Gb tgi 2015 q3 additions
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Latest changes on the 2015 Q3 GB TGI data release
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Gb tgi 2015 q3 additions
- 1. TGI GB 2015 Q3 New additions in action
- 2. Lifestyle New Statements Men are judged on their appearance just as much as women “ ” “ ” Women are just as capable as men at being leaders It’s perfectly acceptable for men to be stay at home parents these days ” “ I prefer to eat vegetarian foods “ ” I try to eat healthily but not at the expense of what I enjoy “ ” Source: GB TGI 2015 Q3
- 3. I feel lost without my mobile phone ”“ Lifestyle New Statements Gender Split 57% (111) 44% (89) Adults aged 15-24 are 47% more likely to feel lost without their phones. East Midlands 8% (102) Yorkshire/Humberside 9% (100) North West 11% (104) West Midlands 9% (100) Scotland 7% (80) Wales 4% (89) Greater London 16% (119) South West 8% (91) North 4% (85) Base: All Adults Source: GB TGI 2015 Q3
- 4. Consumer Electronics Consoles, Accessories & Games Where Purchased Men aged 15-21 are 147% more likely to purchase from Cex Men are 57% more likely to purchase from PN, while women are 55% less likely to do so Single adults aged 18-24 are 75% more likely to purchase from Xbox Live Married adults are 7% less likely to purchase from Nintendo eShop Games bought in last 12 months and which Pre-Ordered Base: All Adults Source: GB TGI 2015 Q3
- 5. E-Cigarettes New Brands added Base: Adults 18+ Adults aged 18+ with a university degree are 99% more likely to smoke Motives E-Cigarettes, but only 15% more likely to smoke Benson & Hedges cigarettes. Source: GB TGI 2015 Q3
- 6. Outdoor Media Outdoor Advertising – Seen in the past week Advertising on roof of a taxi with digital screen Advertising outside convenience shop/stores Advertising in cinema foyer Source: GB TGI 2015 Q3
- 7. Motoring Car Ownership – New Brands BMW 7 SERIES DARCIA KIA PICANTO NISSAN LEAF SEAT IBIZA SEAT LEON SUZUKI SWIFT SUZUKI VITARA New car registration year Mar’15 – Feb’16 Source: GB TGI 2015 Q3
- 8. Motoring New Car Features/Accessories Car Speakers GPS Bluetooth Air Conditioning Leather Upholstery Speed camera detector Rear view camera Cruise control Parking sensor Park assist Windscreen wipers Heated seats Wifi adapter Alloy Wheels In car DVD MP3 Stereo Car Radio Source: GB TGI 2015 Q3
- 9. Television EE TV Companies or Services Which Recording Devices Have RECORDED TV AND VIDEO ON DEMAND TELEVISION VIEWING Video on Demand – Services used Base: All Adults Source: GB TGI 2015 Q3
- 10. Children’s Toys and Games Types of toys bought in the last 3 months/12 months Electronic Learning Board Games Puzzles Train sets Remote control toys Cars racing car sets Grandparents are 19% more likely to buy their grandchildren Puzzles, however they are 14% less likely to buy them an Electronic Learning game. Parents With 2 children age 4 and above Social Grade B 92% more likely to buy Remote Control Toys Base: All Adults Source: GB TGI 2015 Q3
- 11. Children’s Toys and Games Brands bought in last 3 months/12 months
- 12. Using Your Mobile Phone Abroad Used For Making Calls Sending Text Messages Reading E-mails Sending Emails 49% of women use their mobile phones abroad for Social Media User #socialmedia User Men are 18% more likely to send emails abroad while women are 17% less likely to. 307,000 of adults aged 15-24 send text messages while abroad. Base: All Adults Source: GB TGI 2015 Q3 Other Internet Browsing Social Networking* * Q3 Addition
- 13. Shopping and Retail Self Storage Company Used
- 14. Shopping and Retail Self Storage Less than a month 1 – 5 months 6-12 months Over 12 months Used in last 12 months Source: GB TGI 2015 Q3 How long used:
- 15. Shopping and Retail Shopping for food, drink and household products Grocers shopped at: Source: GB TGI 2015 Q3
- 16. Shopping and Retail Retailer Loyalty Cards Source: GB TGI 2015 Q3
- 17. Health and Pharmaceutical products New Brands added Muscular & Joint Pain Remedies Sore Throat Remedies Remedies for Insomnia, Stress & Anxiety Vitamins & Other Supplements Foot Care Creams Antiseptics & Ointments Source: GB TGI 2015 Q3
- 18. CONTACT Kantar Media TGI Ealing Gateway 26-30 Uxbridge Rd London W5 2AU @KantarMediaTGIW: tgi.kantarmedia.com/uk E: tgihotline@kantarmedia.com