The new literacy: strategies, tools and techniques for incorporating new media
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Every day you get too much information. Learn about free tools you can use to make your day easier. Learn how to easily share what matters with the people who need it. You will leave this workshop knowing how to better manage your daily information.
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The new literacy: strategies, tools and techniques for incorporating new media
- 1. The new literacy: strategies, tools and techniques for incorporating new media Marco Campana Maytree @marcopolis http://www.slideshare.net/marcopolis
- 9. Managing Social Media http://www.flickr.com/photos/cambodia4kidsorg/4451237060 http://www.socialmediatoday.com/SMC/183191
- 13. Creating a Web 2.0 Plan for Your Organization http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779
- 18. Working Together & Sharing http://www.flickr.com/photos/daveduarte/2817722169/
- 21. Tools - RSS Actively Passive
- 22. Tools - RSS
- 23. Tools - RSS
- 24. Tools - Email
- 25. Tools – RSS to Email
- 27. Tools - Twitter
- 28. Tools – Google Alerts
- 29. Tools – Google Alerts
- 30. Twitter
- 31. Tools – Twitter to Email
- 33. Tools - Trusted Networks
- 34. Tools - Trusted Networks
- 36. Tools - Trusted Networks
- 37. Google Custom Search Engine
- 38. Multimedia
- 41. http://www.slideshare.net/cliotech/diigo-tutorial-presentation Examples of Sharing – Social Bookmarks
- 42. Reader2Tweet Examples of Sharing – RSS/Google Reader
- 43. Examples of Sharing – RSS/Google Reader
- 44. Examples of Sharing – RSS/Google Reader
- 45. Examples of Sharing – RSS/Google Reader
- 46. Twitter site as Listening/Sharing Dashboard Think: Integration!
- 47. How Much Time?
- 48. Resources
Notes de l'éditeur
- http://www.flickr.com/photos/matthamm/2945559128/
- http://www.flickr.com/photos/matthamm/2945559128/
- http://www.flickr.com/photos/dailypic/1459055735/
- http://atwork.settlement.org/sys/atwork_library_print.asp?doc_id=1004779 http://socialmediagovernance.com/ http://socialmedia.policytool.net/
- Why do we need to talk about this? Because it seems that once you go online most people lose their minds. They forget everything they know about how to think critically. They click on everything, say yes to things without reading/thinking and generally get themselves into trouble…
- Act/Pass(ive) Web 1.0 vs. Web 2.0 Thousands of bookmarks and nowhere to go Expectation that you’ll send new things based on my (expressed!) interest Examples (RSS, Twitter, Email feeds, more) Email as Web 2.0 tool Email blog post RSS to email Google and Twitter Alerts Watchthatpage http://www.flickr.com/photos/popoever/234877734/sizes/o/ http://www.web2startup.fr/tag/web-10-web-20-video-illustration http://www.flickr.com/photos/7son75/2573812829/sizes/o/ http://www.flickr.com/photos/brajeshwar/271205508/sizes/o/ http://www.flickr.com/photos/lukethelibrarian/211945041/sizes/s/
- Are the people/trusted sources you already know about/follow already online and sharing? If so, great! Following/engaging with others in your field/interest area – if they find it, you find it. Trusted Networks Peer-to-peer is an expectation and a preference (lived experience is most highly regarded) With experts, interaction and accessibility is a priority Examples of this are Del.Icio.Us, Stumble Upon, Forums, Etc. http://www.flickr.com/photos/luc/1824234195/
- Are the people/trusted sources you already know about/follow already online and sharing? If so, great! Following/engaging with others in your field/interest area – if they find it, you find it. Trusted Networks Peer-to-peer is an expectation and a preference (lived experience is most highly regarded) With experts, interaction and accessibility is a priority Examples of this are Del.Icio.Us, Stumble Upon, Forums, Etc. Del.icio.us Use tags on information you find online to easily share it with your group. Give group members the chance to tag things they find to share them with each other. Embed this information in your group webpage. Facebook http://i19.photobucket.com/albums/b161/ericfeng/slide1.jpg http://blogs.zdnet.com/BTL/images/devler2.jpg http://www.flickr.com/photos/ycc2106/134414023/
- Are the people/trusted sources you already know about/follow already online and sharing? If so, great! Following/engaging with others in your field/interest area – if they find it, you find it. Trusted Networks Peer-to-peer is an expectation and a preference (lived experience is most highly regarded) With experts, interaction and accessibility is a priority Examples of this are Del.Icio.Us, Stumble Upon, Forums, Etc. Del.icio.us Use tags on information you find online to easily share it with your group. Give group members the chance to tag things they find to share them with each other. Embed this information in your group webpage. Facebook http://www.flickr.com/photos/ycc2106/134414023/
- YouTube/GoogleVideo Easily share videos that you’ve created yourself or from the thousands available. Embed them right into your website. Instead of About Us as text, why not a video? Flickr Collect pictures of your group and share them with each other or on the site to build community. Media Rich Web 1.0 vs. Web 2.0 (or how broadband changed my life) Video and Audio and Photos (Oh My!) User-centred and online creation Examples (YouTube, Flickr, Blip, etc.) http:// www.ocasi.org/contact_us.php http://www.flickr.com/photos/hectormilla/252686715/
- http://www.slideshare.net/cliotech/diigo-tutorial-presentation
- Listening: Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit. (5 hours per week) Participate: Is joining the conversation with your audience. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Tools to help you participate are Twitter and Co-Comment. You can also participate vicariously through bloggers by encouraging them to write about your organization. (10 hours per week - also includes listening tasks as they go hand-in-hand) Generate Buzz: Your raising your organizations profile and spreading awareness of your organization's programs or campaigns. What happens is that you share your message with enthusiastic supporters and they in turn may choose to pass it to others with a similar a interest in your organization or campaign. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. I'd also include your individual social networking profile which can be a great way to spread buzz (or spread yourself too thin.) (10-15 hours per week - also includes some listening tasks) Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. But even better is getting your constituents to share their stories about your organization with others (which takes more time because it is more in the community building area) (15-20 per week depending on the type of content, number of different ways you're creating it, and skill) Community Building and Social Networking: You build relationships online, nurture a community, engage people and inspire them to take an action, or raise money using social networks and apps. If you want to build an online community for knowledge or skill sharing, using social network tools like Ning or LinkedIN will help you get there. If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is the best step. Finally, consider how you can mix in fundraising. Note, this step goes beyond just setting up your individual profile or creating a fan page or profile -- to get results in this category - it requires heavy lifting. I wouldn't advise an organization to start here ... (20 plus hours a week) http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg