Line development project: Creation of second any line for Etro (Italian luxury for men’s and women’s wear), for women aged of 25 to 55, offering ethnic clothing with an original touch in good quality fabrics.
3. BENEFITS
FOR THE CONSUMER FOR THE BRAND
- Affordable prices
- Good quality product
- Wear designer apparel
- Brand recognition
- Consumer base
expansion
Maintain brand identity
4. ETRO STYLE
A distinctive style
Prestigious fabrics : silk, paisley…
Vibrant prints
Chic bohemian inspiration
5. WHY ETRO?
Strengths Weaknesses
A strong identity
A real know-how
Good financial results
A weak popularity
A restricted target