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Consolidated questions (Chapters 10-18)
1. TOP 9 Learning Questions for CHAPTERS 10-18 (GROUP 2) KATHLEEN ANNE MAMARADLO January 5, 2012 http://kathleenmamaradlo.blogspot.com
2. Mary Josette Enriquez Chapter 10: Crafting the brand position http://kathleenmamaradlo.blogspot.com
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6. Oamar Gianan Chapter 11: Dealing with Competition http://kathleenmamaradlo.blogspot.com
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8. Variables in analyzing competition http://kathleenmamaradlo.blogspot.com Share of market Share of mind Share of heart The competitor’s share of the target market The percentage of customers who named the competitor in responding to the statement: “Name the first company that comes to mind in this industry” The percentage of customers who named the competitor in responding to the statement: “Name the company from which you would prefer to buy the product”
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10. Alexander Go Chapter 12: Setting Product Strategy http://kathleenmamaradlo.blogspot.com
15. Carlos Gonzaga Chapter 13: Designing and Managing Services http://kathleenmamaradlo.blogspot.com
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21. Three Types of Marketing in Service Industries External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. http://kathleenmamaradlo.blogspot.com
22. Three Types of Marketing in Service Industries Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (Was the surgery successful?), but also by its functional quality (Did the surgeon show concern and inspire confidence?). http://kathleenmamaradlo.blogspot.com
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24. Kathleen Mamaradlo Chapter 17: Designing and Managing Integrated Marketing Communication http://kathleenmamaradlo.blogspot.com
27. IMC builds brands http://kathleenmamaradlo.blogspot.com Brand Barriers refer to the obstacles encountered by a brand in entering the market
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30. Elements of the Communication Process http://kathleenmamaradlo.blogspot.com
31. Elements of the Communication Process It’s important to begin with a clear target audience as this will be the basis of the content of the message, how it will be delivered as well as when and where it should be said. http://kathleenmamaradlo.blogspot.com
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33. Ching Marcial Chapter 18: Managing Mass Communications http://kathleenmamaradlo.blogspot.com
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35. Concept MISSION MONEY MEDIA MEASUREMENT The 5M’s of Advertising MESSAGE http://kathleenmamaradlo.blogspot.com
36. Concept Explanation MISSION MONEY MEDIA MEASUREMENT The 5M’s of Advertising MESSAGE http://kathleenmamaradlo.blogspot.com
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39. Concept The “BIG Idea” in Advertising A compelling idea that will bring the advertising message strategy to life http://kathleenmamaradlo.blogspot.com
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42. TOP 9 Learning Questions for CHAPTERS 10-18 (GROUP 2) KATHLEEN ANNE MAMARADLO January 5, 2012 http://kathleenmamaradlo.blogspot.com