Accelerating Growth by moving to the cloud keynote - #TheFutureOfCloud
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Group Chief Financial Office, Alan Newman shows The Future Of Cloud event delegates how YouGov managed to reduce costs and improve revenue by successfully adopting the cloud
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Accelerating Growth by moving to the cloud keynote - #TheFutureOfCloud
- 1. Accelerating Growth by moving to the cloud YouGov 23rd November 2016 #TheFutureOfCloud
- 2. Accelerating Growth by moving to the cloud Adding Value Through Connected Data
- 3. YouGov is a global data and analytics group We have over 2,000 clients including: Our core offering of opinion data is derived from our highly participative panel of 5 million people worldwide 3
- 4. 5.0 MILLIONNUMBER OF PEOPLE WHO PARTICIPATE IN YOUGOV PANELS 24 MILLIONNUMBER OF SURVEYS COMPLETED IN FISCAL YEAR 2015/16 700NUMBER OF YOUGOV EMPLOYEES WORLDWIDE NUMBER OF COUNTRIES WHERE YOUGOV OPERATES 21 >2,000 NUMBER OF POLITICAL, CUTURAL, COMMERCIAL CLIENTS SERVED IN FY15/16 NUMBER OF YOUGOV PANELS WORLDWIDE 38 IN GLOBAL MARKET RESEARCH LEAGUE LABLES #20 2000 YOUGOV FOUNDED IN UK YOUGOV IS NAMED THE MOST QUOTED OPINION SOURCE IN THE UK #1
- 5. We now have 31 offices in 21 countries Australia China Denmark Finland France Germany Indonesia Malaysia Norway Sweden Thailand UAE UK USA (7 offices) Saudi Arabia Singapore Egypt Rumania Poland Hong KongIraq Since we first implemented NetSuite 4
- 6. Audience segmentation - Campaign planning - In-stream optimisation Full-Year Results to 31 July 2016 We deliver connected data to our clients through our complementary suite of data products and services 5
- 7. Fan Female 33 Years Old Earns £40,000 to £44,999 per year Lives in Oxford Jack 2 FM Owns an iPhone on EE A 360° View of ‘Polly’ Positive impression of… Heinz Cadbury Boots Dyson Walkers Brands Recently watched… Casualty Being Human Family Guy The Big Bang Theory TV Magazines ‘liked’… Company Full House Good House Beautiful OK! Most visited news sites… dailymail.co.uk theguardian.com telegraph.co.uk mirror.co.uk Websites Visits Vevo daily on YouTube during the day Visits eBay daily Top entertainment apps … YouTube Google Music BBC iPlayer SoundCloud Netflix Mobile Top journalists followed… @CaitlinMoran @gracedent @GilesCoren @DAaronovitch Twitter Describes self as… Easy-going Dependable Compassionate Funny Personality Ecommerce Products purchased on Amazon… DSLR camera Roman costume Grease on DVD Heavily exposed to HSBC online banners ‘Pins’ this to Pinterest Heavily used #24LAD hash tag on Twitter Searched online for ‘holidays to Greece and Turkey’ Long dwell time on Good House ‘Biscuit Week’ article Regularly shops at And orders an online shop every 3 weeks for a Saturday morning John Mayer a current favourite Favourite topics… Celebrities Fashion Weddings Addicted YouGov’s connected data gives a granular & holistic view of the consumer Searches Groupon and Wowcher for ‘spa break’ deals… Facebook 6
- 8. ONLINE REPORTING TOOL (HOSTED) EASILY EXPORTABLE DATA SYNDICATED SURVEYS YOUGOV PANELISTS YOUGOV DATABASE YouGov BrandIndex: Daily tracker of brand perception 7
- 9. 8
- 10. NetSuite has powered YouGov’s expansion 9
- 11. 0 10 20 30 40 50 60 70 80 90 100 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 Revenue£M Financial Years ending 31 July YouGov Revenue FY08 toFY16 Group Revenue Achieved with only 8 additional finance and admin. staff YouGov’s revenue has doubled since 2007/08 10
- 12. 12 YouGov first implemented NetSuite OneWorld in 2008 Started with finance and accounting in UK, Middle East and USA Rolled out to Germany and Nordic in 2010 Now used by all Group companies and offices CRM functionality initially used only for sales orders but all elements are now widely used by all client-facing staff We manage our entire sales and marketing process using NetSuite CRM NetSuite at YouGov
- 13. CRM functionality used widely across YouGov We are not using E-commerce functionality but plan to assess its potential Finance functionality in full use 13 NetSuite functionality in use by YouGov
- 14. AI’s Adaptive Planning used for reporting, budgeting and forecasting Email marketing, campaign management, lead nurturing/scoring etc Sales Commission module recently implemented 14 NetSuite’s own functionality is supplemented by specialist partner applications (Adaptive Insights and Marketo)
- 15. Trading Subsidiaries 22 Total Subsidiaries 64 Departments 118 Locations 61 Currencies 34 Full Users 741 Transactions Created in FY 2016 108,000 Suppliers 7,000 + Customers 12,000+ Sales Opportunities 8000+ Leads 40,000+ 15 Our NetSuite Vital Statistics
- 16. • Single instance and same version for all group companies and users • Technical environment and performance managed by the supplier • Accessible from anywhere via the web • Automatic upgrades, implemented simultaneously for all users • Easy and fast roll-out to new offices and locations • Speeds integration of acquired businesses 16 Benefits of NetSuite as a cloud-based system
- 17. • “One version of the truth” • Sales and financial information share an integrated data set • Synchronized CRM, sales and financial processes • Easy to add functionality that shares common data e.g. Budgeting and Planning; email marketing • Supports multiple currencies, languages and local accounting standards • Enables global product and client teams to share information easily • Supports shared service back office functions working across geographies 17 Benefits of NetSuite as a global ERP/CRM
Notes de l'éditeur
- Credibility YouGov is a global Market Research and Data business. We are different to most other research agencies, because we are a full stack organisation – we own the research process from start to finish. Almost all other research agencies use one of a handful of fieldwork (online sample) providers to collect their data. We don’t, we own our panel – its our biggest assets, at over 4m people worldwide and growing. The benefit of owning that panel means we also have very tight quality control, higher quality means better data, better data means better insight, better insight means better decisions made by our clients, therefore aiding their success. But that’s only half the story, owning the panel means we can connect data, creating linkages for clients that were never before possible. This is a theme that will run throughout this document and I’ll ex[p[and on later. There are also a couple of key numbers to pick out here. 4.2 million and 28 – the size of our panel and the number of offices we have worldwide. We deliver globally but think locally. 2000 – we started life in the new millennium as a tech company, and that is still very much in our DNA. Technology is at the heart of the business. No1 – we are the most quoted research agency in the UK – people and organisations sit up and take notice of our results.
- In January of this year, we went live with five new markets – The SE Asian markets of Singapore, Indonesia, Malaysia and Thailand, as well as Ireland. More recently, we launched in Australia, India, Egypt and Canada. You can see the category coverage in the four newest markets on the right hand side of the screen. Please note that we additional capacity in these four markets and we will expand coverage in the future. Please talk to your CS rep for specific brand coverage, pricing and the possibility to add your brand or sector if we don’t currently include it in the taxonomy.
- A picture is sometimes the easiest way to provide an overview of the service : First, all of our research begins with our community of panelists. Everyday, we engage thousands of consumers in a conversation about brands. We do this by administering a simple/elegant survey. This takes 8-10 minutes to complete, and a respondent can provide specific feedback on up to 30 brands in a category, as well as his/her views and behaviors within the category. That information is processed each night and stored in YouGov’s database, along with all of the historical information (survey answers and demographic and behavioral information) about that panelist. Each morning that data is made available via our hosted online reporting tool, which is available 24 hours a day. And all of the information is exportable into excel, so that you can perform additional analysis and/or integrate the BrandIndex data with other in-house and/or 3rd party data sets.