Web2.0 What works & doesn't work: the LSE Experience
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Presentation given by Matt Lingard (LSE CLT) & Judith Baines (LSE Careers Service) at Careers Information and Employer Liaison Conference, Warwick University, 14th July 2010. With many many thanks to Kezia Richmond (LSE Careers Service)
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Web2.0 What works & doesn't work: the LSE Experience
- 1. Web 2.0: The LSE Experience Matt Lingard & Judith Baines, London School of Economics
- 3. 90 - 9 - 1 ????????? http://www.useit.com/alertbox/participation_inequality.html
- 12. Facebook
- 13. Twitter
- 14. LinkedIn
- 15. Social Media - YouTube
- 21. Tips…
- 23. Next big thing?
- 25. Augmented Identity http:// www.youtube.com/watch?v =tb0pMeg1UN0
- 26. Links & contact http://delicious.com/mattlingard/ciel10 [email_address] [email_address]
Notes de l'éditeur
- J Do experiment, but beware your digital identity and footprint Identify your audience Identify the need: what do you hope to achieve? Choose the mode of communication that is simplest, most logical and most effective Reach your audience where they are most likely to be Cross-promotion is key; if you produce audio or video content put it YouTube, i-Tunes, Tweet about it and always link back to your central website Dedicate plenty of time and make realistic commitments to keeping sites fresh and relevant. Consider how to monitor and how you’ll deal with successes, feedback and improvements. Get the team on board, but don’t force them. Use students! Get the balance right between promotion and providing valuable information Respect boundaries; it is their space