2. Introduction
The PPT aims at :
● Examining the strategic position of Rio-Tinto
● Analysing internal & external environment of Rio-Tinto
● Determine risks/opportunities for Rio-Tinto
3. Overview of the Company
● Rio-Tinto was founded in 1873 and engages in selling
aluminum
● It is world’s number 2 iron ore company.
● It is global multiple resources company.
4.
5.
6. Internal analysis- Strengths
● High product diversification- developing new products
● Efficient strategies- coping with the competitive
environment
● Strong distribution network and dependable suppliers
● Efficient track record- firm has a good reputation in the
industry
● Engaging performance in new markets- develop
strategies for performing well
7. Internal analysis- Weaknesses
● Threat of new entrants- new firms can enter the industry
● Need of high research and development- conducting
extensive research
● Inefficient product demand forecasting resulting in low
sales
● Products do not have right positioning and USP
8.
9. External analysis
● Developing new environmental policies
● New market development
● Social media engagement which can help in targeting a
huge clientele
● Fluctuating laws can result in lawsuits for the firm
● Technological advancements can hamper the operations
of the firm
10.
11. Risks
● Technological development, need to update current
systems- high risk
● High competition in the industry- high risk
● Changing laws of the energy market- medium risk
12. Opportunities for Rio-Tinto
● Creating awareness among consumers
● New market development for gaining competitive
advantage
● Taking up sustainability issues
● Targeting new customers with social media engagement
13. Competitive Advantage
● Developing new markets and products
● Considering sustainability issues and creating awareness
among people
● Updating technology for smooth functioning
● Social media engagement
14. Future Sustainability
● Understanding environmental issues and making sure
that these do not hamper the environment
● Integrating healthy work culture in the firm for huge
productivity
● Targeting new markets and developing new products
15. Conclusion
It can be indicated that-
● Rio Tinto is one of the finest companies offering multiple
resources to the consumers.
● It has various strategic options; new market
development, social media engagement to excel
16. References
Harvey, B., & Nish, S. (2005). Rio Tinto and indigenous community agreement
making in Australia. Journal of Energy & Natural Resources Law, 23(4), 499-510.
McCullough, C. D., & Lund, M. A. (2006). Opportunities for sustainable mining
pit lakes in Australia. Mine Water and the Environment, 25(4), 220-226.
Riotinto., (2019). About. https://www.riotinto.com/en. Accessed on 8/4/2020.
