1. What is social media?
 Social media is the collection of web-based
technologies that are used to facilitate social
interaction on the internet.

3. Social Media Myths
 Everyone is doing it.
 Everyone is on (insert social media), so why aren’t
you?
 Social Media is great for broadcasting!
 Social Media can’t be measured and has no ROI
 Social Media will make other marketing channels
obsolete

4. Social Media as part of Integrated Marketing

5. Social media is a new kind of marketing

6. What are the building blocks of
digital marketing?
How Search Works
A = Keywords
(Because algorithms need them)

7. Using Google Search Options

8. Search plus Your World