1. Advising Technology Mythbusting:
Guidance and Challenges for Using
Social Media on Campus
Eric Stoller and Julie Larsen
NACADA #AdvTech Talks 2012

2. a nationally known thought-
leader, speaker, and consultant on
using social media in higher
education to create connections
and enhance communication. Eric
has over 10 years of student
affairs technology experience and
is the Student Affairs and
Technology blogger for
InsideHigherEd.com
Assistant Director/Academic
Advisor for Emerging Media and
Communication at the
University of Texas at Dallas.
Community manager for
AlumniChoose.org. Member of
NACADA Tech Commission. Can
be easily swayed with coffee
and/or a burrito.

3. Let’s start at the beginning

4. Are you the only one
using social media in
your office, or are
there others?
What tools are you already using?
On a scale of 1-10, where
would you fall with your
frequency of technology
use?

5. Communications 101
Myth busted: Social media is like the laser disc player. Don’t remember that? My point
exactly.

6. Social Media Strategy
Myth busted: We don’t need a plan, just get on the Facebooks and post the thingz!

7. What’s Your Channel?
Myth busted: Everyone else is doing it so our office should too.

8. FERPA Follies
Myth busted: Oh no! Sensitive data will be everywhere!

9. Building for #AcAdv

10. Resources

11. Questions