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2. WHY BBC1?BBC1 is the first and still most popular channel created and owned by the British Broadcasting Corporation,
the owners of Radio Times. In the UK it commands a massive 21% of monthly TV watch time which make it
an excellent option of television channel to have the documentary presented on. As the BBC own and
maintain both BBC1 and the Radio Times, they already hold a connection through horizontal integration as
the BBC is able to advertise any and all of its programs via the magazine at little cost, as it is an internal
property of the company. The presence of these different types of media (television and print) allow the
BBC to use cross media convergence between these platforms to create synergy, promoting their sister
product (radio times to bbc1 and bbc1 to radio times) in a self sustaining loop. Radio times would advertise
our documentary, which would then have an advert about a BBC program which someone would either go
to the website or buy the radio times to look for information on the program.

3. RADIO TIMES’ & BBC1’S AUDIENCESTo begin with, the Radio Times’ main target audience is about 40+, as they would rather buy a print copy of
the TV listings, rather than knowing to or wanting to access them online through the BBC website.
Therefore, the main audience the printed media would attract is our secondary audience, as they are likely
to become interested in the topics the documentary concerns itself with. Alongside this BBC1’s audience,
while still not entirely our primary audience of 21 and under, could very well advertise to those audience
members who are watching programs on the channel with their parents, also perhaps creating interest
amongst family members and making them want to find out more about the documentary’s content.
Therefore, the main link between the two platforms would be the documentary itself, as both the primary
and secondary audience would be attracted to the documentary and potentially the other platform by the
advertisements shown.

4. FROM DOCUMENTARY TO PRINTAs the main focus of the documentary is on technology, I believe that the focus of most shots from the
documentary used in print should include this focus. One of the shots I would include is an over the
shoulder shot of a student logging in to the Wi-Fi on her phone, as it includes some evident mise-en-scene
and characters such as a piece of modern technology, the internet and a younger person of the primary
target audience’s age. Another shot that would create intrigue for both the primary and secondary
audiences would be the ground level shot of the climactic phone drop from about half way through the
documentary. This would peak the secondary, older audience’s interest in the documentary as it would give
them a representation of how durable the new technology is that they may own, think about owning or
may buy for their children or grandchildren. However, the drop shot’s portrayal of 2 phones, on old, one
new impacting the ground would excite our primary audience as, being they would likely enjoy to see
something smash and break on the ground.

5. REPRESENTATION OF THE REALAs we recently looked at an issue of the Radio Times, we found one page which has an appealing double
page spread with facts inside of pugs. We felt that we would like to adopt this idea as it is an interesting
way of adding in statistics and making them easily available outside of the main article so that audience
members who are skim reading pages can be pulled in. Statistics involving the two main focused
generations, as well as the public will likely be used as it will engage more people than if the statistics were
specifically aimed towards any one group people in the target audience. As the thought of documentaries
being a representation of the real and being mostly truthful is something that is appealing to the audience,
having statistics present will solidify this thought and make the both the primary and secondary audiences
want to find out the truth about a proposed generation gap.

6. IS IT ENOUGH?In my opinion, the combination of shots and statistics proposed are just enough to link the listing to the
documentary, as well as any other advertisements that would involve it. The name of the documentary,
alongside the shots would create a link between the name and visual elements of the documentary that if
seen on screen together would cause the audience member to recall seeing it in the Radio Times. The
statistics on the other hand would cause the audience member to think about the subject and would
further ingrain the topic of the documentary into the mind, so that if they were to see it they would know it
was the same product.

7. HONOURABLE MENTIONS
The most likely additional content to be passed to the listing is a mustard yellow colour, as this is the colour
our presenter wears throughout the documentary and would help the audience create a mental link between
her in the listing and the documentary itself. It would likely be used in a limited capacity so as not to
imbalance the normal house colours of red, white and blue use by the Radio Times. As well as this, theme
elements such as mise-en-scene in the form of phones, tablets and monitors will be used similarly to an
image of turtles is used in the dps mentioned earlier. This will be underneath the statistics as a replacement
for the usual circle or square used for a pug. This, like the colour will help link the user to the name, topic,
images and colours associated with the documentary and allow them to know it is linked to the same
product. A final item, although only a representation of a piece from a scene, could be a timeline similar to
the one below. This would come with some type of caption highlighting that the oldest is the phone used by
people 15 years ago and the newest is the one people use now, emphasising that people may be getting left
behind.
2002 2017
Mustard
Yellow