This document provides information about sponsorship opportunities for the Dallas Athletic Rugby Club (DARC) in 2011. It discusses the growth of rugby in the US and provides statistics on participation. It summarizes DARC's achievements from 2010-2011, including top national placements. Three sponsorship packages are outlined - the Knight Package (highest level), Dallas Package (middle level), and Supporters Package (entry level). The demographics of rugby players and supporters are shared to demonstrate why sponsorship would be beneficial by targeting that audience. The bottom line emphasizes this is a chance to sponsor rugby at a regional level in an emerging US market.
2. the future of rugby
"Participation in and viewership of rugby has been growing at
an accelerating rate in the U.S. in recent years.”
- Nigel Melville, CEO of USA Rugby
the stats
Nearly 250,000 people in North America play
Rugby.
85,000 people in the U.S. are registered
players with USA Rugby
Youth Rugby has increased 25% over the last
three years.
Rugby is the fastest growing collegiate sport
for both men and women.
The Rugby World Cup is the 3rd largest
sporting event in the world
3. the club
Established 1999, DARC was formed as a merger of two clubs,
Dallas Our Gang and the Dallas Blues. DARC competes in the
Texas Rugby Union, Division 2, and has built a winning tradition
in recent years, culminating in appearances on the national
arena in the last two years, reaching 4th place in the USA in
2011
Achievements:
4th Place in the Nation, Division 3, 2011
Top 12 in Nation, Division 3, 2010
2nd Place in the Western Regional Championships, 2011, 2010
2nd Place in the Texas Rugby Union, Division 3, 2011
2010
3rd Place in the Texas Rugby Union, Division 3, 2010
Undefeated regular season with maximum points, 2010-2011
The only team from Texas to participate in the Championship
Playoffs in 2011
4. the club
One of DARC’s best achievements has been the rise of
Takudzwa Ngwenya who went from DARC to the USA Eagles
national team, scored the “Try of the Cup” in the 2007
World Rugby Cup and is now a professional player for
BIarritz- Olympique Pays Basque, perrenially among the top
teams in European rugby.
6. why sponsor
Demographics of Men’s Club Rugby:
Education of rugby players and supporters
88% College Educated
why…
27% Two or More Degrees
7% Medical Professionals
19% Legal Professionals
22% Self-Employed
69% Professional Occupations
33% Military or Former Military
because it
43% Traveled Outside of U.S.
age range
is your
4% Rugby players age 18 - 24
38.6% Rugby players age 25 - 34
45.5% Rugby players age 35 - 49
audience
300 Rugby tournaments in U.S. annually
income range
67% Rugby players w/ annual income over $50,000
Impressions
KARL NEED YOU TO PUT THE AMOUNT OF PEOPLE WHO
ATTEND MATCHES X BY THE SEASON
8. the knight package
This package is the top level of sponsorship with the highest
amount of exposure
Website title sponsor (DARC-RUGBY.COM)
Jersey Sponsorship
On filed signage opportunities
Team T-Shirts (BACK OF SHIRT)
Supports T-Shirts
PACKAGE COST: $XXXX
10. the dallas package
This package is the middle level of sponsorship
Website secondary sponsor (DARC-RUGBY.COM)
On filed signage opportunities
Team T-Shirts
Supports T-Shirts
PACKAGE COST: $XXXX
14. What’s the
bottom line
You have the unique opportunity to support a sport that top
brands around the world sponsor (such as Heinken, Land
Rover, MBNA, Emirates Airlines, Nike, Adidas , Panasonic )
at a grass roots and regional level in the emerging US
market.
With DARC you have the added vaiue of the opportunity to
gain national exposure as the season moves on to a national
level.
As a 501c3 organization any sponsorship opportunities is
tax deductable
