Introduction to persuasion and theory of the case

Introduction to Persuasion Developing a Theory of the Case © Prof. Mathis Rutledge

Persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First thing ,[object Object],[object Object]

Switching from Objective to Persuasive ,[object Object],[object Object],[object Object]

Find the Factors ,[object Object],[object Object],[object Object]

Confront the hard issues ,[object Object],[object Object],[object Object],[object Object]

Theory of the Case ,[object Object],[object Object],[object Object],[object Object]

Legal Theory – 2 parts ,[object Object],[object Object]

Generally 2 types of arguments ,[object Object],[object Object],[object Object]

Developing a Theory ,[object Object],[object Object],[object Object],[object Object]

Lawyer like a salesman ,[object Object],[object Object]

How to Develop a Theory ,[object Object],[object Object],[object Object]

How to Develop a Theory ,[object Object],[object Object]

Using the Theory ,[object Object],[object Object],[object Object]

Major Tool of Persuasion - words ,[object Object],[object Object],[object Object]

Word choice ,[object Object],[object Object],[object Object]

Word Choice ,[object Object],[object Object],[object Object]

Word Choice ,[object Object],[object Object]

Subtlety is important ,[object Object],[object Object]

Use Facts Persuasively ,[object Object],[object Object],[object Object],[object Object]

Persuading with the Facts ,[object Object],[object Object],[object Object]

Effective Persuasion Means Knowing Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles of Persuasion ,[object Object],[object Object],[object Object]

Ethics ,[object Object],[object Object]

Ethics – You Owe ,[object Object],[object Object],[object Object]

Emotion ,[object Object],[object Object],[object Object]

Reason ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Be A Storyteller ,[object Object]

Becoming a good storyteller ,[object Object],[object Object]

The Elements of a Story ,[object Object],[object Object],[object Object]

Ethics of a good storyteller ,[object Object],[object Object]

Conflicting Narratives in Walker ,[object Object],[object Object]

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