Measuring multichannel customer experiences. Petri Mertanen's presentation at Internet Marketing Conference in Helsinki. September 16, 2010.

1. NXC – OPEN RELIABLE
Measuring multichannel
customer experiences
Internet Marketing Conference Helsinki
September 16, 2010

2. Business optimization
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3. Insights
for
leargning
customer
behaviour
and
optimizing
marketing
communication
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10. TV advertising study
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URL appearing during the TV ad: 60,0 %
Unique URL with those ads
which included th URL: 8,7 %
Source: http://www.mertanen.info/2009/03/tv-advertising-and-web-analytics-study.html
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23. http://www.webanalysts.info/webanalytics/quick-response-codes-help-cross-channel-measurement/
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29. Sales between channels
70,00%
60,00%
50,00%
40,00%
Mail
Phone
Internet
30,00%
20,00%
10,00%
0,00%
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30. Common key?
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36. Petri Mertanen Contact me for the
www.mertanen.info
Twitter: @mertanen presentation?
Skype:petrimertanen
petri@nxc.fi
Tel. +358 400 792 616
NXC Finland Oy
Pasilanraitio 9
FIN-00240 Helsinki beetagg.com
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