2. Goal To build my online notoriety and credibility, gain international work experience and see the world. To graduate from the Humber PR certificate program and use my experience to launch my career.
3. Objectives Graduate from the Humber PR Certificate program Use my experience to gain employment as a PR practitioner Travel the world Gain online credibility
4. Situation Analysis Strengths/Opportunities Am able to realize when I need to improve B.CommHonours degree in Tourism Management Use my creativity as an outlet online Become more engaged through Twitter / LinkedIn / Facebook and blogging Weaknesses/Threats Unfamiliar with some emerging social media applications Sometimes find adapting to change challenging
5. My Brand in 15 words Strategic, Professional, Determined, Current, Innovative, Communicator, Empathetic, Caring, Driven, Vivacious, Honorable, Focused, Meticulous, Witty, Leader
6. Key Messages Knowledgeable Diplomatic Responsible Thrives under pressure Flexible Compassionate Eager to learn
7. Channels LinkedIn Twitter - @katie_m_thomas Facebook YouTube Gmail/Google Wave Ning Blog – www.muchadoaboutkatie.blogspot.com
8. Strategies Increase participation online using Twitter, LinkedIn and Ning Regularly contribute value added posts to my blog; continuing to build notoriety and credibility online. Take on or find new volunteer opportunities that will help me tobuild connections and further my career path, and explore my passions and interests Pursue international internship opportunities
9. Tactics Utilize RSS feeds to keep me in the loop Join IABC and CPRS to expand my networking opportunities Expand my LinkedIn connections to include industry professionals Ensure I am using Twitter effectively (i.etweet my blog updates, create and maintain a Twitter search routine) Seek out international internship opportunities by creating relationships with firms of interest
10. Critical Path Join IABC and CPRS (Feb. 2010) Increase online presence (March 2010) Take on Volunteer experiences (March 2010) Graduate from the Humber PR Certificate (Oct. 2010) Begin career in line with my personal goals (Nov./Dec. 2010)
