Contenu connexe
Similaire à SLADE 2013 pre-Congress 10-09-2012 (20)
SLADE 2013 pre-Congress 10-09-2012
- 1. How
to
Innovate
with
Business
Model
Design
Luis
D.
Duval,
Ph.D.,
MBA
SLADE
2013
pre-‐Congress
October
9,
2012
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2012
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- 2. Why
there
is
so
much
interest
in
business
model
innova;on?
•
Increasing
speed
of
everything
-‐
product
life-‐cycles
and
design
cycles
are
geKng
shorter
•
Inter-‐industry
compeMMon
-‐
compeMMon
is
coming
from
unexpected
places
•
DisrupMon
-‐
from
business
models
that
offer
bePer
customer
experiences
instead
of
simple
products
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2012
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- 3. Why
is
important?
Ma>hew
S.
Olson
and
Derek
van
Bever
STALL
POINTS,
Yale
University
Press
“Once
a
company
runs
up
against
a
major
stall
in
its
growth,
it
has
less
than
a
10%
chance
of
ever
fully
recover”
•
Sooner
or
later,
all
businesses,
even
the
most
successful,
run
out
of
room
to
growth
•
Business
are
compelled
to
reinvent
themselves
periodically
•
The
ability
to
pull
off
this
difficult
test
separates
high
performers
from
those
whose
Mme
at
the
top
is
all
to
brief
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2012
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- 5. aligned
with
company
goals
The
choices
made
while
designing
a
business
model
should
deliver
consequences
that
enable
an
organizaMon
to
achieve
its
goals
self-‐reinforcing
The
choices
that
execuMves
make
while
creaMng
a
business
model
should
complement
one
another;
there
most
be
internal
consistency
robust
A
good
business
model
should
be
able
to
sustain
its
effecMveness
over
Mme
by
fending
off
threads
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2012
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Tradi;onal
business
model
System
of
interconnected
and
interdependent
acMviMes
that
determines
the
way
the
company
“does
business”
with
its
customers,
partners
and
vendors
- 6. Business
model
innova;on
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2012
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An
innova1ve
business
model
can
either
create
a
new
market
or
allow
a
company
to
create
and
exploit
new
opportuni6es
in
exisMng
markets
- 7. Examples
of
business
model
innova;on
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2012
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credit
card
reader
iPhone,
iPad
Create
a
new
market?
New
opportuniMes?
- 8. 10/2001
iPod/iTunes
01/2007
iPhone
01/2010
iPad
Source:
finance.yahoo.com
Apple
founded
in
1976
–
S.
Jobs
returned
1997
HTC
founded
in
1997
In
summary:
Product
innovaMon
without
business
model
innovaMon
may
not
always
provide
enough
compeMMve
advantage
1997
Apple/HTC
race
starts
1996
HTC
branded
smart
phone
MS-‐powered
mobile
phones
for
Palm,
HP,
T-‐Mobile
How
it
works?
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2012
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- 9. •
By
adding
new
acMviMes
–
new
acMvity
system
“content”
–
refers
to
the
selec6on
of
ac6vi6es
to
be
performed
•
By
linking
acMviMes
in
novel
ways
–
new
acMvity
system
“structure”
–
describes
how
the
acMviMes
are
linked
and
in
what
sequence
•
By
changing
one
or
more
parMes
that
perform
any
of
the
acMviMes
–
new
acMvity
system
“governance”
–
refers
to
who
performs
the
acMviMes
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2012
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how
to
innovate
in
business
model
design
- 10. ©
2012
DCG.
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Rights
Reserved
how
to
innovate
in
business
model
design
Change
one
or
more
of
these
elements
enough
and
you
have
changed
the
model
value
crea;on
value
crea;on
- 11. •
It’s
not
enough
to
make
a
difference
on
product
quality
or
delivery
readiness
or
producMon
scale.
It’s
important
to
innovate
in
areas
where
your
compe66on
does
not
act.
•
It’s
far
broader
in
scope
than
product
or
technological
innovaMon
In
short:
– is
about
new
value,
not
new
things
– is
systema1c
– it
comes
in
many
flavors
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2012
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Business
model
innova;on
experience
Low-‐cost
simplicity
disMncMve
- 12. ©
2012
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A
framework
for
growth
Forward
looking
companies
are
figuring
out
ways
to
leverage
convenMonal
business
models
to
create
innovaMve
business
model
InnovaMve
Business
Models
Strategy
TacMcs
- 13. Business
models
vs.
Strategy
vs.
Tac;cs
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2012
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Business
Models
–
Are
the
logic
of
the
company
Strategy
–
Is
the
plan
to
create
a
unique
and
valuable
posiMon
involving
a
disMncMve
set
of
acMviMes
Tac6cs
–
Residual
choices
open
to
a
company
by
virtual
of
the
business
model
that
it
employs
Developing
strategies,
tac1cs
and
innova1ve
business
models
has
never
been
easy.
That
is
the
essence
compe11veness!
- 14.
Follow:
@ldduval11
Connect:
www.linkedin.com/in/ldduval
Contact:
+1
916.844.4190
luis_duval@yahoo.com
Learn
more
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2012
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Rights
Reserved