2. Internet and Communications
Internet – ‘How do you access internet’
Males aged 11-14 are
79% more likely to
access the internet at
home, through a games
console.
Compared to Females 15-19
who are 11% less likely.
Females aged 15-19
are 90% more likely to
access the internet
elsewhere, through a
mobile phone.
Compared to Males 11-14 who
are 16% less likely.
Either at Home, Or
Elsewhere:
Through a Comes Console
Through an Internet
enabled TV
Through a Mobile Phone
Through a Desktop/Laptop
Computer
Through a Tablet
Computer
Base – 11-19
5. Internet and Communications
Internet – ‘Do you use the internet on a Mobile Phone
or Tablet Computer?” – New for 7-10’s
723,000 males aged
7-10 use the internet on
a Tablet Computer
(23%)
43% play online games
on a Tablet Computer
327,000 females aged
7-10 use the internet on
a Mobile Phone (24%)
10% watch Online
Videos on a Mobile
Phone
Either on a Mobile or
Tablet Computer:
Communication/
Networking
- Chat/Instant messenger
- Visiting Social Networking Sites
- Making internet voice calls
- Uploading/Sharing files
Online Media
- Watching TV
- Watching online videos
- Listening to the Radio
- Listening to Music
- Reading Newspapers/Magazines/
Comics
Playing Online Games
Base – 7-10
6. Internet and Communications
Apps for Mobile Phones and Tablet Computers
– New Apps Added
Base – 7-19
8% of 15-19 year olds
use Pinterest
29% of 11-14 year olds
use Snapchat
15-19 year olds are 25%
more likely to use Spotify
19% of 7-10 year olds
have downloaded
Talking Tom
7. Television
Television viewing – New options added to “Which of these
do you do whilst watching TV”
Base – 11-19
Participate in a TV Programme Vote
Read comments about the Programmes you are
watching on Social Networking Sites
8. Television
Video on Demand – New Service Added
Base – 7-19, Use Video on Demand - Yes
335,000 males aged 7-19 use
Amazon Prime
281,000 females aged 7-19
use Amazon Prime
7-10 are 35% less likely to use
Amazon Prime
15-19 year olds are 12% more
likely to use Amazon Prime
(12%)
11-14 year olds are 16% more
likely to use Amazon Prime
(13%)
9. Leisure
Coffee Shops – New Options for “Do you ever go to
Coffee Shops or Sandwich Bars?”
Base – 11-19
4,318,000 11-19 year old visit
Coffee Shops and Sandwich
Bars
Of which, 1,821,000 have
visited to eat
And 2,545,000 have visited to
drink
10. Toiletries and Cosmetics
– New Types Added
Base – 7-19
Added: Shampoo and
Conditioner – for Frizzy Hair
Added: Sun Tanning and Sun
Products - Spray