Guidelines for Georgie's brand

1. Brand Guidelines
By Meghan Moore

2. Identity
Since Georgie is a new artist and will be promoted throughout the
world, it is vital for audiences and Georgie that the brand be presented
in the same way throughout all merchandise. The logo will be used on
all posters, logos, brand names, brochures, merchandise etc. and
therefore the logo cannot be altered. These guidelines are here to be
used when using Georgie’s brand.

3. Who are the guidelines for?
These guidelines will be for all employees, partners etc. that will be
promoting Georgie in anyway. This may include poster designers for
festivals, promoters for gigs, agencies etc. Anywhere that Georgie is
promoted must follow these guidelines.

4. Logo Usage
The master artwork should always be used at all times; it should never
be recreated under any circumstances. Always ensure that you are
using the correct artwork for the application. When producing any logo
elements, you must only use high resolution and nothing should be
taken from this document.

5. Typography
Primary Typeface: Fancy Me
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A b c d e f g h I j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; “
Secondary Typeface: Refuge
A B C D E F G H I J K L M N O P Q R S T U V W X Y
Z
A b c d e f g h I j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; “

6. Colour
Georgie (Typography: Fancy Me; Colour, Pantone 873
C PANTONE+ Metallic Coated: C=39.65%, M=50.79%, Y=
74.95%, B= 18.69%)
Who(Typography: Refuge; Pantone+ Pastels and
Neons Uncoated: C=21.76%, M=0%, Y=4.18%, B=0%)