"Tika Lagado" is an Idea to Improve Immunization. This won me Award for ‘I for Immunization’ Citizens Campaign 2012, an initiative of Sanofi Pasteur and Pantaloons Femina Miss India 2012. Images used in this presentation are taken from Internet. Credits are due to unknown Photographers.

1. Tika
Lagado

2. In India, ‘Kala tika’ is known across the socio
economic spectrum and cuts across religions for
‘Nazar na lage’
Every mother in India knows this....
‘Tika’ is another word for vaccination known
across.
Using ‘Kala Tika’ as a theme resonates across
Mothers in India to improve vaccination.
‘Kala Tika’ may be a superstition but, it is harmless

5. Times of India
2 nd October 2012