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- 1. The next generation of crêperies Jean-Eudes Queffélec
- 2. From Microsoft Seattle Worldwide Headquarter …….. ……… .to Ecole Hoteliere de Vannes
- 3. ?
- 8. La Galette, Londres UK Breizh, Barcelone, Spain Ti-Couz, San Francisco Café Crêpes, Australia Ar Men, Singapour Café vincent, Shangai Bretagne, Tokyo, Sapporo Crepes y waffles, Amérique sud Sud
- 9. Showcase of Café Crêpes in Australia Café Crepes 2002 2003 2004 2005 2006 Implantations 3 7 20 35 50 CA Aus 1,6 4,5 12 24 40 CA USD $ 1,25 $ 3,51 $ 9,36 $ 18,72 $ 31,20 CA Euro 0,94 € 2,63 € 7,02 € 14,04 € 23,40 €
- 10. La Crêperie & les tendances marché Equilibre Destructuration du repas Rapidité Prix Moins de 15 euros Ticket moyen Diététique, biologique, frâicheur, authenticité Repas en moins de 30 mm Univers -Authentique et moderne -Thématique: La Mer Toute heure-Toute combinaison Segmentation Universel
- 12. L’évolution du monde des crêperies -La Ferme bretonne -La cheminée de la cuisine -Les voisins viennent avec leur lards et œuf pour garnir leurs crêpes -Crêperie de Quartier -Crêperie bord de mer et ski -Décors rustique -Garnitures simples -Centre ville/centre commerciaux -Univers contemporain -Crêpes du monde -Cybercafé 1950: La ferme 1990: La Crêperie bretonne 2008: Crêperie 360
- 13. Site Crêperie 360 Pilote -Plage du Midi Cannes
- 14. The Star Product
- 15. Introducing Buckwheat .
- 21. The Place
- 24. Crêperie 360 en 2100?
- 25. The Universe
- 32. Le 360 dans la Presse ...
- 34. Development
- 35. Londres Milan San Francisco Sydney Melbourne Singapour Shangai Tokyo, Sapporo Buenos Aires Seattle San Diego Los Angeles New York Santiago Sao Paulo Madrid Johannesburg Hanoi Montéal Paris Dublin
- 36. Creperie 360@USA Seattle-San Francisco
- 37. Prêt pour la migration Bigouden
- 38. La Bretagne
Notes de l'éditeur
- Good Morning, My name is Jean Eudes Queffelec and I am here to present a new concept of crêperie which I hope you will find easier to remember than my name. When I was living in the US, I was nicknamed Jean what? Because I insisted on keeping my real name despite its obvious singularity and resisted to be rechristened as John or Gene which would have been easier. So you will hear about how I see the future of this underserved segment of the restaurant industry with a strong biased of who I am and where I come from. Because I‘m convinced that something local can have a global appeal. So don’t be surprised if the way I present this concept is intertwined with my own personal story.
- I’m a little embarrassed and humbled to talk in front of such a distinguished audience this morning because I feel like an impostor: exactly 24 months ago, you see me in this picture pitching a new CRM software in system front of an audience of Business decision maker in Santiago de Chile. This was the last stop of a 20 cities worldwide launch tour orchestrated by the corporate marketing team of a little start up based in Redmond Washington that you might have heard of called Microsoft and who was then my employer for the past 12 years. So how do you go from a global marketing position of an American company to the owner of a mom’s and pop’s crêperie in South of France, at a time where the and how my story could be relevant to you, leaders of the European restaurant industry? Well, it boils down to two messages: -First, instead of trying to take a global concept locally, why not thinking of taking a local concept globally? -Second, despite all the hype and glory of the digital economy, more than ever , the world need real space with warm ambiance and with true food to share. All of which is at the heart of what you do.
- La Crêperie est un produit qui s’exporte très bien. Plusieurs entrepreneurs bretons expatriés au Japon, Singapour, Chine, Angleterre ou USA ont ouvert des crêperies bretonnes profitables. De plus, c’est à l’international et non en France que l’on trouve les 2 seules véritables chaines de crêperies: Café Crepes en Australie possède déjà 50 sites pour 23 millions d’euros de CA rien que pour le marché australien. Crepes y waffles, quant à lui s’est spécialisé sur le marché sud américain avec déjà 13 implantations en Columbie, Equateur, Vénezuela et Méxique. Le Concept 360 se développera à l’international sur les grandes métropoles avec une priorité pour les USA (Seattle, San Francisco, New York) et l’Europe.
- Café Crepes en Australie est un modèle de développement pour le concept 360: en moins de 7 ans, plus de 50 sites et 31 millions de $ de CA annuel ont été généré en s’appuyant sur le produit d’appel de la crêpes et en se concentrant sur un modèle de développement en franchise. En 2006, Café Crepes a été reconnue comme la 2ème enseigne possédat le plus fort taux de croissance de l’ensemble du marché de la franchise australien.
- March 30th - March 31st 2005 On veut manger vite, bien, à toute heure, diététique, bon marché et dans un univers étonnant.
- Despite its very ancient origins, it is a very modern product with a high appeal today thanks to its impressive biological, nutritional and gustative virtues . Buckwheat is on Oprah’s top 10 superfood list . biological virtues: buckwheat is a rare plant which meets all the criteria of an organic plant -- no pesticide, herbicide or fertilizers are required for its culture. - nutritional virtues: buckwheat is a low energy cereal (290 calories per 100 g). Easy to digest, it makes intestinal transit very smooth. It has no gluten but is very concentrated in mineral salts (magnesium, calcium, iron, zinc, copper) and in vitamins. It also contains rutine which is used to treat heart disease. All of this makes buckwheat an almost perfect product. - gustative values: the taste of buckwheat is unique and irreplaceable. At the same time sour, sweet, strong and suave, it stays on the palate. The smell coming from the cooking of buckwheat is incomparable, rustic, warm, persistent
- La Crêperie est un produit qui s’exporte très bien. Plusieurs entrepreneurs bretons expatriés au Japon, Singapour, Chine, Angleterre ou USA ont ouvert des crêperies bretonnes profitables. De plus, c’est à l’international et non en France que l’on trouve les 2 seules véritables chaines de crêperies: Café Crepes en Australie possède déjà 50 sites pour 23 millions d’euros de CA rien que pour le marché australien. Crepes y waffles, quant à lui s’est spécialisé sur le marché sud américain avec déjà 13 implantations en Columbie, Equateur, Vénezuela et Méxique. Le Concept 360 se développera à l’international sur les grandes métropoles avec une priorité pour les USA (Seattle, San Francisco, New York) et l’Europe.
- - La Bretagne, (Brittany) is situated in the Northwestern part of France. -It is a Celtic region, culturally close to Wales, Ireland and Scotland - La Bretagne, (Brittany) is situated in the Northwestern part of France. It is a Celtic region, culturally close to Wales, Ireland and Scotland. Brittany is made up of two general areas: the coastal area (called Armor ) and the inland (called Argoat ). Each area is proud of its strong identity. - The heritage of the Celtic culture in Brittany is huge and goes many centuries back: menhir from megalithic times; Arthurian legends; early Christianization; centuries of resistance to a centralized French regime; long tradition of sailors, fishermen and explorers. All these have provided a unique Celtic culture in Brittany which is still very vibrant today in every aspect of arts. This is why ; although very grounded in a territory, the Celtic culture has a universal appeal.