The document discusses the filmmaker's choice to use the font "Arial Rounded MT Bold" for the title of their short film (mis)match.com. The filmmaker chose this plain and simple font to reflect the film's straightforward story about a normal woman struggling with love and dating, which has no surprises or happy endings. Additionally, the font resembles those commonly used online to convey the film's themes through a connection to internet usage.
4. Why I chose this font… The main reason I chose the font, ‘Arial Rounded MT Bold’ is because it is very plain and simple- it is not particularly elegant or extravagant and this is what my short film is like. (mis)match.com is a short film about a normal, everyday women struggling to find love; there is no crazy twists or happy endings in the story and I wanted the font I used to reflect this air or simplicity and in some ways, disappointment. The font is also typical of Internet usage as it is very simple and easy to read. Again, I wanted this connection to be highlighted in the font as well. (mis)match.com
