1. Consumers’ E-pinion
October 14, 2011

2. About the Survey
Epinion survey was designed with an aim to provide our clients a fresh update about our
consumers outlook, values and lifestyle
The survey was launched on Oct 12th 2011 utilizing our existing online panel
• Respondents were randomly selected from our ongoing recruited online panel (invitation was sent out
together with individual link for survey participation, one respondent only receives one invitation to participate)
• Strict quality control system to ensure each respondent can only participate once
• Winner is awarded to only ONE randomly selected respondent to avoid cheating and bias from
experienced respondents
• Sample achieved: n=1,586 completed within 24 hours
• Average length of the survey: 10 minutes 13 seconds
For more information please contact:
Tran Lien Phuong – Research Director
M: [+84] 0903 919 340 E: Tran.Lien.Phuong@epinion.vn

3. Some findings
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4. Talking about
technology, what
brands are popular?
What brand are
aspirational?
4

5. 94% 17% 87% 2% 84% 3%
91% 14% 87% 6% 82% 1%
90% 41% 91% 7% 86% 2%
Q: Talking about technology, what brands are you aware of? [multiple answers], base: total respondents, n=1,586
Q: and what brand do you like the most? [single answer], base: total respondents, n=1,586 5
Breakdown by different demo target groups also available upon request.

6. If having a chance to meet
someone famous, who
would the Vietnamese like
to meet?
6

7. Most like to meet person
4 4 4 5 6
Don’t Want
To meet
any
5 6 6 8 15
Q: if having a chance to meet someone famous, local or foreigner, who would you like to meet the most? [single answer], base: total respondents, n=1,586
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Breakdown by different demo target groups also available upon request

8. If having
US$3,000, what do you
think Vietnamese would
do?
8

9. With additional US$3,000, I would…
Put in saving account 41
Purchase house/property (with other
sources) 17
Traveling 26
Invest on something 44
Purchase motorbike 20
Pay tuition fee 36
Purchase household appliances 19
Renovate/build house 11
Purchase car (with other sources) 4
Q: If you have an additional US$3000 (~60mil VND), what would you do? [multiple answers], base: : total respondents, n=1,586 9
Breakdown by different demo target groups also available upon request

10. What is the suitable age to
get married for
Vietnamese female?
And male?
10

11. Suitable Age for Getting Married
AGE
1% 18 - 21 1%
5% 22 - 25 12%
50% 26 - 29 63%
44% Over 30 25%
Q: what age is suitable to get married for male? And female? [single answer], base: total respondents, n=1,586 11
Breakdown by different demo target groups also available upon request

12. What will the
Vietnamese do for the
coming Christmas?
12

13. 2011 Christmas Plan
Hold party at home with family and 28
relatives
Participate in company events 24
Cruising around the city 44
Hold party at home with friends 31
Have no plans 9
Travel with friends 24
Q: What are you planning to do for this coming 2011 Christmas? [multiple answers], base: total respondents, n=1,586
Breakdown by different demo target groups also available upon request

14. What do Vietnamese think
about Vietnam’s economic
outlook?
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15. View on current economy
Very Somewhat Somewhat Very
Not sure
Negative Negative Positive Positive
6 42 30 22 1
Q: Which of the following best describes your view on Vietnam’s current economy? 1-5 scale with 1=very negative and 5=very positive [single
answer], base: total respondents, n=1,586 15
Breakdown by different demo target groups also available upon request

16. What is the impact of
negative economic
outlook?
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17. Watch out for behavior shift as a results of negative outlook
DINING IN RATHER THAN SPEND LESS ON ONLY BUY PRODUCTS WITH CONSIDER LESS EXPENSIVE
EATING OUT ENTERTAINMENT PROMOTIONS OR DISCOUNT HOME CARE PRODUCTS TO
SWITCH TO
59 74 45 26
MINIMIZE TRAVELLING FAR SWITCH TO PUBLIC RECONSIDER PURCHASING CONSIDER LESS EXPENSIVE
DISTANCE UNLESS REALLY TRANSPORTATIONS OR A NEW LAPTOP OR MOBILE PERSONAL CARE
NECESSARY SHARE BIKE WITH PHONE PRODUCTS TO SWITCH TO
COLLEAGUE
47 20 55 26
Q: Which of the following describe your behavior as an impact of current economy? [multiple answers], base: total respondents, n=1,586
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Breakdown by target specific also available upon request. (break down by gender, age, etc)

18. More about the survey
The following information are also available…
Automotive brands awareness, ownership and preference
Banking and financial services usage & activities
Leisure activities – what are Vietnamese doing on the weekend/free time?
Economic Outlook – current and future view
Favorite mags/newspapers/site
Online Behavior
 Online activities
 Online community, page
 Which online topics would engage your customers?
 The impact of viral marketing – what online community do when seeing something interests them?
 What are the online community reaction towards advertising, news?
 Surfing behavior – what time, how much time spent online?
Please contact us if you are interested in the above information.
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19. Some feedback from our
respondents

20. Rating Comment Date
các nhãn hiệu khảo sát về oto hay đồng hồ quá sa sỉ với người việt nam. khó lòng có 10.11.2011
mấy ai sở hữu. câu cuối không phù hợp,món ăn mỗi miền đều có cái ngon riêng vì thế 14:46
1 nên có câu cả ba miền cho nhanh gặp ngươi nổi tiếng thì nhiều người mong muốn gặp
các chính trị gia nhà kinh doanh nhà từ thiện hơn là các ca sĩ người mẫu chân dài nhưng
óc ngắn
bang khao sat mang tinh thuc te, phu hop voi nguoi Viet Nam, co thu nhap tu thap den 10.13.2011
cao. Nhung nhan hieu khao sat phai that gan gui voi moi tang lop trong cong dong. 16:45
1
Một số câu hỏi hỏi về nhãn hiệu mình thích như Gucci, LV... hoặc Sỹ Hoàng... Tại sao chỉ 10.13.2011
toàn những nhãn hiệu của cá nhà thiết kế gần như quá nổi tiếng mà hầu như những 7:24
người tiêu dùng thuộc trung lưu trở lên mới có thể mua được? Trong khi có những
2 nhãn hàng của Việt Nam như Ha gattini (giá tương đối ổn đối với sinh viên)... Tôi nghĩ
nên cải thiện lại và có thêm lựa chọn cho khách hàng. Cảm ơn.

21. Rating Comment Date
Hy vọng tôi trúng thưởng ... hjhj Khảo sát rất hay và thực tế ! 10.11.2011
4 16:33
mình nghỉ khảo sát như vậy là rất ổn rồi, nếu như quá nhiều thì sẽ gây nhàm chán, giao 10.11.2011
5 diện và tốc độ load trang đều rất tốt, chúc website của các bạn ngày càng thành công 16:52
Tôi rất hài lòng với bảng khảo sát này, nó có những câu hỏi dễ chịu, dễ lựa chọn so hơn 10.12.2011
cho tôi. Tôi từng tham gia hoạt động khảo sát ở *…+ và tôi thấy các bạn làm bảng khảo 19:11
5 sát tốt hơn bên *….+ về nội dung, và cách trang trí đơn giản nhưng ấn tượng. Hy vọng
các bạn phát huy sở trường. Chúc các bạn thành công!

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