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Benefits The benefits of using these tools can be enormous. Facebook has and continues to be a popular social media tool used to share information across a group with similar interests. LinkedIn allows for smaller groups to develop a PLN while YouTube’s ability to post and retrieve videos that can be used for training showing step-by-step procedures. A Wiki is easy to use, editable online space for collaborative work, sharing knowledge, and building databases of libraries of information (Bozarth, 2010). Wikis provide opportunities for participants with common interests or a project goal to move beyond traditional collaboration to a new age of virtual community participation (McCartney, 2008). Although these tools are helpful, they do not come without limitations. Limitations Limitations include but are not limited to Facebook’s privacy issues. If you are not familiar with Facebook the set-up can be confusing and you may be releasing personal information for all users to see and may take a lot of employee time as they may be using it personally. LinkedIn limits the number of people you can connect to which reduces a PLN. YouTube is a video posting only site and some may not be able to view the material or it may not be of any use. Wikis allow anyone with access to change the content. When using any social media tool for learning the bottom line is trust. Organizations have to trust their employees have trusted sources when seeking and developing a PLN. Some examples of these tools used are with Wal-Mart, University of Phoenix, Google, and Red Ant.
Social media training manual presentation
Designed for employees of our organization to have a concise, one-stop learning
Educate the staff about the proper usage and effectiveness of Social media such as
Facebook, LinkedIn, YouTube and Wikis as functions of social learning, organizational
problem-solving, and as a function of other business processes.
The effectiveness of social media in an organization can increase the learning curve
Ability to complete modules, online learning and mandated refresher courses at their
Social media delivers and receives messages in different ways dependent upon the
median that is used.
Strategic guideline for employees
Delivers messages, connects the world, and creates an atmosphere for associates to
network in sharing information and being careful not to share information that will be
detrimental to the reputation to that of the company.
Social media can be leveraged to enhance organizational learning and problem solving.
solve business issues and strengthen both internal and external relationships.
Social media in business and a company setting connects personal around the globe
and provide online training.
Social Learning: informal and there are no set
time frames for classes like traditional learning
Barriers: personal interaction differences that
can be a barrier when considering using social
media for learning because some have more
experience than others
Over coming : incorporate social learning into
day-to-day requirements to gain employees trust
they will use them for learning
Role of social learning in effective workforce
Potential ethical dilemmas
Strategies for handling ethical conflicts
Social learning importance
Problem Solving through Social Learning
Social media tools an organization can use to
increase learning is Facebook, LinkedIn,
YouTube, and Wikis. Facebook is a single-login
site that aggregates many forms of
social media, such as messages, photos,
videos, events, discussions, and hobbies
Social media might or might not be the best change
in our company but we must test the waters and
give straight forward guidelines to see if in fact
this is going to work.
Make the social media work for us and not work
for the social media in cultivating relationships.
Maximizing our approach to training, cultivation,
and exposure shows that we are will to invest in
the present and future state of our company.
Turning conversation into real time solutions will
be greatly appreciated.
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of Business Communication, 16(1), 25-37.
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Proceedings Of The International Conference On E-Learning, 386-392.
RedAnt (2014). Retrieved from: http://www.redant.com.au/
Sissonen, M. (2013, June). Overcoming barriers to social learning and collaboration in health care. SAP Community
Network retrieved from http://scn.sap.com/community/socialsoftware/blog/2013/06/28/overcoming-barriers-to-social-
University of Phoenix (2014) Retrieved from http://www.phoenix.edu/
Wal-Mart. Facebook (2014) Retrieved from https://www.facebook.com/Walmart
YouTube. Google App (2014). Retrieved from: https://www.youtube.com/user/GoogleApps