Dan Gillmor's talk at Joi's KMD Digital Journalism Class

1. Mediactive: Using Media in a Networked Age Dan Gillmor

2. Agenda 0. Media Shift 1. Supply 1.1 Boundaries Blur 1.2 Market Failure 1.3 Good News 2. Demand 2.1 Messy 2.2 “Public Failure” 3. Principles 3.1 Consumers 3.2 Creators 4. Mediactive

3. 0 Media Shift

4. Media 0.1

5. Media 0.5

6. Media 1.0

7. Media 1.1

8. Media 1.5

9. Media 2.0

10. Media 2.5

11. Media 3.0

12. ‘Democratized’ Media Not in the sense of voting... ...but Participation Creation/Production Access

32. 2 Supply

33. Who is a journalist? Wrong question.

34. Journalism

35. Not Journalism

36. Hmmm....

39. AND, not OR

43. Trade Association

45. Innovation | Adaptation (Good news: Trying New Things is Cheap)

46. “(T)he low cost of failure means that someone with a new idea doesn't have to convince anyone else to let them try it -- there are few institutional barriers between thought and action.” -- Clay Shirky

47. Start with good idea Develop fast & launch Fix what’s broken Fail fast Repeat

58. 3 Demand

59. Photo by Stovak via Flickr

60. Too Much Information Photos by Eammon Sullivan and perspikace via Flickr

61. Is It Accurate? Trustworthy? Not Necessarily, in a ‘Photoshop’ World

63. Not to Mention (ahem)…

64. The (Eco)System Needs Repair Photo by Frozen Coffee, via Flickr

65. Photo by Curious Expeditions, via Flickr

66. 3 Principles

67. 1. Persuade News “Consumers” to be Active Media Users2. Persuade Journalists to do Better Journalism

68. Principles (for “consumers”) Skepticism Be skeptical of absolutely everything

69. Professional “Amateur” Everything. Local TV News Mass Typical Daily Newspaper Niche

70. Principles Skepticism Judgment But not equally skeptical of absolutely everything

71. Credibility Scale (BS Meter) -30 0 +30

73. Credibility Scale * Citizen Media (e.g. blogs) Random Comments -30 0 +30 * except the editorial page…

74. Photo: LaughingSquid.com via Flickr

75. Anonymous Speech We must preserve anonymity Especially when free speech can mean loss of liberty, or life But, in almost all cases, anonymous speech lacks credibility If a personal attack is anonymous, assume it is a lie

76. Principles Skepticism Judgment Research Ask your own questions, especially when making big decisions

77. Best place to start Worst place to stop

78. Principles Skepticism Judgment Research Free thinking Go outside your comfort zone, in politics and culture Be relentless with yourself

81. Principles Skepticism Judgment Research Free thinking Techniques Create media Understand how media persuade

85. Principles for Journalists All of the above (principles for consumers) PLUS: Thoroughness

87. Principles for Journalists Thoroughness Accuracy

89. Principles for Journalists Thoroughness Accuracy Fairness

92. Principles for Journalists Thoroughness Accuracy Fairness Independence

94. Principles for Journalists Thoroughness Accuracy Fairness Independence Transparency

97. 4 Mediactive

99. Please help:dan@dangillmor.com+1.650.868.7528dangillmor.com