Lesson 5 marketing product

MARKETING PRODUCTS
Joemarie S. Araneta
Teacher
Salitran Elementary School
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TLE6IA-Oe-7

Marketing Products
Learning Competencies
1.7 MAKET PRODUCTS.
1.7.1 Applies creative packaging ang labelling techniques.
1.7.2 Applies technology-assisted and other means of product marketing.
1.7.3 Computes income from sales.
Objectives
 Apply creative packaging ang labelling techniques.
 Apply technology-assisted and other means of product marketing.
 Computes income from sales.

Marketing Products
Creative Packaging and Labelling Techniques:
Packaging - is the science, art and technology of
enclosing or protecting products for distribution,
storage, sale and use is the activities of designing and
producing the container for a product.
Labeling –
-is any written, electronic, or graphic communication on
the packaging or on separate but associated label,
- Display of information about a product on its container,
packaging or the product itself.

Marketing Products
https://www.youtube.com/watch?v=cW3WZWnoye8
How to package your product to sell watch this video:

Marketing Products
https://www.youtube.com/watch?v=cW3WZWnoye8
How to labell your product to sell watch this video:

Marketing Products
Marketing the product incorporates
promoting and selling the item. Prior to selling the
product, it ought to be in a safe, durable, and
attractive package. The aim of packaging is to
protect the product from dirt, scratches, cuts, and
other damages that will affect the quality of the
product.

Marketing Products
When all is said in done, for woodcraft,
bamboo art, and metal specialty products. It is
important to protect the item from harms brought
about by dealing with and transport. Transporting
products, for example by means of air and ocean
can expose the items to different worries of taking
care of, vibrations, stacking sway, and other
physical pressure.

Marketing Products
Importance and Functions of Packaging
1. Promoting and Selling the Product –
Attractive, colorful, and visually
appealing packages have promotional
value. A well design package is a
powerful selling device because it
helps the product stand out from its
competitors.

Marketing Products
2. Defining Product Identity – used to
promote an image such as prestige,
convenience, or status

Marketing Products
3. Defining Product Identity – used to
promote an image such as prestige,
convenience, or status

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4. Expressing Customer Needs – when
designing packages, companies
analyze customer lifestyles and create
packaging that meets their needs for
size & convenience.

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5. Ensure Safe Use – Proper packaging
helps to eliminate potential injuries or
misuse of a product

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5. Protect the Product –
 Must protect during shipping,
storage and display
 Prevent or discourage from
tampering
 Prevent against breakage and
spoilage

Marketing Products
Common Materials for Packaging
Plastic
Metal/tin
Brick Carton
Cardboard

Marketing Products
Types for Packaging
1. Primary packaging – the material that first envelops
the product and hold it
2. Secondary packaging – is outside the primary
packaging, perhaps used to group primary packages
together.
3. Tertiary packaging – is used for bulk handling,
warehouse storage and transport shipping.
The most common form is a palletized unit load that
packs tightly into containers.

Marketing Products
Functions of Labelling
Provide necessary information about the
products:
 Contents
 Features
 Instructions
 Manufacturing information
 Special care
 Safety information
Promoting the Product
 Use of branding
 Attractive
 Colorful marks

Marketing Products
There are appropriate marketing strategies that can
be applied in selling enhanced or decorated finished
products.
1.Print Media
- Finished products can be marketed in print advertisements
such as:
- Newspaper
- Magazine
- Brochures
- Flyers

Marketing Products
 Newspaper
- is a serial publication which contains news on current
events of special or general interest.
https://www.nla.gov.au/content/what-is-a-newspaper
https://www.reuters.com/article/us-inquirer-m-a-san-miguel/san-miguel-
president-ang-to-buy-philippine-daily-inquirer-group-idUSKBN1A20TM

Marketing Products
 Magazine
-a publication that is issued periodically, usually bound in a paper cover,
and typically contains essays, stories, poems, etc., by many writers, and often
photographs and drawings, frequently specializing in a particular subject or area,
as hobbies, news, or sports. (https://www.dictionary.com/browse/magazine)
https://www.britannica.com/topic/magazine-publishing

Marketing Products
 Bruchure
- is an informative paper document (often also used for
advertising) that can be folded into a template, pamphlet, or leaflet.
A brochure can also be a set of related unfolded papers put into a
pocket folder or packet. (https://en.wikipedia.org/wiki/Brochure)
https://venngage.com/blog/brochure-templates/

Marketing Products
 Flyer
- is a form of paper advertisement intended for wide distribution and
typically posted or distributed in a public place, handed out to individuals or sent
through the mail. In the 2010s, flyers range from inexpensively photocopied
leaflets to expensive, glossy, full-color circulars.
https://design.tutsplus.com/articles/10-design-tips-to-make-a-professional-business-flyer--cms-26226

Marketing Products
2. Product Display
- Finished products can be displayed
and sold in:
- Exhibit
- Market
- Bazaars

Marketing Products
 Exhibit
- to offer or expose to view; present for inspection
https://www.dictionary.com/browse/exhibit?s=t
https://nimloktradeshowmarketing.com/how-trade-shows-help-you-achieve-marketing-goals/

Marketing Products
 Market
- is a place where two parties can gather to facilitate the
exchange of goods and services.
https://www.investopedia.com/terms/m/market.asp
https://knowledge-leader.colliers.com/editor/10-emerging-u-s-industrial-markets-watch-2019/

Marketing Products
 Bazaars
- is a permanently enclosed marketplace or street where goods and
services are exchanged or sold.
- The term bazaar originates from the Persian word bāzār. The term
bazaar is sometimes also used to refer to the "network of merchants,
bankers and craftsmen" who work in that area.
https://en.wikipedia.org/wiki/Bazaar
https://www.eaie.org/blog/get-ready-to-haggle-in-the-grand-bazaar.html

Marketing Products
3. Internet Marketing
- Promoting finished product through
the use of internet, email and social
networking sites.
- Social Networking sites

Marketing Products
1. Social networking sites
- Allows users to share digital photos and videos, post,
and inform others about online or real-world
activities and events with people in their network
Examples:
- Facebook
- Instagram
- Youtube
- Twitter
- Google Ads

Marketing Products
2. Application
- Applications are presently instrumental in all advertising
efforts. That is blessed in light of the fact that
applications are commonly free or cheap, and the main
speculation you have to make is the time to utilize them
for their best potential benefit.
Examples:
- Lazada Philippines
- Shopee Philippines
- Zalora Philippines
- Carousell Philippines
- eBay Philippines

With the assistance of these sites and
application, business people can post
photos of their items for nothing by
making an individual record. Exchanges
between the purchaser and vender
might be finished utilizing chat, call or
text.

Compute Income from Sales
The person or group who undertakes into business
has one ultimate goal: to earn profit. The continued
existence of the business is highly dependent on the
following factors.
1. ability to sell products and/or services.
2. ability to keep operating cost and expenses down
while maintaining the quality of merchandise.

Profit = Sales - Expenses
The formula for computing business profit is as follow :
Profit
- is the amount earned from the sales of products and/or after
operating costs and expenses have been deducted.
Sales
- Is the total amount of money received from the customer in
exchange for the product and/or service provided and sold.

Expenses
- Include the amount spent to produce the product or provide
the service including the cost of:
1. labor
2. materials and equipment
3. Packaging and labelling
4. marketing and promotion
5. Damage to goods and spoilage
6. Utilities (electricity, water, transportation, telephone,
internet, etc.)
7. Other expenses

https://www.youtube.com/watch?v=S_cIRSM5bQE
How to solve profit?

Sample
Computation
For example, you want to make a folding table and you want to
sell it with a 20% mark-up in addition to your capital or cost of
expenses.
Materials Cost
Wood (Palo China) 1x21x 21 ft. Ᵽ 180.00
Sand paper (5pcs/30 each) Ᵽ 150.00
Nails (1/2” size – 80.00/k) Ᵽ 40.00
Varnish (1bottle) Ᵽ 60.00
Paint brush Ᵽ 20.00
Labor Ᵽ 25.00
Utilities Ᵽ 100.00
Total Ᵽ 595.00

Cost of item - Ᵽ 595.00
Mark-up – 20%
Ᵽ 595.00 x .20 = Ᵽ 119.00 (Mark-up)
Selling Price = Ᵽ595.00 + Ᵽ119.00 = Ᵽ714.00
No. of Folding table sold = 2 x Ᵽ 714.00
Total Sales = Ᵽ1,428.00
Total Expenses - Ᵽ1,190.00
Total Profit Ᵽ 238.00

Compute the selling price & possible income
**use 20% as mark-up price
Project: Shoe Rack
Pieces: 5
Cost of Materials: Php 3000
Labor: Php 200
What is the selling price?
What is the possible income?
Learning Task #1

Learning Task #2
C O N T A I N E R S
P E G A R O T S L E
Y A O R S K H C A G
T A C I K I R L B A
E P L K P E V A E L
F E O P A C T Y L I
A O I T S G O E I O
S N I I W I I R N P
G V X H T W D N G S
E G A K A E R B G H
Direction: Find the following keywords related to packaging and labeling.
BREAKAGE CONTAINERS LAYER SPOILAGE
CREATIVE DISPLAY STORAGE SHIPPING
PACKAGING SAFETY LABELING

Learning Task #3
Project Pieces
Cost of
Materials
Labor per
piece
Selling Price
Possible
Income
Pen
Holder
25 P 300.00 P 20.00

Generalization:
You must know how to package, label, and market your finished products
to earn good income and have better performance in your business.

Learning Task #4
Project Pieces
Cost of
Materials
Labor per
piece
Selling Price
Possible
Income
Candle
Holder
20 P 500.00 P 30.00

Evaluation
Multiple Choice: Choose the letter of the correct answer.
_______1. It is the amount earned from the sales of products and/or after operating
costs and expenses have been deducted.
A. Profit C. Expenses
B. Sales D. Mark-up
________2. Below are the functions of packaging, except.
A. contain and protect the product
B. promote the product
C. facilitate the storage, use and convenience of product
D. it decrease sales
________3. Jensien Marri promoting provides necessary information about
the product. The statement is all about?
a. function of labelling
b. functions of packaging
c. sales
d. income

Evaluation
________4. These activities is done through advertisements in newspapers,
magazines and flyers about the product.
a. Direct Marketing
b. Advertising in Print Media
c. Radio, Television and Internet Advertising
d. Distributing Products via Transport System
_______5. It is a modern ways of endorsing product.
a. Direct Marketing
b. Advertising in Print Media
c. Radio, Television and Internet Advertising
d. Distributing Products via Transport System

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