1. Social Media and Web 2.0 for Fashion
FASH325 – Fall 2011
http://bit.ly/sm-fashion
Mathieu Plourde, Educational Technologist, LMS Project Leader
IT-Client Support & Services
2. Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Your mileage may vary.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 2
3. Use of Technology
• Please, DO use any technology at your fingertips.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 3
9. Presentation Structure
You
Your Brand
Your Target
Audience
• Local
• Distant
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 9
10. A Quick Poll
1. Do you have a Facebook account?
• Yes.
• No.
2. Do you have a Twitter account?
• Yes.
• No.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 10
11. A Quick Poll
3. Do you have a Google+ account?
• Yes.
• No.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 11
12. A Quick Poll
4. Have you ever subscribed to a RSS feed?
• Yes.
• No.
5. Do you own a smartphone or another
web-enabled handheld device?
• Yes.
• No.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 12
13. Personal Productivity Tools
MY PERSONAL STORY
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 13
14. It All Started With Me…
• Moved to a new
country.
• Isolated from my
friends and family.
• Main computer
usage:
• Desktop apps
• Email
Me – Circa 2007 • Blog posts: 3
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 14
15. My First Web 2.0 Trigger
• RSS in Plain English
• Social Bookmarking in Plain English
• Wikis in Plain English
http://www.commoncraft.com/
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 15
16. Really Simple Syndication (RSS)
• Almost every web site generates
a RSS feed nowadays…
• You get a notification when there
is something new.
Attribution: jrhode on Flickr.com
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 16
17. Bookmarks
Browser Add-
Can you imagine having 4,000 bookmarks
On
in your browser?
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 17
18. Facebook
• Good way to keep in
touch with friends
from Québec.
• Mix of personal and
professional
contacts.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 18
19. Wikis
Author/
Audience
Author/ Web Author/
Audience
Page Audience
Author/
Audience
Reference: Grenier (2007)
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 19
20. My Second Trigger: Conferences
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 20
21. Less Intrusive Than a Phone Call…
Share your
identity in
the physical
world!
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 21
22. A Quick Poll
6. Are you afraid of sharing your ideas
online?
• Yes.
• No.
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 22
27. “It's not information
overload - it's filter failure”
– Clay Shirky
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 27
28. Personal Learning Networks
Attribution: Alec Couros (courosa) on Flickr.com
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 28
29. … and It Continues With Me!
• Established a network of
people with similar interests
than me.
• Access to a human search
engine.
• Web identity:
• 80+ blog posts
• 30+ YouTube and Vimeo
videos
• 5K+ Flickr pictures
• 4K+ bookmarks
• 4K tweets
• Hundreds of comments
• Thousands of wiki edits
• A dozen of Google Sites
Me – September 2011 • 500+ check-ins on Foursquare
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 29
30. Your Digital Dossier
• What you put online is what people see
• Your real permanent record
• Take charge of your own persona
Pat Sine, Owning Your Life:
http://sites.udel.edu/sine/2009/11/02/owning-your-life/
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 30
31. Testimonial
• Carolyn Barry
http://www.youtube.com/watch?v=zMX3dbZrwtU
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 31
32. Communication Challenges
STICKY MESSAGES
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 32
33. The SUCCESs Method
• Simplicity
• Unexpectedness
• Concreteness
• Credibility
• Emotional
• Stories
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 33
34. “There is only one situation I can
think of in which men and women
make an effort to read better than
they usually do. It is when they are in
love and reading a love letter.”
Mortimer Adler, American Philosopher
http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 34
35. Tweetbites
• Make your content easy to share
• Use widgets to Like, +1
• Twitter: leave room to retweet
• 140 characters (-) MINUS
“RT” – “space” – “@” – “handle length” – “space” (=) EQUALS
Number of characters allowed
• Copyright licensing (Creative Commons)
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 35
36. LOCATION, LOCATION,
LOCATION
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 36
38. Social Deal
• Groupon
• Living Social
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 38
39. Enhanced Reality
• 3D objects in real life
• Augmented reality
http://www.boffswana.com/news/?p=392
http://www.wikitude.com/en/tour/wikitude-
world-browser
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 39
40. Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 40
41. Prompts
• What kind of information are shoppers
interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned
technology?
• How is shopping in virtual spaces different?
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 41
42. One Brand, Different Perspectives
Origin
Personal
History
Stories
Brand
Meaning Proximity
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 42
43. Finding Value
AUDIENCE CONCERNS
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 43
44. What’s Your Metric?
Visitors Revenue/
Donations
Hits on your Actions
Website
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 44
45. Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 45
46. The AIDA Model
Action
Desire
Interest
Awareness
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 46
47. Brand Presence
Social
Web Site
Media
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 47
48. Web Site vs. Social Media
Web Site
Your brand is your
+ Social Media organizational
+ Local persona. Make it
consistent and
connected!
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 48
49. The Network Effect Affects Your Toolbox
Users (M)
400
300
200
100
0
Facebook Users (M)
MySpace
Twitter
LinkedIn
Source: NumberOf.net, 2010
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 49
50. Reciprocity and Business Accounts
Network Reciprocity Business
Accounts
Facebook Full Pages, Groups
Twitter None required Regular
accounts
LinkedIn Full Groups
Google+ None required None
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 50
51. Crowdsourcing
• Conversations are happening
• Pay attention
• Engage
• You don’t have to do it all by yourself
• Create and leverage testimonials
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 51
52. Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Client Support & Services
mathieu@udel.edu
http://sites.udel.edu/open
• Twitter, Flickr, Foursquare, Diigo: mathplourde
• Facebook, LinkedIn, g+: Mathieu Plourde
• All contents for this session: http://bit.ly/sm-fashion
9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 52
