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A 
PROJECT REPORT 
ON 
VARMORA 
WALL TILES 
Prepared By 
Aghera Pranav R. 
S. Y. B. B. A. 
Roll No. 2 
Academic Year = 2013-2014 
College 
Harivandana college Rajkot 
Submitted To 
Saurashtra University 
Guided By 
Mr. ram sir 
1
DECLARATION 
I, the undersigned Mr. Aghera Pranav R. student of 
T.Y.B.B.A. hereby declare that the project work presented in 
this report is my own work and has been carried out under the 
supervision of Mr. ram sir of harivandana college Rajkot. 
This work has not been submitted previously to any 
other university for examination or any other purpose. 
Date: 
Place: Rajkot 
----------------------- 
(Aghera Pranav R..) 
PREFACE 
2
Today, in almost all fields, management has become an 
integral part. We need to manage over daily routine. BBA, the 
stream of management teaches us and helps us to apply it 
practically. 
In this project work, I have carried all the areas of 
management like production, personnel, marketing and finance. 
One needs to keep equally balanced all the departments to run 
the entire company smoothly. I have thus tried to prepare this 
project taking into consideration all the areas and aspects of the 
company. 
3
ACKNOWLEDGEMENT 
First I would like to thank Harivandana college for providing 
me an opportunity to flourish my knowledge apart from theory. I 
would also thank Professor Mr.ram sir, who has constantly guided 
me for the project. 
I am thankful to “Varmora Industries” for granting me 
permission to prepare a report on their firm and also for their 
excellent guidance with complete interest. I am also thankful to 
the owners, whole staff of this industry for their valued co-operation 
and helped me to complete this project on the industrial 
visit. 
Date: 
Place: Rajkot 
----------------------- 
(Aghera Pranav 
4
INDEX 
Sr. 
No. PARTICULARS PAGE 
NO. 
1. GENERAL INFORMANTION 06 
2. PRODUCTION DEPARTMENT 16 
3. PERSONNEL DEPARTMENT 28 
4. MARKETING DEPARTMENT 48 
5. FINANCE DEPARTMENT 63 
6. SWOT ANALYSIS 80 
7. FUTURE PLANE 83 
8. SUGGESTION 85 
9. CONCLUSION 87 
10. BIBLIOGRAPHY 89 
5
6
Sr. 
No. PARTICULARS PAGE 
NO. 
1. BIO-DATA OF COMPANY 08 
2. HISTORY & DEVELOPMENT OF 
ORG’Z 
09 
3. ORGANISATION CHART 11 
4. SIZE OF THE FIRM 12 
5. FORM OF ORGANIZATION 13 
6. LOCATION AND SIZE 
PREFERENCE 
14 
7. TIME KEEPING SYSTEM 15 
BIO DATA OF COMPANY 
Name of the Firm Varmora Granite Pvt. Ltd. 
Year of Establishment 1994 
Form of Organisation Private Limited 
Size of Organisation Large Scale 
7
Location of Office Priya Darshini Complex, 
Office No. 415, 
Savsar Plot, 
Morbi – 363 641 
Location of Factory Varmora Granite Pvt. Ltd. 
8/A, National Highway, 
Dhuva 
Phone Number Office 02822 – 220213, 227171 
Phone Number Factory 02822– 287745 
Fax Number 02822 – 287826 
E-Mail info@varmora.com 
Web Site www.varmora.com 
Registered Certificate No. U26914GJ2002 PPC 43194 
Sales Tax No. 0922008001 
CST No. 99984063 
Excise Registration No. AABCV7523MXM001 
Product WALL Tiles 
No. of Employees 107 
Bankers SBS Main Branch, Morbi 
Auditors SBS Main Branch, Morbi 
Name of Promoters Shri Vallabhbhai J Patel 
Shri Jagjivanbhai G Patel 
Shri Pramodbhai P Patel 
Board of Directors Mr. V J Patel 
Mr. T J Patel 
Mr. P P Patel 
Investment 15 Crores 
Area Covered 17 Acres 
Market National and International 
HISTORY & DEVELOPMENT 
OF ORGANISATION 
8
The varmora group is a private limited company which 
produces different kinds of things. Each and every unit has got 
other industries of its town. It contained when the firm was 
incorporated, who were the raise, what way its purpose, what are 
the products manufactured by them, etc. 
This group all promoters are mostly from the Village Sara, 
which comes under the District Surendranagar. They 
incorporated to cultivation and they have good business of cotton 
and other products in Village Sara. It is established in 1984. 
They started a unit of manufacturing of roofing tiles under name 
and style M/s. Sunshine Tiles and potteries at Morbi. They have 
secured mill from SBS Main Branch, Morbi. 
In 1987, they have organised another roofing tiles unit at 
Lilapur Road, Morbi under the name and style of M/s. Jaystar 
Industries. The workers are very familiar to work in this industry. 
In 1991, they have organised another unit of manufacture of 
nuts and bolts of MS and SS at Vadhwan GIDC under the name 
and style of varmora Fasteners. 
In 1994, they have started the other products. They 
manufacture of ceramic glazed wall tiles under the name and 
style of M/s. Sunshine Ceramics. In 1998, they have also started 
9
another industry, under the name and style of M/s. Jayson 
Ceramics 
Looking to the demand of ceramic floor tiles experience in 
this line is most important and the group has more than 60 
dealers network, which is necessary to business. So, they have 
also started another industry, under the name and style of M/s. 
varmora Ceramics Pvt. Ltd. 
In 2002, they have also started another industry, under the 
name and style of M/s. Varmora Granite Pvt. Ltd. This industry’s 
product is to manufacture vitrified tiles only. 
It is good for them that they don’t have to find another young 
team because it is already well equipped with the family 
members. 
10
ORGANISATION CHART 
11
SIZE OF THE FIRM 
According to the definition given by Government of India, the 
size of the industry can be divided into three main types. 
 Small Scale Organisation 
 Medium Scale Organisation 
 Large Scale Organisation 
If company’s investment in plant and machinery is more than 
15 crores, it is called large scale organisation. 
The investment of “Varmora Pvt. Ltd.” in fixed assets is of 
Rs. 180,100,000. Therefore, it is coming under the category of 
large scale organisation. It also uses manpower, electronic 
machinery and having more than 1700 workers. 
12
FORM OF ORGANISATION 
According to the form of organisation, the organisation can be 
divided as follows: 
 Private sector unit 
 Public sector unit 
 Joint sector unit 
In this firm, it is a private limited firm. 
13
LOCATION AND 
SITE PREFERENCE 
The site of this unit is located at 8/A – National Highway, at 
Dhuva, which is only 18 Kms. away from Morbi City. It is in 
ceramic zone with numbers of other ceramic units. It is a main 
and most important part of industry has chosen very simple and 
suitable location. It plays a vital role for location. 
Land 
In Dhuva at Morbi, land and labour are found very cheap, so 
Varmora Wall tiles started at this place. 
Labour 
In big city labour cost is very high, but in Dhuva at Morbi 
provide cheap and educated skilled labour because of the 
ceramic zone is situated. 
Transport 
In Dhuva at Morbi is situated in ceramic zone, so 
transportation facilities are also available. 
14
TIME KEEPING SYSTEM 
Time keeping system is very important as all the workers 
should arrive at reporting time and start their work immediately. 
If they are irregular than there would be less outcome and 
expected target will not be achieved. Therefore, the workers are 
given cards in which their arrival and departure time is written 
regularly and therefore punctuality is maintained. 
Industry 
This industry is running for continuous process i.e. 24 
hours. It is working in 3 shifts. They are: 
08:00 AM to 04:00 PM 
04:00 PM to 12:00 Midnight 
12:00 Midnight to 08:00 AM 
Office 
Office hours for industry are as under. 
08:00 AM to 12:00 Noon 
02:00 PM to 06:00 PM 
15
16
Sr. 
No. PARTICULARS PAGE 
NO. 
1. INTRODUCTION 18 
2. RAW MATERIAL AVAILABLE 19 
3. RAW MATERIAL USED 20 
4. INSPECTION OF RAW MATERIAL 21 
5. TYPES OF MACHINES 22 
6. PROCESS OF PRODUCTION 24 
7. ABOUT PRODUCTS 26 
8. QUALITY MANAGEMENT 27 
17
INTRODUCTION 
The production of a firm is concerned with the creation of a 
product or services required to satisfy customer needs. In any 
business, suppliers are needed for product or service, it is quite 
obvious that activities of production system must be related to the 
customer demand or reflected in the continuous flow of order. 
It is the most important department amongst the other 
departments of an organisation. Personnel department, finance 
department, marketing department are very much depended on 
production department. 
18
RAW MATERIAL AVAILABILITY 
Raw materials are the basic requirement for any industry. 
Raw materials are converted into finished goods after various 
processes on it. 
Raw materials are available with help of roadways if 
purchased from the country. If the materials are purchased from 
other countries than it is available with help of railways. 
19
RAW MATERIAL USED 
List of raw materials used for production of Wall tiles 
Raw Material Place where it is 
obtained 
Pots feldspar Rajasthan 
Soda feldspar Rajasthan 
Quartz Rajasthan 
Ball Clay Rajasthan 
Ashapura Clay Kutch 
Kadappa Clay Andhra Pradesh 
China Clay Gujarat 
Ukraine Clay Import from Europe 
STPP Import from China 
Body Stain Import from Italy 
Soluble Salts Import from China 
LPG Madhya Pradesh 
Gujarat 
Zircon Import from Australia 
20
INSPECTION 
OF RAW MATERIAL 
Raw materials are inspected and checked before they are 
sent to production department. It is maintained in Varmora as per 
guidelines of ISO-9002. 
Flow chart for inspection of raw material can be showed as 
follows. 
 Sampling from truck 
 MC% content 
 Grinding 
 Drying 
 Powder preparation 
 MC% addition 
 Pressing 
 Drying 
 Firing 
 Loss on ignition 
 Fired colour 
 Water absorption 
21
TYPES OF MACHINES 
90% of machineries used in Varmora Wall Tiles are imported from 
Japan. 
List of Machineries 
 Weighing hopper 
 Conveyor 
 Wader 
 Ball mill 
 Stirrer 
 Bungler 
 Spray drier 
 Slip pump 
 Silos 
 Vibrator with magnet 
 Elevator 
 Hydraulic press (h600 mt) 
 Chilling plant 
 Loading machine 
 Horizontal dryer cooler box 
 Glaze line 
 Unloading machine 
 Screen printing machine 
22
 Compensator 
 Head polishing line 
 Fast single layer roller kiln 
 Chamfering line 
 Souring line 
 Plastic strapping machine 
 Fork lift 
 Air compressor 
 Vertical drier 
 Generators 
23
PROCESS OF PRODUCTION 
Production process is very important process as the product 
manufactured in the company should satisfy the need of the 
customer. The quality is also to be maintained and the given 
target should be achieved in the given time period. The following 
are the main production stages. 
Processing of raw material 
The first and foremost step to manufacture Wall tiles is 
batching i.e. feeding the box with different types of clay according 
to the percentage decided. Batching includes following types of 
clay. 
 Ukraine Clay  16% 
 Ball Clay  5% 
 China Clay  20% 
 Soda Feldspar  19% 
 Potash Feldspar  35% 
 Quartz  5% 
Formation of tile body and drying 
The powder is taken from the silos and after sieving on a 
vibrator fitted with a magnet, it is fed into hoppers of the 
hydraulic press where the powder is pressed in the shape of a tile 
24
of specific size as per the cavity of the die. Green tiles coming 
out of the press are sent to the horizontal roller dryer where they 
are heated to a specified temperature to remove the moisture. 
Preparation of designs and screen printing of tiles 
In the glaze line and printing section, various types of 
designs are prepared and printed on the dried tiles by applying 
colours on the screen printing machine. 
Firing 
The tiles thereafter are fed into the fast single layer roller 
kiln in which the tiles are fired. The kiln has different 
temperatures ranging from 5000C to 15000C in different zones. 
Polishing 
The baked tiles are subjected to polishing by using 32 head 
polishing line. The tiles are also side chamfered. Multi finish 
tiles do not need polishing operation. 
Sorting and packing 
The polished tiles are subjected to quality checking and 
sorting, where an operation marks out tiles with defects and 
different grades quality. Different grades of finished tiles are 
then packed into different types of packing box which are marked 
accordingly. 
25
ABOUT PRODUCTS 
Varmora Wall Tiles are manufacturing vitrified tiles having 
various categories and sizes. They manufacture tiles of different 
plain colours like: 
 Terry cotton 
 Mushroom 
 Ruby pink 
 Jaisalmer 
 Dove gray 
 Ivory 
 Jet black 
 White 
 Aqua marina, etc. 
In marble series, they are having following range. 
 Vogue 
 Venice 
 Valerie 
 Vixen 
 Volcano 
 Virgin 
 Vital 
 Allun 
26
QUALITY MANAGEMENT 
Quality control means checking the quality, size, shape, 
capacity and usefulness of some of the samples selected from lot 
of the finished product. If any variations are there than they are 
to be corrected or that useless product is send to scrap yard. A 
well defined quality management system satisfying ISO 9001- 
2000 quality standard and continual improved. 
27
28
Sr. 
No. PARTICULARS PAGE 
NO. 
1. INTRODUCTION 31 
2. ORGANIZATION CHART 32 
3. RECRUITMENT & SELECTION 33 
4. HUMAN RESOURCE PLANNING 35 
5. PLACEMENT & INDUCTION 36 
6. TRANNING OF EMPLOYEE 37 
7. PERFORMANCE APPRIASAL 
SYSTEM 
38 
8. WAGES & SALARY 
ADMINISTRATIVE 
39 
9. TRADE UNION 40 
10. COLLECTIVE BARGAINING 41 
11 RECORD KEEPING SYSTEM 42 
12. EMPLOYEE BENEFITS 43 
13. PROVIDENT FUND SCHEME 44 
14. PROMOTION & TRANSFER 45 
15. GRAIVANCE HANDLING SYSTEM 46 
16. INDUSTRIAL RELATION 47 
29
INTRODUCTION 
30
Personnel management has a vital importance in modern 
industrial organisation. Personnel department is the part of 
management, which is primarily concerned with establishment and 
maintenance of personnel relations. 
In this company, there is a separate personnel department, 
where all the decision regarding the personnel’s is taken by 
personnel manager. He has the final authority. The personnel 
manager of this firm is Shri Pramodkumar P. Patel. 
31
ORGANISATION CHART 
In Varmora Wall Tiles Pvt. Ltd., separate department for 
personnel for the achievement of goals and the personnel manager 
has authority and higher status in the organisation in his own 
department. 
32
RECRUITMENT 
AND SELECTION 
Recruitment 
Every firm or company needs persons to perform different 
works. In this shifting process only manpower have been 
determined, recruitment is next logical step. It is a linking activity 
bringing together those with job and those seeking job. 
According to one author, “Recruitment is the process of 
finding and attracting capable applicants for employment. The 
process begins when new results are sought and ends when their 
applications are submitted. The result is a pool of applicants 
from which new employees are selected.” 
Selection 
Selection is a process of carefully choosing the candidates 
who offer themselves for appointment. In selection many 
processes applies on raw material but unit wants few persons. 
This is one of the most important responsibilities. In selection, 
the person who is having knowledge as well as experience is 
selected. 
33
According to one author, “It is the process of differentiating 
between applicants in order to identify those with a greater 
livelihood of success in a job.” 
Here in case of Varmora Granito, the co-selection process 
includes basic four main steps. 
 Preliminary searching interview 
 Checking of reference 
 Comprehensive interview 
 Final employment decision. 
34
HUMAN 
RESOURCE PLANNING 
Human resource planning is understood as the process of 
forecasting an organisation’s future demand for and supply of the 
right type of people in the right number. It is only after this that 
the human resource department can initiate a recruitment and 
selection process. Human resource planning is a sub-system in 
the total organisational planning. Organisational planning 
includes management activities that set the company’s objectives 
for the future and determine the appropriate means for achieving 
those objectives. Human resource planning facilitates the 
capitalisation of the company’s objectives by providing the right 
type and right number of personnel. Human resource planning is 
like material planning that estimate the type and annuity of the 
materials and supplies needed to facilitate the manufacturing 
activities of the organisation. Human resource planning is 
variously called manpower planning or employment planning. 
In case of this industry, human resource planning is done as per 
the need. 
35
PLACEMENT & INDUCTION 
An applicant who has cleared all the hurdles in the selection 
procedure is offered a job. The main problem after final selection 
is to place him on some suitable job. The out of offering the job 
to a finally selecting candidate is called placement. The selection 
procedure comes with placement of workers on the job. 
Induction is a technique by which a new employee is 
rehabituated into the changed surrounding and introduced to the 
practices, policies and purpose of the organisation. In other 
words, induction means introducing or orienting a new employee 
to the organisation and to follow up for his adjustment in the 
organisation. 
In this industry, when a new employee is selected, he is 
kept under the supervision of his superior where he is trained. 
The new employee is provided with the operational knowledge 
that is specific to the position and location. 
36
TRAINING OF EMPLOYEE 
Training refers to the imparting of specific skills abilities 
and knowledge to an employee. 
It is any attempt to improve current or future employee’s 
performance by increasing an employee’s ability to perform 
through learning, usually by changing the employee’s attitude or 
increasing his/her skills and knowledge. The need for training is 
determined by the employee’s performance deficiency. 
At present training of workers is necessary because many 
jobs have assumed highly technological character and under 
automation. We require highly skilled operatives. In Varmora 
Granito, the workers who need training are kept under their 
supervisors who give them training while training for staff 
members or managerial level is given on the job. 
37
PERFORMANCE 
APPRAISAL SYSTEM 
Performance appraisal is the assessment of an individual’s 
performance in a systematic way. The performance being 
measured against such factors as job knowledge, quality and 
quantity of output, initiative, leadership abilities, supervision, 
dependability, co-operation, judgement, versatility, health and 
like assessment should not be confined to past performance 
alone. Potentials of the employee for future performance must 
also be assessed. 
In Varmora Granito, the supervisor sees the employee’s 
ability to do work properly and efficiently, whether he understand 
his responsibility or not, how is his behaviour towards his 
colleagues, etc. 
38
WAGE & SALARY 
ADMINISTRATION 
Wage and Salary Administration refers to the establishment 
and implementation of sound policies and practices of employee 
compensation. 
Wages are the economic compensation paid to the workers 
for services derived by them. It can be divided into two types i.e. 
piece wage and time wage. In Varmora, there is time wage 
system and it is paid on monthly basis. There wages are 
calculated as per monthly wage rate according to the minimum 
wages act of government. Salaries are paid on monthly basis and 
its amount is by the company according to working efficiency of 
the employee. 
39
TRADE UNION 
Trade union means the union of the workers who are 
permanent or temporary in the unit, where they are working. 
In Varmora Granito, there is no special trade union. The 
purpose to make these unions is maintaining the interest of 
workers and management. These unions do not disturb without 
any special problem and interfere in routine work. They always 
try to maintain relations between employees and management 
staff. 
40
COLLECTIVE BARGAINING 
Collective bargaining means the process in which conditions 
of employment are determined by agreement between 
representative of the union on one hand and those of the 
employer on the other hand. It is called “collective” because both 
the employer and employee act as a group rather than 
individuals. It is described as “bargaining” because the method 
of reaching an agreement involves proposals and counter 
proposals, offers and counter offers. In the highly industrialized 
democratic societies of the west, more than 90% of the disputes 
are between labour and management which are settled through 
collective bargaining process. 
In Varmora Granito, management is having agreement with 
the employees regarding wage, working conditions, promotion, 
transfer and other facilities like medical facility, etc. 
41
RECORD KEEPING SYSTEM 
It is very much necessary for an organisation to keep the 
reward of its workers and many other details related to it. 
The reward contains personnel as well as on the job 
efficiency information of an employers or workers. In Varmora 
Granito, the supervisor sees the employee ability to do work 
properly and effectively whether he understands his responsibility 
or not, how is his behaviour towards his colleagues, etc. 
42
EMPLOYEE BENEFITS 
Now a day, most of the firms provide the provident fund 
scheme or other facilities to their workers. It is important as it is 
one kind of security of a worker. 
Varmora Granite provides various monitory and non monitory 
benefits and services like: 
 Bonus  10% extra bonus is paid to workers. 
 Allowances  Various types of allowances are given to 
workers. Varmora provides two wheeler facilities (Honda & 
Splendor) and 100% expense of petrol. 
 Statutory Welfare Measures  Under this, the company 
provides first aid facility, cold water facility, company 
distributes sweets and other eatables on the festivals like 
Dashera, Diwali, etc. 
 Loan Facility  Loan is provided to employees when in need. 
They are not charging any type of interest on the loan. It is 
repaid in installments. 
43
PROVIDENT FUND SCHEME 
Provident fund scheme is facility provided to every 
employee may be at high post or low post. In this scheme, a 
certain percent of employee’s salary is oriented by the firm and 
on that 12% of interest is paid and employee adds very certain 
fixed percent to it, the interest is paid on both employee and 
employers amount. 
This industry has adopted this scheme. They are putting 
12% salary as Provident Fund, which is refundable after the 
retirement of employee or when he is going abroad for permanent 
settlement or when he is going for another job. 
44
PROMOTION & TRANSFER 
Promotion 
The promotion means to do upliftment within the 
organisation. At this stage employee’s wage and salary status, 
prestige moves towards the top level. Their thinking is also 
increasing up in his duties and responsibilities. 
Transfer 
The transfer is a process of planning the employees in the 
position where they are likely to be more effective, or where they 
are likely to get more job satisfaction or it is movement of an 
employee from one job to another without involving any 
substantial changes in his duties, responsibility, status, etc. 
Therefore, transfer is exchange in job where new job is 
substantially equal to old in terms of pay, status and 
responsibilities. 
This company is only 2 years old, so there is no such policy 
and programs formulated for promotion as well as transfer. 
45
GRIEVANCE 
HANDLING SYSTEM 
Grievance is any discount or dissatisfaction, whether 
expressed or not, whether valid or not, arising out of anything 
connected with the company, which an employee thinks or 
believes or even feels to be unfair, unjust or inequitable. 
In case of Varmora Granito, most of employees are satisfied 
and management always tries to satisfy needs of employees as 
quickly as possible. If any problem arises than related manager 
will try to solve it. 
46
INDUSTRIAL RELATION 
Industrial relation refers to the relation of management with 
the employees. This is one important factor, which affects the 
success of any industry. The relation between management and 
workers should be namely so as to run the industry smoothly. 
Internal Relation 
Varmora Granito Industry is concerned with the 
management and workers share breathing relations. They are 
united and consider their unit as a second family. 
External Relation 
External relation means the relation of unit members of 
external society like other industries, government, customers, etc. 
Varmora Granito has good external relations. 
47
48
Sr. 
No. PARTICULARS PAGE 
NO. 
1. INTRODUCTION 50 
2. ORGANIZATION CHART 51 
3. MARKET SIZE 52 
4. MARKET SAGMENTATION 53 
5. PRICING 54 
6. ADVERTISEMENT 55 
7. CHHANEL OF DISTRIBUTION 56 
8. MARKET RESEARCH 57 
9. CREDIT FACILITY 58 
10. SALES PROMOTION 59 
11 EXPORT POTENTIAL 60 
12. COMPETITIORS 61 
13. CONSUMER PROBLEM HANDLING 62 
INTRODUCTION 
49
Market is the place where buying and selling is carried out 
by buyers and sellers i.e. trading activity are carried out. 
Marketing is a social and management process that involves 
identifying unsatisfied needs or wants of the consumers, 
producing goods or services to satisfy those needs or wants, 
determining appropriate price, promotion and distributing and 
maintaining relation with the market. 
In today’s modern area each and every firm gives priority to 
have a different marketing department. Marketing involves the 
activities such as advertising, publishing, market research, 
distribution aspect, sales promotion, etc. 
50
ORGANISATION CHART 
51
MARKET SIZE 
As per VARMORA INDUSTRIAL DIGEST, JUNE 1996, size 
of Wall tiles is as under. 
The Wall tiles market size is established at Rs. 525 Crores, 
where as floor tiles segment is Rs. 300 Crores. The demand for 
this tile is growing at pace of 30%. The production capacity is 
expected to bulge by nearly 5.35 Lacs tones 
52
MARKET SEGMENTATION 
Market segmentation is based upon the market oriented 
strategies and philosophy segmentation gives special emphasis 
on the demand size of the market. 
“Market segmentation is a method of achieving maximum 
market response from limited marketing resources” by the 
markets for to identify the target customer. Generally, there are 
two types of market segmentation. 
 People oriented approach 
 Consumer demand or product oriented approach. 
In case of Varmora, there is no need for market segmentation. 
Their market is fixed, so they think that there is no need of 
market segmentation. They produce the item according to orders 
they receive. 
53
PRICING 
Price is the amount charged for the product or service 
including any warranties or guarantees, delivery, discounts, 
services or other items that are paid of the conditions of sale and 
are not paid for separately. To the buyer price is a package or 
expectations and satisfactions. 
Pricing is an important decision that every company has to 
take high price or low price may create a bad reputation of 
company. The price of a product is a crucial decision. 
In Varmora Granito, pricing policy is cost + profit. Whatever 
expenses have incurred during the manufacturing of product is 
considered + profit is too included. Competitors price are also 
considered, their prices are higher than their competitors. 
54
ADVERTISEMENT 
Now a day, marketing plays an important role for the entire 
organisation. Marketing is very much necessary for all the products 
as without marketing the consumer will have lack of information about 
the products. Thus, to make the consumers aware of the product, 
marketing is done. 
Varmora advertise their products on very large scale. They 
advertise their products on television and also do wall paintings all 
over India. They also distribute pamphlets for the same. 
55
CHANNEL 
OF DISTRIBUTION 
The word “Channel” has its origin to the French word used for 
“Canal”. Thus, channel is route through which goods passes from 
one end to another. In other words, the route through which goods 
move from the place of production to the place of consumption is 
called “Channel Distribution”. Channel of distribution is the pathway 
or route through which goods are transferred from the hands of 
producer to the consumers or from the seller to the buyer. 
According to one author, “A channel of distribution for a product 
is the route taken by the title to the goods as they move from the 
producer to ultimate consumer.” 
In this industry, the distribution channel is 
T 
here are about 300 dealers in all states of country. 
56
MARKET RESEARCH 
Market research is the systematic and intelligent 
investigation or study of the “who, what, where, when, why and 
how of actual and potential buyers.” 
It is the systematic gathering rewarding and analyzing of 
data about problems connected with the market place. It is the 
scientific and controlled process of gathering of non routine 
marketing information helping management to solve marketing 
problems. It acts as the investigative aims of marketing manager 
and management tool in planning control cycle. 
In this industry, first of all they study about customers 
requirements. They try to introduce good facilities every time, 
they have a marketing research team which goes all over country. 
57
CREDIT FACILITY 
To run the business smoothly and regular cash flow, 
company gives some credit facility to the buyers. 
Varmora also does the same thing. They sell those 
products in the market on cash and credit basis. They give 3 
crores credit facility to the buyers. 
58
SALES PROMOTION 
Sales promotion consists of short term incentives to 
encourage purchase or sales of a product or service. It is 
demand stimulating devices designed to supplement advertising 
and facilitate personal selling. It is a direct inducement which 
offers an extra value and incentive for the product to and sales 
force distributors to ultimate customers. 
In this industry, they do not adopt any technique because of 
potential marketing and potential customers. 
59
EXPORT POTENTIAL 
With major market operating up and gap of technological 
advancement in the manufacturing being narrowed the market for 
products will grow. However, in mainly depend upon the 
conformity to develop countries strict standards shall determine 
growth. The increased production capacities shall see the 
companies moving towards developed export market. Indian 
ceramic industry in spite of advantages according out of low 
labour costs is wrought with the problem of quality and design 
companies are fortifying their R&D designs. 
60
COMPETITORS 
It is rightly said that, “Without competitors market does not 
survive.” 
Varmora is also starving in to sale its products in the 
competitive market by continuous development of a product 
finding new areas of consumption. 
Their competitors are 
 Kajaria 
 Bell 
 H R Johnson, etc. 
61
CONSUMER 
PROBLEM HANDLING 
“Customer is the king” of the market, is a very attractive 
slogan. Consumers generally never face any problem for 
Varmora but in spite of this, if any problem arises than following 
hierarchies of problem handling is followed. 
62
63
Sr. 
No. PARTICULARS PAGE 
NO. 
1. INTRODUCTION 65 
2. ORGANIZATION CHART 66 
3. CAPITAL STRUCTURE 67 
4. ACCOUNTING POLICY 68 
5. WORKING CAPITAL 
REQUIREMENT 
69 
6. SOURCES OF FUNDS 70 
7. FINANCIAL PLANNING 71 
8. PROJECT COST 72 
9. HIGHLIGHTS OF PROFITABILITY 73 
10 RATIO ANALYSIS 
11. LEVERAGE ANALYSIS 
INTRODUCTION 
64
Finance plays a very important role in any type of the firm. 
From the initial stage awards money is needed for the information 
registration of the firms, listing of the firm. Finance is needed for 
making necessary documents.” FINANCE IS THE LUBRICANT 
WHICH RUNS THE ENTIRE ORGANISATION “ 
Finance consists of procuring funds, managing and utilizing 
them efficiently in order to maximize the profit, which is ultimate 
goal of any organisation. 
In Varmora Tiles, the capital is procured by issuing equity 
shares. The secured loan of this industry is 94000000 and the 
unsecured loan of 2012-13 is deposits from relatives of directors 
i.e. of Rs. 20000000. 
65
ORGANISATION CHART 
66
CAPITAL STRUCTURE 
Procurement of capital is the most important process of an 
organisation. Capital can be of two types i.e. ownership capital 
and borrowed capital. Ownership capital can be procured by 
issuing equity shares and sometimes preference shares and 
borrowed capital can be procured by issuing debentures, bank 
loan, etc. 
The capital structure of Varmora is very simple as it has 
issued desirable equity debt ration of. 
67
ACCOUNTING POLICY 
Accounting policy of Varmora Granito as under: 
The company maintains its accounts on historical cost 
basis. The current assets, loans, and advances, liabilities are 
approximately of value stated if realised in ordinary course of 
business. 
The company follows the accrual method of accounting and 
all claims, receivables and liabilities are provided on that basis. 
Depreciation is provided during year at prevailing rates 
prescribed by company’s act 1956. 
68
WORKING 
CAPITAL REQUIREMENT 
Working capital requirement means it is necessary to 
maintain stocks of raw materials and to finance the funds blocked 
in goods in process, finished goods, overheads, etc. Total 
working capital requirement for first year has been estimated at 
Rs. 458 Lacs. The working capital is proposed to be through 
Bank finance to the tune Rs. 2300 Lacs and promotions funds at 
Rs. 160 Lacs. 
69
SOURCES OF FUNDS 
A manufacturing company requires capital for these purposes. 
 To achieve or create fixed assets 
 Working capital for financing day to day manufacturing and 
marketing operations. 
 Capital for expansion, modernization, etc. 
A company has two main sources of capital 
 Internal sources 
 External sources 
Varmora Granito Pvt. Ltd. is having internal source of finance. 
The company has its own share capital and have taken loan from 
the bank. 
70
FINANCIAL PLANNING 
Financial management also requires managing for effective 
management of finance as it is the part of management. 
Financial planning means decisions to be taken to achieve basic 
objectives of the firm. 
The basic objective of finance planning is to raise the 
necessary funds as and when needed. At minimum cost cash 
should be controlled properly. There are three types of financial 
planning. 
 Short term planning 
 Medium term planning 
 Long term planning 
In Varmora Granito Pvt. Ltd. there is long term financial 
planning. 
71
PROJECT COST 
Sr. Particulars Amount 
(thousand) 
1 Land 200.00 
2 Factory Building 110.00 
3 Imported Machinery New 559.00 
4 Indigenous Machineries 238.00 
5 Electrical Installations 54.00 
6 Tools 40.00 
7 Installations 50.00 
8 Bank Guarantee for EPG 35.00 
9 GEB Deposit 40.00 
10 Computers 30.00 
11 Furniture 25.00 
12 Other Miscellaneous Assets 40.00 
13 Preliminary and pre-operative 
expenses 
20.00 
14 Provision for contingencies 20.00 
15 Total capital cost of project 1401.00 
16 Margin money for working capital 158.00 
Total Project Cost 3020.00 
72
73
Projected Trading Account [1 s t yr] 
PARTICULARS AMOUNT PARTICULARS AMOUNT 
To purchase 
4,00,00,000 
To direct labour 
1,58,00,000 
To utilities 
43,40,000 
To GROSS 
9,66,80,000 
PROFIT 
By Sales 15,68,20,000 
Total 15,68,20,00 
0 
15,68,20000 
Projected Trading Account [2 nd yr] 
PARTICULARS AMOUNT PARTICULARS AMOUNT 
To purchase 
4,50,50,000 
To direct labour 
2,00,00,000 
To utilities 
21,12,000 
To GROSS 
10,52,38,00 
PROFIT 
0 
By Sales 17,24,00,000 
Total 17,24,00,00 
0 
17,24,00,000 
74
Projected Trading Account [3 rd yr] 
PARTICULARS AMOUNT PARTICULARS AMOUNT 
To purchase 
5,00,60,100 
To direct labour 
2,00,50,000 
To utilities 
10,94,700 
To GROSS 
11,00,56,00 
PROFIT 
0 
By Sales 18,12,60,800 
Total 18,12,60,80 
0 
18,12,60,800 
75
Projected Profit and loss account [1 s t yr] 
PARTICULARS AMOUNT PARTICULARS AMOUNT 
To Salaries 
To Repair & 
Maintenance 
To Depn on 
Building & 
Machine 
To Depn on 
Computer, 
furniture & A/C 
To Telephone 
To Post & 
Stationary 
To Miscellaneous 
exp 
To Insurance 
To Advertisement 
exp 
To Packaging exp 
To Traveling exp 
To income tax 
To NET PROFIT 
1,20,68,00 
0 
15,00000 
15,06,500 
30,00000 
10,00000 
900,000 
15,08,000 
25,00,000 
10,00,000 
20,20,000 
1,50,60,00 
0 
-------- 
91,84,600 
45,43,2,900 
By GROSS 
PROFIT 
9,66,80,000 
Total 9,66,80,00 
0 
9,66,80,000 
76
Projected Profit and loss account [2 nd yr] 
PARTICULARS AMOUNT PARTICULARS AMOUNT 
To Salaries 
To Repair & 
Maintenance 
To Depn on 
Building & 
Machine 
To Depn on 
Computer, 
furniture & A/C 
To Telephone 
To Post & 
Stationary 
To Miscellaneous 
exp 
To Insurance 
To Advertisement 
exp 
To Packaging exp 
To Travelling exp 
To Interest on 
borrowed loan 
To NET PROFIT 
1,30,89,000 
20,00,330 
15,10,546 
5,22,050 
5,00,052 
4,50,000 
4,58,000 
5,58,000 
6,56,000 
98,75,278 
1,00,36,526 
98,69,350 
5,57,12,868 
By GROSS 
PROFIT 
10,52,38,000 
77
Total , 
10,52,38,000 
10,52,38,000 
Projected Profit and loss account [3 rd yr] 
PARTICULARS AMOUNT PARTICULARS AMOUNT 
To Salaries 
To Repair & 
Maintenance 
To Depn on 
Building & 
Machine 
To Depn on 
Computer, 
furniture & A/C 
To Telephone 
To Post & 
Stationary 
To Miscellaneous 
exp 
To Insurance 
To Advertisement 
exp 
To NET PROFIT 
1,44,21,365 
21,53,452 
17,56,235 
5,78,235 
5,08,000 
4,20,000 
2,58,000 
5,82,000 
5,32,000 
97,45,500 
1,02,36,552 
99,45,235 
5,89,19,426 
By GROSS 
FPROIT 
11,00,56,000 
Total 11,00,56,00 11,00,56,000 
78
0 
PROJECTED BALANCE SHEET (3 yrs) 
PARTICULARS 1ST YEAR 2ND YEAR 3RD YEAR 
Capital – Liability 
Own Capital 
Add: Interest on capital 
Add: Net profit 
Less: Drawings 
Borrowed Loan 
Add: Interest 
Creditors 
(a) 
Property – Assets 
Land 
Building less depreciation 
Machinery less depreciation 
Computer less depreciation 
A/C less depreciation 
Furniture less depreciation 
Pre-operating and preliminary 
exp 
Cash [NP+DEPn – installment] 
Debtors 
Total 
12,00,45,00 
0 
1,08,04,050 
4,54,32,900 
45,80,450 
18,08,62,40 
0 
15,97,000 
1,75,670 
17,72,670 
1,50,000 
18,27,85,07 
0 
6,50,20,000 
2,35,50,000 
6,15,22,500 
6,27,355 
1,080,000 
8,45,0000 
47,03,000 
47,67,860 
59,23, 455 
18,27,85,07 
12,00,45,000 
1,08,04,050 
5,57,12,868 
42,45,445 
18,23,16,473 
17,37,000 
19,1070 
19,28,070 
2,25,000 
18,44,69,543 
7,45,20,000 
3,15,50,000 
6,98,45,555 
8,60,670 
9,33,015 
9,45,000 
50,0000 
52,67,567 
13,07,991 
18,44,69454 
3 
12,00,45,000 
1,08,04,050 
5,89,19,426 
4,37,368 
18,92,95,108 
16,77,000 
184470 
18,61,470 
3,00,000 
19,14,56,578 
7,45,20,000 
3,62,99,174 
7,16,52,552 
9,61,698 
10,37,584 
11,55,256 
5,06,856 
53,23,458 
13,88,248 
19,14,56,578 
79
0 
80
SWOT ANALYSIS 
SWOT Analysis means the analysis of 
S  Strength 
W  Weakness 
O  Opportunity 
T  Threat 
Strength 
 Varmora Granito Pvt. Ltd. is giving employment around 200 
employees. 
 Strong market presence 
 Develop rural area to reach at the global position. 
Weakness 
 Irregularity in time cost. 
 Varmora industry entered late in the market 
81
Opportunity 
 Rapidly and continuous growth in the market, so company will 
think about expansion. 
Threat 
 Highly competitive market against imported Wall tiles 
particularly the Chinese manufacturer with their aggressive low 
cost manufacturing advantage. 
82
83
FUTURE PLAN 
Future plan of Varmora Granito is to become leading 
companies in the Wall tiles all over the world. 
They will be installing new latest machines for increasing 
production and various designs and ranges to meet the upcoming 
market needs. Also, they wanted to try serving backward class 
by giving them services. 
84
85
SUGGESTION 
Actually, we are just students. It is not our capacity to give 
suggestions. Varmora Granito Pvt. Ltd. is having smooth 
relation, nice organisation and sincere workers. 
There is no requirement to give any kind of suggestion, but as 
a part of study it is necessary to give suggestions, which are as 
under: 
 Having a wide market itself in India, only little is exported. 
Instead of if they increase their export and step into wide 
international market to compete their quality, through this 
profit increases. 
86
87
CONCLUSION 
From this unit, I learn as many things, I am very much 
happy to visit the company. Deep study of Varmora Granito Pvt. 
Ltd, I came to give my conclusion that its future is very bright and 
they will progress well. 
The co-operation of the employees is good. The 
management is also effective and efficient. All the departments 
are also handled by authorised person who have great experience 
and it is one of the response of success of the firm. 
So, I wish the company makes more and more profit, fulfill 
the future plans and get good and global market. 
88
89
BIBLIOGRAPHY 
 Financial Management  Khan & Jain 
 Principles of Marketing  Philip Kotler 
Visit on www.varmora.com 
90

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Dharmesh varmora ceramic report

  • 1. A PROJECT REPORT ON VARMORA WALL TILES Prepared By Aghera Pranav R. S. Y. B. B. A. Roll No. 2 Academic Year = 2013-2014 College Harivandana college Rajkot Submitted To Saurashtra University Guided By Mr. ram sir 1
  • 2. DECLARATION I, the undersigned Mr. Aghera Pranav R. student of T.Y.B.B.A. hereby declare that the project work presented in this report is my own work and has been carried out under the supervision of Mr. ram sir of harivandana college Rajkot. This work has not been submitted previously to any other university for examination or any other purpose. Date: Place: Rajkot ----------------------- (Aghera Pranav R..) PREFACE 2
  • 3. Today, in almost all fields, management has become an integral part. We need to manage over daily routine. BBA, the stream of management teaches us and helps us to apply it practically. In this project work, I have carried all the areas of management like production, personnel, marketing and finance. One needs to keep equally balanced all the departments to run the entire company smoothly. I have thus tried to prepare this project taking into consideration all the areas and aspects of the company. 3
  • 4. ACKNOWLEDGEMENT First I would like to thank Harivandana college for providing me an opportunity to flourish my knowledge apart from theory. I would also thank Professor Mr.ram sir, who has constantly guided me for the project. I am thankful to “Varmora Industries” for granting me permission to prepare a report on their firm and also for their excellent guidance with complete interest. I am also thankful to the owners, whole staff of this industry for their valued co-operation and helped me to complete this project on the industrial visit. Date: Place: Rajkot ----------------------- (Aghera Pranav 4
  • 5. INDEX Sr. No. PARTICULARS PAGE NO. 1. GENERAL INFORMANTION 06 2. PRODUCTION DEPARTMENT 16 3. PERSONNEL DEPARTMENT 28 4. MARKETING DEPARTMENT 48 5. FINANCE DEPARTMENT 63 6. SWOT ANALYSIS 80 7. FUTURE PLANE 83 8. SUGGESTION 85 9. CONCLUSION 87 10. BIBLIOGRAPHY 89 5
  • 6. 6
  • 7. Sr. No. PARTICULARS PAGE NO. 1. BIO-DATA OF COMPANY 08 2. HISTORY & DEVELOPMENT OF ORG’Z 09 3. ORGANISATION CHART 11 4. SIZE OF THE FIRM 12 5. FORM OF ORGANIZATION 13 6. LOCATION AND SIZE PREFERENCE 14 7. TIME KEEPING SYSTEM 15 BIO DATA OF COMPANY Name of the Firm Varmora Granite Pvt. Ltd. Year of Establishment 1994 Form of Organisation Private Limited Size of Organisation Large Scale 7
  • 8. Location of Office Priya Darshini Complex, Office No. 415, Savsar Plot, Morbi – 363 641 Location of Factory Varmora Granite Pvt. Ltd. 8/A, National Highway, Dhuva Phone Number Office 02822 – 220213, 227171 Phone Number Factory 02822– 287745 Fax Number 02822 – 287826 E-Mail info@varmora.com Web Site www.varmora.com Registered Certificate No. U26914GJ2002 PPC 43194 Sales Tax No. 0922008001 CST No. 99984063 Excise Registration No. AABCV7523MXM001 Product WALL Tiles No. of Employees 107 Bankers SBS Main Branch, Morbi Auditors SBS Main Branch, Morbi Name of Promoters Shri Vallabhbhai J Patel Shri Jagjivanbhai G Patel Shri Pramodbhai P Patel Board of Directors Mr. V J Patel Mr. T J Patel Mr. P P Patel Investment 15 Crores Area Covered 17 Acres Market National and International HISTORY & DEVELOPMENT OF ORGANISATION 8
  • 9. The varmora group is a private limited company which produces different kinds of things. Each and every unit has got other industries of its town. It contained when the firm was incorporated, who were the raise, what way its purpose, what are the products manufactured by them, etc. This group all promoters are mostly from the Village Sara, which comes under the District Surendranagar. They incorporated to cultivation and they have good business of cotton and other products in Village Sara. It is established in 1984. They started a unit of manufacturing of roofing tiles under name and style M/s. Sunshine Tiles and potteries at Morbi. They have secured mill from SBS Main Branch, Morbi. In 1987, they have organised another roofing tiles unit at Lilapur Road, Morbi under the name and style of M/s. Jaystar Industries. The workers are very familiar to work in this industry. In 1991, they have organised another unit of manufacture of nuts and bolts of MS and SS at Vadhwan GIDC under the name and style of varmora Fasteners. In 1994, they have started the other products. They manufacture of ceramic glazed wall tiles under the name and style of M/s. Sunshine Ceramics. In 1998, they have also started 9
  • 10. another industry, under the name and style of M/s. Jayson Ceramics Looking to the demand of ceramic floor tiles experience in this line is most important and the group has more than 60 dealers network, which is necessary to business. So, they have also started another industry, under the name and style of M/s. varmora Ceramics Pvt. Ltd. In 2002, they have also started another industry, under the name and style of M/s. Varmora Granite Pvt. Ltd. This industry’s product is to manufacture vitrified tiles only. It is good for them that they don’t have to find another young team because it is already well equipped with the family members. 10
  • 12. SIZE OF THE FIRM According to the definition given by Government of India, the size of the industry can be divided into three main types.  Small Scale Organisation  Medium Scale Organisation  Large Scale Organisation If company’s investment in plant and machinery is more than 15 crores, it is called large scale organisation. The investment of “Varmora Pvt. Ltd.” in fixed assets is of Rs. 180,100,000. Therefore, it is coming under the category of large scale organisation. It also uses manpower, electronic machinery and having more than 1700 workers. 12
  • 13. FORM OF ORGANISATION According to the form of organisation, the organisation can be divided as follows:  Private sector unit  Public sector unit  Joint sector unit In this firm, it is a private limited firm. 13
  • 14. LOCATION AND SITE PREFERENCE The site of this unit is located at 8/A – National Highway, at Dhuva, which is only 18 Kms. away from Morbi City. It is in ceramic zone with numbers of other ceramic units. It is a main and most important part of industry has chosen very simple and suitable location. It plays a vital role for location. Land In Dhuva at Morbi, land and labour are found very cheap, so Varmora Wall tiles started at this place. Labour In big city labour cost is very high, but in Dhuva at Morbi provide cheap and educated skilled labour because of the ceramic zone is situated. Transport In Dhuva at Morbi is situated in ceramic zone, so transportation facilities are also available. 14
  • 15. TIME KEEPING SYSTEM Time keeping system is very important as all the workers should arrive at reporting time and start their work immediately. If they are irregular than there would be less outcome and expected target will not be achieved. Therefore, the workers are given cards in which their arrival and departure time is written regularly and therefore punctuality is maintained. Industry This industry is running for continuous process i.e. 24 hours. It is working in 3 shifts. They are: 08:00 AM to 04:00 PM 04:00 PM to 12:00 Midnight 12:00 Midnight to 08:00 AM Office Office hours for industry are as under. 08:00 AM to 12:00 Noon 02:00 PM to 06:00 PM 15
  • 16. 16
  • 17. Sr. No. PARTICULARS PAGE NO. 1. INTRODUCTION 18 2. RAW MATERIAL AVAILABLE 19 3. RAW MATERIAL USED 20 4. INSPECTION OF RAW MATERIAL 21 5. TYPES OF MACHINES 22 6. PROCESS OF PRODUCTION 24 7. ABOUT PRODUCTS 26 8. QUALITY MANAGEMENT 27 17
  • 18. INTRODUCTION The production of a firm is concerned with the creation of a product or services required to satisfy customer needs. In any business, suppliers are needed for product or service, it is quite obvious that activities of production system must be related to the customer demand or reflected in the continuous flow of order. It is the most important department amongst the other departments of an organisation. Personnel department, finance department, marketing department are very much depended on production department. 18
  • 19. RAW MATERIAL AVAILABILITY Raw materials are the basic requirement for any industry. Raw materials are converted into finished goods after various processes on it. Raw materials are available with help of roadways if purchased from the country. If the materials are purchased from other countries than it is available with help of railways. 19
  • 20. RAW MATERIAL USED List of raw materials used for production of Wall tiles Raw Material Place where it is obtained Pots feldspar Rajasthan Soda feldspar Rajasthan Quartz Rajasthan Ball Clay Rajasthan Ashapura Clay Kutch Kadappa Clay Andhra Pradesh China Clay Gujarat Ukraine Clay Import from Europe STPP Import from China Body Stain Import from Italy Soluble Salts Import from China LPG Madhya Pradesh Gujarat Zircon Import from Australia 20
  • 21. INSPECTION OF RAW MATERIAL Raw materials are inspected and checked before they are sent to production department. It is maintained in Varmora as per guidelines of ISO-9002. Flow chart for inspection of raw material can be showed as follows.  Sampling from truck  MC% content  Grinding  Drying  Powder preparation  MC% addition  Pressing  Drying  Firing  Loss on ignition  Fired colour  Water absorption 21
  • 22. TYPES OF MACHINES 90% of machineries used in Varmora Wall Tiles are imported from Japan. List of Machineries  Weighing hopper  Conveyor  Wader  Ball mill  Stirrer  Bungler  Spray drier  Slip pump  Silos  Vibrator with magnet  Elevator  Hydraulic press (h600 mt)  Chilling plant  Loading machine  Horizontal dryer cooler box  Glaze line  Unloading machine  Screen printing machine 22
  • 23.  Compensator  Head polishing line  Fast single layer roller kiln  Chamfering line  Souring line  Plastic strapping machine  Fork lift  Air compressor  Vertical drier  Generators 23
  • 24. PROCESS OF PRODUCTION Production process is very important process as the product manufactured in the company should satisfy the need of the customer. The quality is also to be maintained and the given target should be achieved in the given time period. The following are the main production stages. Processing of raw material The first and foremost step to manufacture Wall tiles is batching i.e. feeding the box with different types of clay according to the percentage decided. Batching includes following types of clay.  Ukraine Clay  16%  Ball Clay  5%  China Clay  20%  Soda Feldspar  19%  Potash Feldspar  35%  Quartz  5% Formation of tile body and drying The powder is taken from the silos and after sieving on a vibrator fitted with a magnet, it is fed into hoppers of the hydraulic press where the powder is pressed in the shape of a tile 24
  • 25. of specific size as per the cavity of the die. Green tiles coming out of the press are sent to the horizontal roller dryer where they are heated to a specified temperature to remove the moisture. Preparation of designs and screen printing of tiles In the glaze line and printing section, various types of designs are prepared and printed on the dried tiles by applying colours on the screen printing machine. Firing The tiles thereafter are fed into the fast single layer roller kiln in which the tiles are fired. The kiln has different temperatures ranging from 5000C to 15000C in different zones. Polishing The baked tiles are subjected to polishing by using 32 head polishing line. The tiles are also side chamfered. Multi finish tiles do not need polishing operation. Sorting and packing The polished tiles are subjected to quality checking and sorting, where an operation marks out tiles with defects and different grades quality. Different grades of finished tiles are then packed into different types of packing box which are marked accordingly. 25
  • 26. ABOUT PRODUCTS Varmora Wall Tiles are manufacturing vitrified tiles having various categories and sizes. They manufacture tiles of different plain colours like:  Terry cotton  Mushroom  Ruby pink  Jaisalmer  Dove gray  Ivory  Jet black  White  Aqua marina, etc. In marble series, they are having following range.  Vogue  Venice  Valerie  Vixen  Volcano  Virgin  Vital  Allun 26
  • 27. QUALITY MANAGEMENT Quality control means checking the quality, size, shape, capacity and usefulness of some of the samples selected from lot of the finished product. If any variations are there than they are to be corrected or that useless product is send to scrap yard. A well defined quality management system satisfying ISO 9001- 2000 quality standard and continual improved. 27
  • 28. 28
  • 29. Sr. No. PARTICULARS PAGE NO. 1. INTRODUCTION 31 2. ORGANIZATION CHART 32 3. RECRUITMENT & SELECTION 33 4. HUMAN RESOURCE PLANNING 35 5. PLACEMENT & INDUCTION 36 6. TRANNING OF EMPLOYEE 37 7. PERFORMANCE APPRIASAL SYSTEM 38 8. WAGES & SALARY ADMINISTRATIVE 39 9. TRADE UNION 40 10. COLLECTIVE BARGAINING 41 11 RECORD KEEPING SYSTEM 42 12. EMPLOYEE BENEFITS 43 13. PROVIDENT FUND SCHEME 44 14. PROMOTION & TRANSFER 45 15. GRAIVANCE HANDLING SYSTEM 46 16. INDUSTRIAL RELATION 47 29
  • 31. Personnel management has a vital importance in modern industrial organisation. Personnel department is the part of management, which is primarily concerned with establishment and maintenance of personnel relations. In this company, there is a separate personnel department, where all the decision regarding the personnel’s is taken by personnel manager. He has the final authority. The personnel manager of this firm is Shri Pramodkumar P. Patel. 31
  • 32. ORGANISATION CHART In Varmora Wall Tiles Pvt. Ltd., separate department for personnel for the achievement of goals and the personnel manager has authority and higher status in the organisation in his own department. 32
  • 33. RECRUITMENT AND SELECTION Recruitment Every firm or company needs persons to perform different works. In this shifting process only manpower have been determined, recruitment is next logical step. It is a linking activity bringing together those with job and those seeking job. According to one author, “Recruitment is the process of finding and attracting capable applicants for employment. The process begins when new results are sought and ends when their applications are submitted. The result is a pool of applicants from which new employees are selected.” Selection Selection is a process of carefully choosing the candidates who offer themselves for appointment. In selection many processes applies on raw material but unit wants few persons. This is one of the most important responsibilities. In selection, the person who is having knowledge as well as experience is selected. 33
  • 34. According to one author, “It is the process of differentiating between applicants in order to identify those with a greater livelihood of success in a job.” Here in case of Varmora Granito, the co-selection process includes basic four main steps.  Preliminary searching interview  Checking of reference  Comprehensive interview  Final employment decision. 34
  • 35. HUMAN RESOURCE PLANNING Human resource planning is understood as the process of forecasting an organisation’s future demand for and supply of the right type of people in the right number. It is only after this that the human resource department can initiate a recruitment and selection process. Human resource planning is a sub-system in the total organisational planning. Organisational planning includes management activities that set the company’s objectives for the future and determine the appropriate means for achieving those objectives. Human resource planning facilitates the capitalisation of the company’s objectives by providing the right type and right number of personnel. Human resource planning is like material planning that estimate the type and annuity of the materials and supplies needed to facilitate the manufacturing activities of the organisation. Human resource planning is variously called manpower planning or employment planning. In case of this industry, human resource planning is done as per the need. 35
  • 36. PLACEMENT & INDUCTION An applicant who has cleared all the hurdles in the selection procedure is offered a job. The main problem after final selection is to place him on some suitable job. The out of offering the job to a finally selecting candidate is called placement. The selection procedure comes with placement of workers on the job. Induction is a technique by which a new employee is rehabituated into the changed surrounding and introduced to the practices, policies and purpose of the organisation. In other words, induction means introducing or orienting a new employee to the organisation and to follow up for his adjustment in the organisation. In this industry, when a new employee is selected, he is kept under the supervision of his superior where he is trained. The new employee is provided with the operational knowledge that is specific to the position and location. 36
  • 37. TRAINING OF EMPLOYEE Training refers to the imparting of specific skills abilities and knowledge to an employee. It is any attempt to improve current or future employee’s performance by increasing an employee’s ability to perform through learning, usually by changing the employee’s attitude or increasing his/her skills and knowledge. The need for training is determined by the employee’s performance deficiency. At present training of workers is necessary because many jobs have assumed highly technological character and under automation. We require highly skilled operatives. In Varmora Granito, the workers who need training are kept under their supervisors who give them training while training for staff members or managerial level is given on the job. 37
  • 38. PERFORMANCE APPRAISAL SYSTEM Performance appraisal is the assessment of an individual’s performance in a systematic way. The performance being measured against such factors as job knowledge, quality and quantity of output, initiative, leadership abilities, supervision, dependability, co-operation, judgement, versatility, health and like assessment should not be confined to past performance alone. Potentials of the employee for future performance must also be assessed. In Varmora Granito, the supervisor sees the employee’s ability to do work properly and efficiently, whether he understand his responsibility or not, how is his behaviour towards his colleagues, etc. 38
  • 39. WAGE & SALARY ADMINISTRATION Wage and Salary Administration refers to the establishment and implementation of sound policies and practices of employee compensation. Wages are the economic compensation paid to the workers for services derived by them. It can be divided into two types i.e. piece wage and time wage. In Varmora, there is time wage system and it is paid on monthly basis. There wages are calculated as per monthly wage rate according to the minimum wages act of government. Salaries are paid on monthly basis and its amount is by the company according to working efficiency of the employee. 39
  • 40. TRADE UNION Trade union means the union of the workers who are permanent or temporary in the unit, where they are working. In Varmora Granito, there is no special trade union. The purpose to make these unions is maintaining the interest of workers and management. These unions do not disturb without any special problem and interfere in routine work. They always try to maintain relations between employees and management staff. 40
  • 41. COLLECTIVE BARGAINING Collective bargaining means the process in which conditions of employment are determined by agreement between representative of the union on one hand and those of the employer on the other hand. It is called “collective” because both the employer and employee act as a group rather than individuals. It is described as “bargaining” because the method of reaching an agreement involves proposals and counter proposals, offers and counter offers. In the highly industrialized democratic societies of the west, more than 90% of the disputes are between labour and management which are settled through collective bargaining process. In Varmora Granito, management is having agreement with the employees regarding wage, working conditions, promotion, transfer and other facilities like medical facility, etc. 41
  • 42. RECORD KEEPING SYSTEM It is very much necessary for an organisation to keep the reward of its workers and many other details related to it. The reward contains personnel as well as on the job efficiency information of an employers or workers. In Varmora Granito, the supervisor sees the employee ability to do work properly and effectively whether he understands his responsibility or not, how is his behaviour towards his colleagues, etc. 42
  • 43. EMPLOYEE BENEFITS Now a day, most of the firms provide the provident fund scheme or other facilities to their workers. It is important as it is one kind of security of a worker. Varmora Granite provides various monitory and non monitory benefits and services like:  Bonus  10% extra bonus is paid to workers.  Allowances  Various types of allowances are given to workers. Varmora provides two wheeler facilities (Honda & Splendor) and 100% expense of petrol.  Statutory Welfare Measures  Under this, the company provides first aid facility, cold water facility, company distributes sweets and other eatables on the festivals like Dashera, Diwali, etc.  Loan Facility  Loan is provided to employees when in need. They are not charging any type of interest on the loan. It is repaid in installments. 43
  • 44. PROVIDENT FUND SCHEME Provident fund scheme is facility provided to every employee may be at high post or low post. In this scheme, a certain percent of employee’s salary is oriented by the firm and on that 12% of interest is paid and employee adds very certain fixed percent to it, the interest is paid on both employee and employers amount. This industry has adopted this scheme. They are putting 12% salary as Provident Fund, which is refundable after the retirement of employee or when he is going abroad for permanent settlement or when he is going for another job. 44
  • 45. PROMOTION & TRANSFER Promotion The promotion means to do upliftment within the organisation. At this stage employee’s wage and salary status, prestige moves towards the top level. Their thinking is also increasing up in his duties and responsibilities. Transfer The transfer is a process of planning the employees in the position where they are likely to be more effective, or where they are likely to get more job satisfaction or it is movement of an employee from one job to another without involving any substantial changes in his duties, responsibility, status, etc. Therefore, transfer is exchange in job where new job is substantially equal to old in terms of pay, status and responsibilities. This company is only 2 years old, so there is no such policy and programs formulated for promotion as well as transfer. 45
  • 46. GRIEVANCE HANDLING SYSTEM Grievance is any discount or dissatisfaction, whether expressed or not, whether valid or not, arising out of anything connected with the company, which an employee thinks or believes or even feels to be unfair, unjust or inequitable. In case of Varmora Granito, most of employees are satisfied and management always tries to satisfy needs of employees as quickly as possible. If any problem arises than related manager will try to solve it. 46
  • 47. INDUSTRIAL RELATION Industrial relation refers to the relation of management with the employees. This is one important factor, which affects the success of any industry. The relation between management and workers should be namely so as to run the industry smoothly. Internal Relation Varmora Granito Industry is concerned with the management and workers share breathing relations. They are united and consider their unit as a second family. External Relation External relation means the relation of unit members of external society like other industries, government, customers, etc. Varmora Granito has good external relations. 47
  • 48. 48
  • 49. Sr. No. PARTICULARS PAGE NO. 1. INTRODUCTION 50 2. ORGANIZATION CHART 51 3. MARKET SIZE 52 4. MARKET SAGMENTATION 53 5. PRICING 54 6. ADVERTISEMENT 55 7. CHHANEL OF DISTRIBUTION 56 8. MARKET RESEARCH 57 9. CREDIT FACILITY 58 10. SALES PROMOTION 59 11 EXPORT POTENTIAL 60 12. COMPETITIORS 61 13. CONSUMER PROBLEM HANDLING 62 INTRODUCTION 49
  • 50. Market is the place where buying and selling is carried out by buyers and sellers i.e. trading activity are carried out. Marketing is a social and management process that involves identifying unsatisfied needs or wants of the consumers, producing goods or services to satisfy those needs or wants, determining appropriate price, promotion and distributing and maintaining relation with the market. In today’s modern area each and every firm gives priority to have a different marketing department. Marketing involves the activities such as advertising, publishing, market research, distribution aspect, sales promotion, etc. 50
  • 52. MARKET SIZE As per VARMORA INDUSTRIAL DIGEST, JUNE 1996, size of Wall tiles is as under. The Wall tiles market size is established at Rs. 525 Crores, where as floor tiles segment is Rs. 300 Crores. The demand for this tile is growing at pace of 30%. The production capacity is expected to bulge by nearly 5.35 Lacs tones 52
  • 53. MARKET SEGMENTATION Market segmentation is based upon the market oriented strategies and philosophy segmentation gives special emphasis on the demand size of the market. “Market segmentation is a method of achieving maximum market response from limited marketing resources” by the markets for to identify the target customer. Generally, there are two types of market segmentation.  People oriented approach  Consumer demand or product oriented approach. In case of Varmora, there is no need for market segmentation. Their market is fixed, so they think that there is no need of market segmentation. They produce the item according to orders they receive. 53
  • 54. PRICING Price is the amount charged for the product or service including any warranties or guarantees, delivery, discounts, services or other items that are paid of the conditions of sale and are not paid for separately. To the buyer price is a package or expectations and satisfactions. Pricing is an important decision that every company has to take high price or low price may create a bad reputation of company. The price of a product is a crucial decision. In Varmora Granito, pricing policy is cost + profit. Whatever expenses have incurred during the manufacturing of product is considered + profit is too included. Competitors price are also considered, their prices are higher than their competitors. 54
  • 55. ADVERTISEMENT Now a day, marketing plays an important role for the entire organisation. Marketing is very much necessary for all the products as without marketing the consumer will have lack of information about the products. Thus, to make the consumers aware of the product, marketing is done. Varmora advertise their products on very large scale. They advertise their products on television and also do wall paintings all over India. They also distribute pamphlets for the same. 55
  • 56. CHANNEL OF DISTRIBUTION The word “Channel” has its origin to the French word used for “Canal”. Thus, channel is route through which goods passes from one end to another. In other words, the route through which goods move from the place of production to the place of consumption is called “Channel Distribution”. Channel of distribution is the pathway or route through which goods are transferred from the hands of producer to the consumers or from the seller to the buyer. According to one author, “A channel of distribution for a product is the route taken by the title to the goods as they move from the producer to ultimate consumer.” In this industry, the distribution channel is T here are about 300 dealers in all states of country. 56
  • 57. MARKET RESEARCH Market research is the systematic and intelligent investigation or study of the “who, what, where, when, why and how of actual and potential buyers.” It is the systematic gathering rewarding and analyzing of data about problems connected with the market place. It is the scientific and controlled process of gathering of non routine marketing information helping management to solve marketing problems. It acts as the investigative aims of marketing manager and management tool in planning control cycle. In this industry, first of all they study about customers requirements. They try to introduce good facilities every time, they have a marketing research team which goes all over country. 57
  • 58. CREDIT FACILITY To run the business smoothly and regular cash flow, company gives some credit facility to the buyers. Varmora also does the same thing. They sell those products in the market on cash and credit basis. They give 3 crores credit facility to the buyers. 58
  • 59. SALES PROMOTION Sales promotion consists of short term incentives to encourage purchase or sales of a product or service. It is demand stimulating devices designed to supplement advertising and facilitate personal selling. It is a direct inducement which offers an extra value and incentive for the product to and sales force distributors to ultimate customers. In this industry, they do not adopt any technique because of potential marketing and potential customers. 59
  • 60. EXPORT POTENTIAL With major market operating up and gap of technological advancement in the manufacturing being narrowed the market for products will grow. However, in mainly depend upon the conformity to develop countries strict standards shall determine growth. The increased production capacities shall see the companies moving towards developed export market. Indian ceramic industry in spite of advantages according out of low labour costs is wrought with the problem of quality and design companies are fortifying their R&D designs. 60
  • 61. COMPETITORS It is rightly said that, “Without competitors market does not survive.” Varmora is also starving in to sale its products in the competitive market by continuous development of a product finding new areas of consumption. Their competitors are  Kajaria  Bell  H R Johnson, etc. 61
  • 62. CONSUMER PROBLEM HANDLING “Customer is the king” of the market, is a very attractive slogan. Consumers generally never face any problem for Varmora but in spite of this, if any problem arises than following hierarchies of problem handling is followed. 62
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  • 64. Sr. No. PARTICULARS PAGE NO. 1. INTRODUCTION 65 2. ORGANIZATION CHART 66 3. CAPITAL STRUCTURE 67 4. ACCOUNTING POLICY 68 5. WORKING CAPITAL REQUIREMENT 69 6. SOURCES OF FUNDS 70 7. FINANCIAL PLANNING 71 8. PROJECT COST 72 9. HIGHLIGHTS OF PROFITABILITY 73 10 RATIO ANALYSIS 11. LEVERAGE ANALYSIS INTRODUCTION 64
  • 65. Finance plays a very important role in any type of the firm. From the initial stage awards money is needed for the information registration of the firms, listing of the firm. Finance is needed for making necessary documents.” FINANCE IS THE LUBRICANT WHICH RUNS THE ENTIRE ORGANISATION “ Finance consists of procuring funds, managing and utilizing them efficiently in order to maximize the profit, which is ultimate goal of any organisation. In Varmora Tiles, the capital is procured by issuing equity shares. The secured loan of this industry is 94000000 and the unsecured loan of 2012-13 is deposits from relatives of directors i.e. of Rs. 20000000. 65
  • 67. CAPITAL STRUCTURE Procurement of capital is the most important process of an organisation. Capital can be of two types i.e. ownership capital and borrowed capital. Ownership capital can be procured by issuing equity shares and sometimes preference shares and borrowed capital can be procured by issuing debentures, bank loan, etc. The capital structure of Varmora is very simple as it has issued desirable equity debt ration of. 67
  • 68. ACCOUNTING POLICY Accounting policy of Varmora Granito as under: The company maintains its accounts on historical cost basis. The current assets, loans, and advances, liabilities are approximately of value stated if realised in ordinary course of business. The company follows the accrual method of accounting and all claims, receivables and liabilities are provided on that basis. Depreciation is provided during year at prevailing rates prescribed by company’s act 1956. 68
  • 69. WORKING CAPITAL REQUIREMENT Working capital requirement means it is necessary to maintain stocks of raw materials and to finance the funds blocked in goods in process, finished goods, overheads, etc. Total working capital requirement for first year has been estimated at Rs. 458 Lacs. The working capital is proposed to be through Bank finance to the tune Rs. 2300 Lacs and promotions funds at Rs. 160 Lacs. 69
  • 70. SOURCES OF FUNDS A manufacturing company requires capital for these purposes.  To achieve or create fixed assets  Working capital for financing day to day manufacturing and marketing operations.  Capital for expansion, modernization, etc. A company has two main sources of capital  Internal sources  External sources Varmora Granito Pvt. Ltd. is having internal source of finance. The company has its own share capital and have taken loan from the bank. 70
  • 71. FINANCIAL PLANNING Financial management also requires managing for effective management of finance as it is the part of management. Financial planning means decisions to be taken to achieve basic objectives of the firm. The basic objective of finance planning is to raise the necessary funds as and when needed. At minimum cost cash should be controlled properly. There are three types of financial planning.  Short term planning  Medium term planning  Long term planning In Varmora Granito Pvt. Ltd. there is long term financial planning. 71
  • 72. PROJECT COST Sr. Particulars Amount (thousand) 1 Land 200.00 2 Factory Building 110.00 3 Imported Machinery New 559.00 4 Indigenous Machineries 238.00 5 Electrical Installations 54.00 6 Tools 40.00 7 Installations 50.00 8 Bank Guarantee for EPG 35.00 9 GEB Deposit 40.00 10 Computers 30.00 11 Furniture 25.00 12 Other Miscellaneous Assets 40.00 13 Preliminary and pre-operative expenses 20.00 14 Provision for contingencies 20.00 15 Total capital cost of project 1401.00 16 Margin money for working capital 158.00 Total Project Cost 3020.00 72
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  • 74. Projected Trading Account [1 s t yr] PARTICULARS AMOUNT PARTICULARS AMOUNT To purchase 4,00,00,000 To direct labour 1,58,00,000 To utilities 43,40,000 To GROSS 9,66,80,000 PROFIT By Sales 15,68,20,000 Total 15,68,20,00 0 15,68,20000 Projected Trading Account [2 nd yr] PARTICULARS AMOUNT PARTICULARS AMOUNT To purchase 4,50,50,000 To direct labour 2,00,00,000 To utilities 21,12,000 To GROSS 10,52,38,00 PROFIT 0 By Sales 17,24,00,000 Total 17,24,00,00 0 17,24,00,000 74
  • 75. Projected Trading Account [3 rd yr] PARTICULARS AMOUNT PARTICULARS AMOUNT To purchase 5,00,60,100 To direct labour 2,00,50,000 To utilities 10,94,700 To GROSS 11,00,56,00 PROFIT 0 By Sales 18,12,60,800 Total 18,12,60,80 0 18,12,60,800 75
  • 76. Projected Profit and loss account [1 s t yr] PARTICULARS AMOUNT PARTICULARS AMOUNT To Salaries To Repair & Maintenance To Depn on Building & Machine To Depn on Computer, furniture & A/C To Telephone To Post & Stationary To Miscellaneous exp To Insurance To Advertisement exp To Packaging exp To Traveling exp To income tax To NET PROFIT 1,20,68,00 0 15,00000 15,06,500 30,00000 10,00000 900,000 15,08,000 25,00,000 10,00,000 20,20,000 1,50,60,00 0 -------- 91,84,600 45,43,2,900 By GROSS PROFIT 9,66,80,000 Total 9,66,80,00 0 9,66,80,000 76
  • 77. Projected Profit and loss account [2 nd yr] PARTICULARS AMOUNT PARTICULARS AMOUNT To Salaries To Repair & Maintenance To Depn on Building & Machine To Depn on Computer, furniture & A/C To Telephone To Post & Stationary To Miscellaneous exp To Insurance To Advertisement exp To Packaging exp To Travelling exp To Interest on borrowed loan To NET PROFIT 1,30,89,000 20,00,330 15,10,546 5,22,050 5,00,052 4,50,000 4,58,000 5,58,000 6,56,000 98,75,278 1,00,36,526 98,69,350 5,57,12,868 By GROSS PROFIT 10,52,38,000 77
  • 78. Total , 10,52,38,000 10,52,38,000 Projected Profit and loss account [3 rd yr] PARTICULARS AMOUNT PARTICULARS AMOUNT To Salaries To Repair & Maintenance To Depn on Building & Machine To Depn on Computer, furniture & A/C To Telephone To Post & Stationary To Miscellaneous exp To Insurance To Advertisement exp To NET PROFIT 1,44,21,365 21,53,452 17,56,235 5,78,235 5,08,000 4,20,000 2,58,000 5,82,000 5,32,000 97,45,500 1,02,36,552 99,45,235 5,89,19,426 By GROSS FPROIT 11,00,56,000 Total 11,00,56,00 11,00,56,000 78
  • 79. 0 PROJECTED BALANCE SHEET (3 yrs) PARTICULARS 1ST YEAR 2ND YEAR 3RD YEAR Capital – Liability Own Capital Add: Interest on capital Add: Net profit Less: Drawings Borrowed Loan Add: Interest Creditors (a) Property – Assets Land Building less depreciation Machinery less depreciation Computer less depreciation A/C less depreciation Furniture less depreciation Pre-operating and preliminary exp Cash [NP+DEPn – installment] Debtors Total 12,00,45,00 0 1,08,04,050 4,54,32,900 45,80,450 18,08,62,40 0 15,97,000 1,75,670 17,72,670 1,50,000 18,27,85,07 0 6,50,20,000 2,35,50,000 6,15,22,500 6,27,355 1,080,000 8,45,0000 47,03,000 47,67,860 59,23, 455 18,27,85,07 12,00,45,000 1,08,04,050 5,57,12,868 42,45,445 18,23,16,473 17,37,000 19,1070 19,28,070 2,25,000 18,44,69,543 7,45,20,000 3,15,50,000 6,98,45,555 8,60,670 9,33,015 9,45,000 50,0000 52,67,567 13,07,991 18,44,69454 3 12,00,45,000 1,08,04,050 5,89,19,426 4,37,368 18,92,95,108 16,77,000 184470 18,61,470 3,00,000 19,14,56,578 7,45,20,000 3,62,99,174 7,16,52,552 9,61,698 10,37,584 11,55,256 5,06,856 53,23,458 13,88,248 19,14,56,578 79
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  • 81. SWOT ANALYSIS SWOT Analysis means the analysis of S  Strength W  Weakness O  Opportunity T  Threat Strength  Varmora Granito Pvt. Ltd. is giving employment around 200 employees.  Strong market presence  Develop rural area to reach at the global position. Weakness  Irregularity in time cost.  Varmora industry entered late in the market 81
  • 82. Opportunity  Rapidly and continuous growth in the market, so company will think about expansion. Threat  Highly competitive market against imported Wall tiles particularly the Chinese manufacturer with their aggressive low cost manufacturing advantage. 82
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  • 84. FUTURE PLAN Future plan of Varmora Granito is to become leading companies in the Wall tiles all over the world. They will be installing new latest machines for increasing production and various designs and ranges to meet the upcoming market needs. Also, they wanted to try serving backward class by giving them services. 84
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  • 86. SUGGESTION Actually, we are just students. It is not our capacity to give suggestions. Varmora Granito Pvt. Ltd. is having smooth relation, nice organisation and sincere workers. There is no requirement to give any kind of suggestion, but as a part of study it is necessary to give suggestions, which are as under:  Having a wide market itself in India, only little is exported. Instead of if they increase their export and step into wide international market to compete their quality, through this profit increases. 86
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  • 88. CONCLUSION From this unit, I learn as many things, I am very much happy to visit the company. Deep study of Varmora Granito Pvt. Ltd, I came to give my conclusion that its future is very bright and they will progress well. The co-operation of the employees is good. The management is also effective and efficient. All the departments are also handled by authorised person who have great experience and it is one of the response of success of the firm. So, I wish the company makes more and more profit, fulfill the future plans and get good and global market. 88
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  • 90. BIBLIOGRAPHY  Financial Management  Khan & Jain  Principles of Marketing  Philip Kotler Visit on www.varmora.com 90