Acxiom Overview
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A general overview of Acxiom Corporation Acxiom does four things: 1. We manage client data assets 2. We create data insights to drive our clients' revenues and realise their business objectives 3. We operationalise clients' data through effective marketing campaign execution 4. We advise organisations on how to use their data effectively and efficiently to maximise their revenues and profits and control thier costs
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Acxiom Overview
- 3. Public in 1983: Nasdaq (ACXM)
- 4. 6,300+ associates and 5,700+ clients worldwide
- 5. Global coverage: NA, EMEA, APAC
- 6. Annual turnover: $1.3 billion
- 7. Over 70% of total revenue is from clients under long-term contracts2
- 8. Our Services & Capabilities Consulting
- 9. Our Services & Capabilities
- 11. Host 400 of the 500 largest marketing databases in the world
- 12. 100 Billion customer records processed and 10 billion data records updated monthly
- 13. 5 Million URLs managed for search clients
- 14. Ranked 1 on AdAge’s list of US Top Agencies (April 2010)
- 15. Insight to behaviour on 1.2 billion email addresses – equivalent to nearly one-sixth of the world’s population12 of the top 15 credit card issuers 12 of the top 15 retail banking companies 12 of the top 14 automotive companies 8 of the top 10 retailers 7 of the top 10 telecom companies 8 of the top 10 property / casualty insurance providers 6 of the top 8 brokerage firms 3 of the top 5 media companies 3 of the top 5 pharmaceutical manufacturing companies 3 of the top 5 U.S. rankings of life / health insurance providers 2 of the top 3 cruise lines
- 16. Creating Seamless Customer Experiences 6
- 17. Email Mobile Web Personalisation LEGACY DATA (e.g. Purchase History, POS, etc) Online Media (Display) Social Media The Issue: Disjointed Customer Experiences: Multiple-channel Customer Management Today Marketing Manager Communication Channel CMO Customer
- 18. Product Marketing Service Sales Insight Common Challenges: organisational silos withdata held by function/business unit. Result: Disjointed customer experiences = lost revenue opportunities
- 19. Product Marketing Service Sales Insight The “glue” that links all these silos and creates seamless interaction is an organisation’s most valuable asset:It’s customers!
- 20. The “Virtuous Circle” of Customer Interaction 10 Source: McKinsey
- 21. Email/Mobile Modelling “Sandpit” Point of Sale Business rules Web Personalisation Online Media (Display) Reporting / Analytics Social Media SCV Data clean, merge & append The “Closed loop” The Goal: Seamless Customer Experiences:True Multi-channel Customer Management Content Distribution
- 22. Customer Recognition Superior proprietary recognition and matching capability: Abilitec® Links The foundation for all Single Customer View solutions Four-step process Clean the data Consistently recognise customers Enrich the data Data compliance 12
- 24. 14
- 25. Retail Consumer Dynamics Post-recession consumer Attitudes and opinions Actual behaviours Actionable insights Store performance Market basket analysis Next best actions 15
- 26. The global interactive marketing services company www.facebook.com/ACXIOMcorp www.twitter.com/ACXIOM www.linkedin.com/companies/ACXIOM www.youtube.com/user/ACXIOMCorporation www.delicious.com/ACXIOM 16
Notes de l'éditeur
- Exemplary solutions for Data Quality assurance and security Including details of any accreditations achieved