This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher. This presentation was prepared and presented by Alan Holding and Paul Spensley.

1. Some things to think about
when making a video
Alan Holding / Paul Spensley, MDDA
20 January 2010

2. Alan
http://www.flickr.com/photos/mirandaceleste/3309140852/

3. http://www.flickr.com/photos/ockam/2591316903/

4. Do you know what you
want your video to be
about?

5. http://www.flickr.com/photos/david_z/2304648086/

6. Is the video going to be
live or pre-recorded?

7. Whoʼs the audience for
the video?

8. People you
Colleagues
want to
in your Funders
involve in
organisation
your project
People who
know nothing Artists / Specific age
about your creatives groups
project

9. Whoʼs going to make
the video?

10. Maybe not
http://www.flickr.com/photos/araque/3932008915/

11. You?
http://www.flickr.com/photos/abennett96/3353206331/

12. The “Community”?
http://www.flickr.com/photos/darren/4288865686/

13. Awesome! I … shot that
http://www.flickr.com/photos/drooo/3663775098/

14. A community video
production company in
your own organisation?

15. http://www.letsgoglobal.tv/

16. Production company?
http://www.flickr.com/photos/billnwmsu/4094615458/

17. Let them do their job!

18. Logistics
(aka planning not
panicking)

19. Call
sheet
http://www.flickr.com/photos/skeggzatori/3624685040/

20. Interviews
http://www.flickr.com/photos/teducation/14956750/

21. Editing
(making it interesting)

22. Make two versions?
30 seconds 3 minutes

23. Distribution
How are people going to
watch the video?

24. In front a
Online? On a DVD?
computer?
On a mobile
On the telly? At an event?
device?

25. Online
Self-hosted Third party
e.g. Council e.g. YouTube,
system blip.tv, Vimeo

26. Online
Is YouTube blocked in
your organisation?

27. Online
Use Flash – itʼs in 98% of
all web browsers, but…

28. Online
Want people to watch the
video on a mobile? Youʼll
need to format the videos
for them…

29. http://www.flickr.com/photos/topgold/3341867384/

30. AOL Video Blinkx Boxee Delicious
Internet
Facebook Flickr iTunes
Archive
Mefeedia MySpace Roku TiVo
Twitter Vimeo Yahoo! Video YouTube

31. Online
Do you have a good
working relationship with
your in-house web team?

32. Online
Captions and subtitles
and transcripts, oh my!

33. 8,945,000
deaf and hard of hearing
people in the UK
Source: RNID http://bit.ly/rnidstats

35. Monitoring impact

36. Statistics Twitter Comments
Word of
Emails Survey
mouth

39. Some other things…

40. Keep the big files
http://www.flickr.com/photos/ambimb/4263820713/

41. Storage
Budget to buy at least one
500GB hard drive to store
the original files

42. Ads
http://www.flickr.com/photos/apolaine/2731484686/

43. “Related”
videos

44. http://www.flickr.com/photos/essgee/3411795985/

45. Permission slips
Consent Content
Consent of a Permission to
person to be in the show artistic
video works

46. Live streaming

47. http://www.livestream.com/

48. http://qik.com/

49. Does the live venue have
an internet connection
good enough for what you
want to live stream?

50. Copyright

51. http://creativecommons.org/

52. Video didnʼt kill
the radio star…
http://www.flickr.com/photos/harryharris/2266017510/

53. Audio podcast for free?
Edit the video cleverly,
use the audio only and
thereʼs your podcast

54. Thanks for listening
manchesterdda.com
Alan Holding / Paul Spensley, MDDA