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Social Media Monitoring: Brands That Listen Make Better Friends

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Matt Granfield
Matt Granfield

A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.

BusinessTechnologie
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Social Media Monitoring (Because brands that listen make better friends)
“ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use? Centurio, it never lets me down!
[object Object]
[object Object]
You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
No matter how blatant or irrelevant your message was, people used to listen…
But the landscape has changed…
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[object Object],[object Object]
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McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
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[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
You have an opportunity to make friends like never before
Most brands now have a Twitter page and a Facebook account of course…
Most companies now have a Twitter account and a Facebook page, but smart marketers are starting to realise that brands that listen make better friends…
 
But you don’t just want any old friends, you want best friends. And you only get to be best friends by being the best listener…
“ I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin
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Two Ways to Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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This presentation brought to you by Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry and competitors in Twitter, YouTube, Flickr, news websites, forums, MySpace, Facebook and much more. Track sentiment, create a database of key influencers and then keep on top of the buzz. www.dialogix.com.au
IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Photographer Credits: kalandrakas; hans s; Aaron Escobar; MsBlueSky; Falling Heavens; Jay Dugger; Jacob Bøtter; Vincent Boiteau; World Economic Forum; teamstickergiant; Libertinus; kimba; Jeb Ro; K.Coles; erin MC hammer; Torley]

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Social Media Monitoring: Brands That Listen Make Better Friends

  • 1. Social Media Monitoring (Because brands that listen make better friends)
  • 2. “ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
  • 3. Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use? Centurio, it never lets me down!
  • 4.
  • 5.
  • 6. You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
  • 7. No matter how blatant or irrelevant your message was, people used to listen…
  • 8. But the landscape has changed…
  • 9.
  • 10.
  • 11.
  • 12. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. You have an opportunity to make friends like never before
  • 25. Most brands now have a Twitter page and a Facebook account of course…
  • 26. Most companies now have a Twitter account and a Facebook page, but smart marketers are starting to realise that brands that listen make better friends…
  • 27.  
  • 28. But you don’t just want any old friends, you want best friends. And you only get to be best friends by being the best listener…
  • 29. “ I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. This presentation brought to you by Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry and competitors in Twitter, YouTube, Flickr, news websites, forums, MySpace, Facebook and much more. Track sentiment, create a database of key influencers and then keep on top of the buzz. www.dialogix.com.au
  • 44. IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Photographer Credits: kalandrakas; hans s; Aaron Escobar; MsBlueSky; Falling Heavens; Jay Dugger; Jacob Bøtter; Vincent Boiteau; World Economic Forum; teamstickergiant; Libertinus; kimba; Jeb Ro; K.Coles; erin MC hammer; Torley]