Rutabaga Sweets is a presentation created in my college economics class. The perimeters of the project were to create a fictitious small business in a predetermined city which in our case was Washington DC and present the intricacies of the business and coinciding plan.

1. Rutabaga Sweets
Pa rt I: In troduc ti on

2. Bakers 1/2 Dozenare...
who we
Kevin Akin
D. Aaron Bucy
Magen Denham
Nate DeParis
Taylor LaVere

3. The Business
Rutabaga Sweets is a dessert bar and bakery located in
Washington, DC. Rutabaga has an old fashioned feel with a new
concept with custom made desserts.

4. Rutabaga Sweets
Pa rt II : M a rk et De sc ri p ti on

5. Primary Industries
Food Service Industry
Niche Market- High End Desert Bar

6. Bakeries have been around since the middle ages,
housewives would bring dough to the baker and they
would bake it
History of the Market

7. Top Competitors
The Cheesecake factory
Starbucks

8. POSITIVE: The atmosphere fits nicely with the
target demographic
NEGATIVE: The latest health polls
Externalities

9. Competition Structure
Oligopoly

10. Rutabaga Sweets
Pa rt II I: Fact ors Aff ec ti ng De m a n d

11. luxury not a necessity
Customer’s Income

12. Prices of Related Goods
The Cheesecake Factory: $7.00 per slice cheesecake
Starbucks: $6.00

13. Tastes Within the Market
During times of people becoming more health
conscious

14. The expectation is that the economy is growing and
people are feeling more comfortable spending money
on luxury items.
Change in Expectations

15. Change in Number of
Buyers
The consistency of the DC Professional,
as well as fluctuation year round from
the tourism market

16. Elasticity
Price would only mildly effect business because
average income of the DC area professionals is
consistently higher than the average income.

17. Rutabaga Sweets
Pa rt II I: Fact ors Aff ec ti ng S uppl y

18. We could expect fluctuating
prices for the ingredients to
make the desert.
Input Prices

19. Technology
More energy efficient baking
equipment

20. We are expecting a
consistently growing market
due to our location
Business Expectations

21. Number of Sellers
Our products and recipes are
exclusive, so you never have to
worry about a lack of quality

22. Rutabaga Sweets
Th a n k You