Improve your presentations with this simple tool: creating a mood board will help you develop a great narrative.

1. Boost your presentations
with a mood bard
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2. A mood bard?
• A mood board is a matter of ‘mood’. So no two mood boards will be
alike.
• A moodboard is inspired by and is the inspiration of a team, in a
particular moment, on a specific topic ~ a project, a product, a client,
a market?
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3. Here is a mood board.
Topic:
Skin anti-aging / anti-fatigue.
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4. Why Would You Need A Mood Board If You
Are Not A Creative Agency Person?
a. It provides a wide colorful vision, that you
want to share on a topic, to indicate the
direction that you want to suggest.
b. It is a base to create a simple and visual
slideshow.
c. It allows you to pitch your vision in a
story-board mode.
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5. Slideshow On Skin Anti-aging/Anti-fatigue
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6. Pitch 👤ng Your Vision
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7. 123 Of Success With Mood B 💎ards
❶ On your topic, take a long time to:
• Cut out images, pictures, drawings,
texts, WORDS in magazines, and why
not, to take small objects around you.
• Open up your mind, let your gaze
wander, listen to your inner voice.
• It is all about your inspiration, on the
topic, gone free.
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8. 123 Of Success With Mood B 💎ards
❷ More time spent to:
• Tighten and narrow your creative work; Switch to 'selection ‘mode.
• Group the parts/pieces to give a general meaning > a global purpose
> at a glance.
• Organize these 'packets' according to a seamless flow, in order to
convey the ambiance, the emotions, the feelings you want to share.
• You can complete it with additional items.
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9. 123 Of Success With Mood B 💎ards
❸ Use the last minutes to:
• At the he❤rt of a large cardboard,
write the topic of your mood
board.
• Glue or tape the pieces on the
board.
• Use a Marker to complete with
words, circles or signs.
• Be proud of yourself, you are
ready to present your work.
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10. My Tip? A Mood Board Is A Story Teller
• A mood board is only the
beginning; it is a mock-up for
your scenario, with its style and
visuals.
• You can turn it into a slideshow
or pitch it.
• Either way, use it to get people
‘on board’.
• Pre-sell your ideas and get 'buy-
in' from decision-makers ~
Suggestion: ask them to
participate in the design of the
mood board.
They’ll love your ideas because it
was also their idea.
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11. Share your Ideal
Sell your Ideas
!
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12. Merci pour votre
participation.
Laurent BOBY
Cegos France
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