Presentation to new MSc students at University of Southampton

1. Lisa’s Research
Lisa Harris
2nd October 2013

3. About me…
• 10 years in banking industry and MBA @ Oxford Brookes
makes me a “pracademic”
• PhD @ Brunel, investigating case studies of technological
change in banking industry
• Teaching @ Brunel and Director of MBA programme
• Teaching @ Soton and course leader of MSc Digital
Marketing
• Qualified tutor University of Liverpool e-MBA
• Student Digital Champions
• Associate Director of CITE and Digital Economy Research
Group

4. In a nutshell…
• I’m interested in the innovative applications of
technology on education, business and society
• In particular, I’m currently involved in projects
investigating:
– Digital literacy
– Social activism
– Social CRM
– Social learning
• But first, a bit of background…

5. “No more disruptive innovation, please”

6. How many of these existed 10 years
ago?
John

7. I like these quotes…
“…alternatively, you can ignore this advice, close the
blinds and gaze lovingly at your peer-reviewed papers.
All I would say is: remember Betamax.”
(Dan Stern in Times Higher , warning of the need for
innovation in universities)
“If you don’t like change, you’re going to like irrelevance
even less”
(General Eric Shineski, US Army Chief of Staff)
Eric Qualmann (video, 4 mins)

8. I aspire to “Open Scholarship”
(Anderson, 2009)
• Archive my own work in a public space (eg ePrints
repository, blog)
• Filter, curate and share content with others (via
blogs, social networks etc)
• Present at conferences where the work is freely
shared online
• Publish in open access journals
• Write open textbooks or lead open courses
• Act as change agents in traditional institutions

9. “Life-wide”and“life-long”learning
Contacts
Experts
Teachers
Classmates Friends
Family
Coworkers
Synchronous
Communication
Mobile
Texting
Video
Conferencing
Microbloging
Instant
Messaging
RSS
Wikis
Blogs
Subscriptions
readers
Podcasts
Social
Bookmarking
Social
Networks
Information
ManagementLibrary/
Texts
Open
CourseWare
Evaluating
Resources
Scholarly
Works
Locating
Experts
Wendy Drexler (2008)

10. What technologies are being discussed here?
• “The modern world overwhelms people with data and this is
confusing and harmful to the mind” (Conrad Gessner, 1565)
• “It will create forgetfulness in the learners' souls, because
they will not use their memories.“ (Socrates, 469-399BC)
• “It socially isolates readers and detracts from the spiritually
uplifting group practice of getting news from the pulpit”
(Malesherbes, 1787)
• “It might hurt radio, conversation, reading, and the patterns
of family living and result in the further vulgarisation of
American culture“ (Ellen Wartella, 1962)
• “It’s making us stupid” (Nicholas Carr, 2008)

11. The times they are a changing…
• Availability of free content (e.g. video of lectures) by global experts
• University reliance upon ‘Russell Group’ arrogance – but this is a
20th century brand.
• Expectation from students of flexible evening/weekend/online
learning options, as they seek to maintain job and family
commitments
• Accessibility and breadth of information online alters the traditional
role of the lecturer as gatekeeper to relevant knowledge
• Difficult economic conditions and higher fees adjust the risk/reward
calculation of attending university
• Student profile increasingly international and with a wide range of
ages and work experience

12. My collaborative projects
• Blog.soton.ac.uk
• Student Digital Champions
• Curriculum Innovation
• Social Media in Live Events Project (SMiLE)
– #SXSC2 and #SXSC3
– Web Science MOOC starts 11th Nov #Flwebsci
– #PortusMOOC

13. What does Google like?
• Social media interaction with web content is
the *biggest influence* on its search visibility:
1. Facebook shares
2. Facebook comments
3. Facebook likes
4. Tweets
http://www.socialmediastrategist.co.uk/blog/
1-news/175-social-media-seo

14. Blogs: pulling it all together
• Use the blog framework as a central point pulling in your other social
media content: Digital Economy Blog or to aggregate a series of blogs as
per Multidisciplinary Research
• Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud -
YouTube
• You can also embed other social media within individual blog posts
• Video is increasingly important, especially authentic user generated
content
• Provide sharing buttons so that your readers can share your content on
their own networks
• These activities provide a regular supply of googlejuice to the blog
• Start your own blog

15. Blog posts
• Our outputs from SMiLE have been published
on the LSE Impact Blog:
– http://blogs.lse.ac.uk/impactofsocialsciences/201
2/05/23/social-media-enrich-but-isolate/
– http://blogs.lse.ac.uk/impactofsocialsciences/201
2/06/25/smile-archive-visualise-tweets-
conference/
– And on Dave Chaffey’s Smart Insights Marketing
Blog

16. Student Digital Champions
• What do the digichamps do?
• Digital Literacies Conference video
• Conference Summary
• Facebook Group – here we post information
about upcoming events, relevant news and
work opportunities
• Blog – reviews of completed Digichamp work

17. Student Digital Champions:
Flo Broderick
• Met at SXSC2 last October
• Took Digital Marketing and CI modules, learned
interviewing skills and video editing
• Helped out in a big way at Digital Media Europe
• Masterminded student contribution to Digital
Literacies Conference
• Provided student perspective on our research into
online learning MOOCs
• Visited Italy to carry out MOOC filming in Portus
• Now in Madrid working for Telefonica Digital

19. MOOCs
• Showcase the university’s teaching/research
/student contributions to encourage
enrolments on campus courses and inspire
innovation there
• Sharing of participants’ intentions/experiences
via social media is integral to the package
• these interactions carry an authenticity that
traditional promotional materials lack.
• Mobile/tablet access to course is crucial

20. New CIP Modules:
linking research and teaching

22. Living and Working on the Web
This module focuses on the development of online identities and networks to
enhance employability in the digital age.
Specifically, it investigates how the digital world is influencing how we:
• collect, manage and evaluate online information – ideal preparation for
dissertations
• build an effective online identity for personal or career development
• create and curate content via blogging and video production
• interact with others for networking, team-building and project management
purposes
• deal with online privacy, safety and security issues
• participate remotely in live events
Working in small groups, students engaged in real time with a ‘real’ and
‘virtual’ audience at the University Digital Literacies Conference in May 2013.
For more information check out the module webpage and video and the
students’ feedback video

24. Where next?
• Conference paper presented Curriculum innovation:
living and working on the web. In Enhancement and
Innovation in Higher Education, Glasgow, June 2013
– Lessons of learning in online communities to be extended
to MOOCs
– Streamlining the assessment to retain interaction and
improve efficiency
– How to address the differing expectations of students who
have been socialised in very different ways of learning
– Addressing inequality of skills/attitudes by introducing the
themes of the module at the start of their degrees to
provide more continuity

25. Upcoming events
• Digital Literacy Workshops
• Creative DigiFest Featuring Dragon’s Den
#SXSC3 (19th Nov)
• MOOC-up (November – more info soon)

26. Thank you!
You are welcome to follow me on any of my social media
sites:
• www.lisaharrismarketing.com
• www.delicious.com/lisaharris1
• www.twitter.com/lisaharris
• www.linkedin.com/in/lisajaneharris
• www.slideshare.net/lisaharris
• www.netvibes.com/ljharris