The Use of Ubiquitous Media in Politics

The Use of
Ubiquitous Media
in Politics
Matti Nelimarkka
Corporate Development Office, Office
of the CTO
Mindtrek 2008, Tampere

1 © 2008 Nokia Mindtrek_2008.ppt / 2008-10-07 / MN

Outline
• Examples of ubiquitous media in action
• But it’s also about communication
• Some views from the Internet world
• Mixing internet and mobile
• Discussion


History: ubiquitous media is here
already!
This weeks Tuesday was depressing Petri Salo had to
day for Finnish guards, which may reassure publicly on
have significant effects on the Tuesday that he isn’t
future of industry. Already notarious a racists. Yle’s tv-
company has now a reputation, as news had shown
21-old men posted YouTube-site video shoot previous
one minute long film shooted in night where Salo
Kontula mall with mobile phone. states his oppinions of
The film didn’t left room for Somalis to a ”voter”.
questions. Hannu Kuparinen, Suomen
tietotoimisto 11.3.2007
Tommi Nieminen, Helsingin Sanomat
19.11.2006 Author’s own translation

Author’s own translation


History: Applications and services

http://www.reuters.com/youwitness http://julkaisuun.fi/ http://edition.cnn.com/ireport/ http://news.bbc.co.uk/2/hi/talking_point/default.stm


History: SMS and communication tool
EC had been asked by an SMS SMS-activism is catching on, and public
software developer, MDM I&C Co. opinion is generated at the push of a few
whether sending SMS text buttons. But how effective is it?
messages urging Thais to vote for A revolution can now be set off from the
particular political parties were palm of our hands. SMS activists are
banned under the electoral law. willing to press a few buttons to support
The EC has allowed SMS a cause, voice an opinion or build an
campaigning on the condition that agenda. Mobile phones have become an
the texts did not offer benefit in instrument to spread political and social
exchange for support, or defame messages. The Jessica Lal murder case
other candidates or political parties, has shown this. Messages relating to
a commission source said. blood donations and analyses of such
Political SMS campaigning had been things as the petrol price hike or the
widely used in South Korean reservation issue are not uncommon.
elections in the past, MDM I&C's But pressing a few buttons to spread a
chief of marketing, Seung Ho Choi message is one thing and going out of
said. this virtual world to support causes is
Thai News Service 17.1.2005 another.
Asha Menon, The Hindu, 15.7.2006

Internet and politics…
• New ways to communicate
• Youtube
• Blogs
• Games
• Social networking

• But there’s some things we need to
think more
• Echo chambers?
• Digital divine?


Internet & deliberative discussions
• Rather many service have emerged
• The succesfullness of these isn’t
clear
• Deliberative?
• Siral of silence?
• Critical mass?
• How to actualize these effors,
especially it the discussion is going
on non-govermental site?


Mixing Internet and Mobile
Desktops benefits Desktop disadvanges
• Supports wide range of multimedia • Needs to be started
• Internet connectivity • Un-mobile
• Familiar input methodology & good
output

Mobile phone benefits Mobile phone disadvanges
• With you • Limited input & output
• Robust • Battery
• Power on most of the time • Network connectivity
• Contextual • Limited support for applications
• Sensor technologies


Mixing internet and mobile
• Take the benefits of both: mobile phone is contextual and with you
while desktops have good input possibilities
• Tought: people use the richest platform at hand; when one has access to
desktop mobile phone becomes the secondary device
• How about context aware discussion forum?
• Alternative 1: Mobile phone collects data to customize view
• Alternative 2: Application that alerts user when nearby a location under
discussion in the forum & allow fast input of opinions or intrest.
Later the same spot could be shown in the full website if user has shown
intrest to that topic.


Mixing internet and mobile

Awerness of surroudings Active participation from
governance

Rich and interactive enviroment


Discussion: User comes first
-- the adoption of e-voting is not a simple matter of evaluating
objective benefits and threats and selecting the one and only
optimal strategy. Instead, differences in social context matter.
Countries, population, electoral systems, pubic attitudes, political and
administrative arrangements vary widely and all these factors play a
role in assessing the merits of e-voting in particular context.

• While developing a new solution citizens (end-users) should be listened
carefully: if they don’t trust the system or don’t see the benefits, why
should they use it?


Discussion: Political engagement
• There are several level of political
commitment that we may have
• It’s not just about voting!

organization/mobilization
• Where do these activities map in the
wide range of political activism?
• Would the contextual solution (or

awareness/advoca
even just ICT) make political
participation easier?

action/reactio
cy

n
Vegh, S. (2001). Cyberactivism ? Online Activism in Theory
and Practice, chapter Classifying Forms of Online Activism ?
The Case of Cyber-protests agains the World Bank, pages
71-96. Routledge.


Questions & Discussion Thanks!
• Thanks for
Time for
discussion…
Matti Nelimarkka

matti.nelimarkka@nokia.com


The Use of Ubiquitous Media in Politics

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