5 experiments for product market fit w/ Startup weekend

1. 5 EXPERIMENTS FOR PRODUCT MARKET FIT

2. Startup Weekend Thank You

3. Everything you need to test Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption

4. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ? Assumption Assumption Assumption Assumption Assumption

5. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn

6. 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn Your Experiment

7. Push the envelope Today We’re going to…

8. 1. Webinars suck 2. This is a workshop 3. Feedback for you 4. 10-sec delay The Platform

9. Justin@CustomerDevLabs.com Feedback for me

10. The Platform Let’s Explore

11. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda

12. WHO AM I?

13. My Background 18 months

14. Discovered Lean Startup

15. ThingsWeStart

16. Success

18. Startup Accelerators

19. Curriculum Mentor & Speaker

20. FOCUS Framework

21. ?’s

23. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen

25. You get to define it. Good Market?

26. …to achieve your goals. Your startup is a vehicle

28. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox

29. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team

30. Declaring Victory

32. “Satisfying a market that satisfies you." Product-Market Fit

33. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team

34. Takeaway What’s your Victory?

35. ?’s

37. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?

38. 5 2 1 3 3 1 4 4 2 5 Assumptions 5 Experiments

39. 1 Principle 5 Assumptions

40. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TO problems

45. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TO problems

46. 1 Principle 5 Assumptions

47. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit

48. Product-Market Fit 5 Experiments to

49. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase

50. FOCUS Framework

51. 5 2 1 3 3 1 4 4 2 FOCUS Framework 1. Concrete steps 1 2 3 4 56 … 2. Orders the steps 3. Instructions & tools for each step

52. FOCUS Framework

54. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?

55. bit.ly/startmark

56. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?

57. ?’s

59. Riskiet Assumption Who are your Early Adopters?

60. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory

61. Startup founders “Not sure how to apply Lean Startup” Victory Start

62. “Not sure how to apply Lean Startup” Goes to Lean Startup Machine Pays for online courses Goes to Lean Startup Conf. Makes calls on Clarity Buy’s Ash’s Book Enrolls in Founder Institute Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group

63. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…

64. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group

65. Takeaways Where are your Early Adopters?

66. ?’s

67. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap

68. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox

69. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team

70. Declared Victory

71. 5 2 1 3 3 1 4 4 2 The 5 Experiments You Learned Your Experiment

72. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems

74. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap

75. #1 Takeaway

76. BONUS #1

77. FREE EMAIL COURSE

78. BONUS #2

79. FOCUS Framework 24 hours $20 OFF

80. Feedback

81. Startup Weekend Thank You

82. ?’s

83. FOCUS Framework 24 Hours $20 OFF

84. 5 EXPERIMENTS FOR PRODUCT MARKET FIT

5 experiments for product market fit w/ Startup weekend

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