Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE
CONSTRUCTION & THE...
Speculation as Design Research
Tobie Kerridge, Max Mollon,
Luiza Prado de O. Martins, Alison Thomson
While speculative and...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
SPECULATION AS DESIGN RESEARCH

SYMPOSIU...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
BONJOUR!
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
1. STORY OF THE PROJECT

2. THEORETICAL ...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
THE

MEMENTO MOR-E

PROJECT
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MEMENTO MOR-E
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
9
PLEASE CHECK THE VIDEO:VIMEO.COM/MAXMOLLON/EPHEMERIDE
10
11
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
PROJECT’S INTENTION
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
RESEARCH INTENTIONS
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015MY 3 MASTERS TUTORS
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
WHAT IS 

SPECULATIVE DESIGN
CLAIM?
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
SPECULATIVE DESIGN AIMS AT 

PROPOSING A...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
HOW TO ALLOW REFLECTION?

WHO TO ENGAGE ...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
THEORETICAL
BACKGROUND:

TEXTS STUDIES

...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
HOW TO ALLOW REFLECTION?

WHO TO ENGAGE ...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
EXPERIMENT
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
FIRST OBSERVATION
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
SECOND OBSERVATION
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
GMO › BIG-DATA & LIVING BEINGS HEALTH › ...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
WORK IN
PROGRESS
AUDIENCE CONSTRUCTION 
...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
THANKS!
LICENSED UNDER CREATIVE COMMONS ...
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
PICTURES 

OF THE EVENT
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
Prochain SlideShare
Chargement dans…5
×

(2015) Audience Construction & The Uncanny – At Goldsmith DF

74 vues

Publié le

Mollon, M. (2015). Audience Construction & The Uncanny. Presented in Tobie Kerridge (Ed.). Speculation as Design Research. At Goldsmith Design Festival, Goldsmith University, London. (Sept. 4th).
DOI: 10.13140/RG.2.2.22660.32645
-
Speculation as Design Research was a symposium organised by Tobie Kerridge, part of the Goldsmith design festival 2015 Oct. O4th. 
With Luiza Prado de O. Martins, Max Mollon, Alison Thomson.

My initial reply to Tobie’s demand:
In my work, I argue SCD uses design speculations to look into “people's reactions” when facing alternative views to the world they know. Indeed, “people’s reactions are the true product” of these practices – as James Auger puts it, in his thesis. For that reason, I feel the word empiric to echo with the relationship of SCD to its audiences. Empirical Speculation can refer to specific phases of the design process: collecting the audience reactions. 

Collecting people’s reactions can occur along two phases: 
the production & the reception of the artefact.
First, showing the project to potential users allows to crash-test the relevance of a speculation (regarding a specific audience’s background). These experiments allow to test the ability of a proposition to elicit “meaningful reactions” and so, to ensure good reception conditions for the project (eg. avoiding unintended debates). This is close to classical design’s pre-release user-testing, enabling to fine-tune the project. I like to call it “potential-user testing”.

The second step happens in live conditions of diffusion, collecting actual reactions of an audience. To put it in one word, Empirical Speculation is less about verifying the accuracy of a conjecture than its effect on people. It is therefore all about ensuring the relevance of a speculation to a public and collecting its reactions.
For a matter of brevity, we will not go deeper into the questions of unintended debates, and situated audiences, yet.

Publié dans : Design
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

(2015) Audience Construction & The Uncanny – At Goldsmith DF

  1. 1. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | PRESENTED AT GOLDSMITH DESIGN FESTIVAL 2015
  2. 2. Speculation as Design Research Tobie Kerridge, Max Mollon, Luiza Prado de O. Martins, Alison Thomson While speculative and critical design (SCD) approaches have been written about extensively, there is scope to develop empirically robust accounts of these practices as a form of design research. This symposium brings together an international group of students and researchers who are challenging popular and rhetorical modes of writing about SCD by responding to issues that impinge upon their practice, including patient experience, upstream engagement and colonialism. Symposium Friday 4th September, 10:00 - 13:00 LG02, Professor Stuart Hall Building GOLDSMITHS DESIGN DEPARTMENT OF DESIGN gold.ac.uk FESTIVAL 3 - 9 SEPT Speculation as Design Research Tobie Kerridge, Max Mollon, Luiza Prado de O. Martins, Alison Thomson While speculative and critical design (SCD) approaches have been written about extensively, there is scope to develop empirically robust accounts of these practices as a form of design research. This symposium brings together an international group of students and researchers who are challenging popular and rhetorical modes of writing about SCD by responding to issues that impinge upon their practice, including patient experience, upstream engagement and colonialism. 3 - 9 SEPT
  3. 3. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 SPECULATION AS DESIGN RESEARCH SYMPOSIUM ORGANISED BY TOBIE KERRIDGE. PART OF THE GOLDSMITH DESIGN FESTIVAL 2015 OCT. O4TH
 WITH LUIZA PRADO DE O. MARTINS, MAX MOLLON, ALISON THOMSON. My initial reply to Tobie’s demand: In my work, I argue SCD uses design speculations to look into “people's reactions” when facing alternative views to the world they know. Indeed, “people’s reactions are the true product” of these practices – as James Auger puts it, in his thesis. For that reason, I feel the word empiric to echo with the relationship of SCD to its audiences. Empirical Speculation can refer to specific phases of the design process: collecting the audience reactions. 
 Collecting people’s reactions can occur along two phases: 
 the production & the reception of the artefact. • First, showing the project to potential users allows to crash- test the relevance of a speculation (regarding a specific audience’s background). These experiments allow to test the ability of a proposition to elicit “meaningful reactions” and so, to ensure good reception conditions for the project (eg. avoiding unintended debates). This is close to classical design’s pre-release user-testing, enabling to fine-tune the project. I like to call it “potential-user testing”.
 • The second step happens in live conditions of diffusion, collecting actual reactions of an audience. To put it in one word, Empirical Speculation is less about verifying the accuracy of a conjecture than its effect on people. It is therefore all about ensuring the relevance of a speculation to a public and collecting its reactions. For a matter of brevity, we will not go deeper into the questions of unintended debates, and situated audiences, yet.
  4. 4. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 BONJOUR!
  5. 5. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 1. STORY OF THE PROJECT 2. THEORETICAL BACKGROUND 3. RESEARCH QUESTIONS — AUDIENCE CONSTRUCTION & THE UNCANNY TODAY’S MENU:
  6. 6. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 THE MEMENTO MOR-E PROJECT
  7. 7. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 MEMENTO MOR-E
  8. 8. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  9. 9. 9 PLEASE CHECK THE VIDEO:VIMEO.COM/MAXMOLLON/EPHEMERIDE
  10. 10. 10
  11. 11. 11
  12. 12. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  13. 13. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 PROJECT’S INTENTION
  14. 14. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  15. 15. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  16. 16. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  17. 17. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 RESEARCH INTENTIONS
  18. 18. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  19. 19. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015MY 3 MASTERS TUTORS
  20. 20. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  21. 21. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  22. 22. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 WHAT IS SPECULATIVE DESIGN CLAIM?
  23. 23. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 SPECULATIVE DESIGN AIMS AT PROPOSING ALTERNATIVES TO THE WORLD AS WE KNOW IT IN ORDER TO ENGAGE PEOPLE INTO REFLECTION & DISCUSSION
  24. 24. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  25. 25. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 HOW TO ALLOW REFLECTION? WHO TO ENGAGE INTO DISCUSSION?
  26. 26. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 THEORETICAL BACKGROUND: TEXTS STUDIES PROJECTS ANALYSIS
  27. 27. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 HOW TO ALLOW REFLECTION? WHO TO ENGAGE INTO DISCUSSION? UNCANNY CONSTRUCTION
  28. 28. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 EXPERIMENT
  29. 29. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  30. 30. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  31. 31. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  32. 32. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 FIRST OBSERVATION
  33. 33. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  34. 34. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  35. 35. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 SECOND OBSERVATION
  36. 36. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  37. 37. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  38. 38. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  39. 39. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  40. 40. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  41. 41. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  42. 42. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  43. 43. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  44. 44. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 GMO › BIG-DATA & LIVING BEINGS HEALTH › HUMAN HEALTH PREDICTIONS › › MND & HEALTHCARE › MND & TECHNOLOGIES › INSURANCE PLANS & TECHNOLOGIES › …
  45. 45. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  46. 46. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  47. 47. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 WORK IN PROGRESS AUDIENCE CONSTRUCTION & THE UNCANNY – SPECULATIVE DESIGN AS A TOOL FOR COLLECTIVE REFLECTION & DISCUSSION ABOUT THE PREFERABLE FUTURES
  48. 48. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 THANKS! LICENSED UNDER CREATIVE COMMONS 2.5: 
 ATTRIBUTION NON-COMMERCIAL NO DERIVATIVES. AUDIENCE CONSTRUCTION & THE UNCANNY – MAXMOLLON@GMAIL.COM
  49. 49. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015 PICTURES OF THE EVENT
  50. 50. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  51. 51. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  52. 52. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  53. 53. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  54. 54. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  55. 55. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  56. 56. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  57. 57. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015
  58. 58. MAX MOLLON | AUDIENCE CONSTRUCTION & THE UNCANNY | GOLDSMITH DESIGN FESTIVAL 2015

×