60 – 90 would be an average number of slides)When editing the PPT template, click on “normal view” instead of “slide view” or “slide sorter view.”Delete any unused sample slides provided in the template before submitting your final presentation.Check each slide for spelling and grammar.Before you submit your presentation, rename the PPT file to the primary facilitator’s name and the first three words of the session title. Use the same file name in the subject line of your e-mail when you submit your presentation.Only submit complete and final presentations. Upload your PPT file at http://www.arma.org/learningcenter/facilitator/programdetails/index.cfm All PPT presentations MUST BE REVIEWED and APPROVED by ARMA International by August 7, 2009.ARMA will review all presentations and reserves the right to edit them. ARMA will notify you if changes are made.
Slide 3: Presentation GuidelinesLimit the amount of information on each slide for optimum legibility.Include only as many slides as is reasonable to present in the time allotted for your educational program. (60 – 90 would be an average number of slides)When editing the PPT template, click on “normal view” instead of “slide view” or “slide sorter view.”Delete any unused sample slides provided in the template before submitting your final presentation.Check each slide for spelling and grammar.Before you submit your presentation, rename the PPT file to the primary facilitator’s name and the first three words of the session title. Use the same file name in the subject line of your e-mail when you submit your presentation.Only submit complete and final presentations. Upload your PPT file at http://www.arma.org/learningcenter/facilitator/programdetails/index.cfm All PPT presentations MUST BE REVIEWED and APPROVED by ARMA International by August 7, 2009.ARMA will review all presentations and reserves the right to edit them. ARMA will notify you if changes are made.
Slide 3: Presentation GuidelinesLimit the amount of information on each slide for optimum legibility.Include only as many slides as is reasonable to present in the time allotted for your educational program. (60 – 90 would be an average number of slides)When editing the PPT template, click on “normal view” instead of “slide view” or “slide sorter view.”Delete any unused sample slides provided in the template before submitting your final presentation.Check each slide for spelling and grammar.Before you submit your presentation, rename the PPT file to the primary facilitator’s name and the first three words of the session title. Use the same file name in the subject line of your e-mail when you submit your presentation.Only submit complete and final presentations. Upload your PPT file at http://www.arma.org/learningcenter/facilitator/programdetails/index.cfm All PPT presentations MUST BE REVIEWED and APPROVED by ARMA International by August 7, 2009.ARMA will review all presentations and reserves the right to edit them. ARMA will notify you if changes are made.
Slide 3: Presentation GuidelinesLimit the amount of information on each slide for optimum legibility.Include only as many slides as is reasonable to present in the time allotted for your educational program. (60 – 90 would be an average number of slides)When editing the PPT template, click on “normal view” instead of “slide view” or “slide sorter view.”Delete any unused sample slides provided in the template before submitting your final presentation.Check each slide for spelling and grammar.Before you submit your presentation, rename the PPT file to the primary facilitator’s name and the first three words of the session title. Use the same file name in the subject line of your e-mail when you submit your presentation.Only submit complete and final presentations. Upload your PPT file at http://www.arma.org/learningcenter/facilitator/programdetails/index.cfm All PPT presentations MUST BE REVIEWED and APPROVED by ARMA International by August 7, 2009.ARMA will review all presentations and reserves the right to edit them. ARMA will notify you if changes are made.