This document discusses film magazines, their codes and conventions, and target audiences. It provides examples of the layouts of Empire magazine covers and contents pages. Some common codes and conventions across film magazine covers include the masthead in large bold text, a dominant cover image, secondary leads promoting other content, dates and pricing, and colors corresponding to the featured film's genre. Contents pages typically have multiple columns listing articles, a large spanning image linking to the cover, and smaller images of other films with page numbers. Film magazines generally target 18-34 year old, predominantly male cinema enthusiasts.
3. Codes and Conventions
Masthead - the title of the magazine. Printed in large, bold type, usually positioned at the top of the page and fills the width of the
cover, ensuring the brand is instantly recognisable.
Cover image – dominates the page and often is placed in front of the masthead, usually of main characters but sometimes
features other characters in the background. Types of shots – close ups or mid shots are normally used.
Box outs – colored box around text, to make it stand out
Sell lines and Secondary leads – state what other content is in the magazine. Are also sometimes used for promoting competitions
of free gifts with the magazine.
Tagline - a short text which is designed with a form of dramatic effect. Many tagline slogans are reiterated phrases associated with
an individual, social group, or product. Sometimes can be altered to link with the film.
Colours – primary colours are often used because they are bold yet simple. Graphics and colours also often change depending on
the featured film e.g different genres.
Date, price, website and issue number - usually placed out of the way and in small text under the masthead, sometimes near the
barcode and close together. These are important for the audience so readers know if they're issue is up to date, where they can go
for online exclusives and how much they are paying.
Audience – Total Film Magazines target reader is 18–34-year-old, predominantly male cinema enthusiasts
4. Target Audience
I think its likely that most film magazines alone don’t target a specific gender but usually turn out to attract a predominatley male
audience.
Total Film Magazine - Demographic - 15-35 Young professionals/students, or graduates with significant disposable income and
time rich. Psychographic - Significant amount of free time, avid interest in cinema and consuming mainstream media with an eye
for the cult. May have aspiration of working in the industry. Movies will be the main interests in terms of art and culture.
Audience Profile from the Adindex.com -
Empire Magazine, similar to Total Film - Primary Audience - film and TV enthusiasts, ages 18-40, largely male, university educated,
time-poor and relaxation diminished.
Secondary audience - students, women and children, this is evident in that people can use ‘Empire’ for media lessons, the pictures
of children's favourite characters can appeal to a younger demographic.
6. Analysis
Masthead – bold distinctive red
font that is specific to Empire
magazines front covers.
Tagline – small text,
underneath the masthead
which is a typical
convention for magazines
Main story – links to the cover
image, in a bold font and a
different colour to the other
secondary leads, making it stand
out more.
Secondary leads – with the
more interesting stories in
slightly bigger text size because
they would be more intriguing
to readers
Date and price Weblink
Barcode – placed at the edge of the cover in the
corner because it is not appealing and
shouldn't distract from the film and rest of the
cover
Main image - features main character
and well-known actor,
Hugh Jackman which would also attract
fans of him. The camera angle seems to
be slightly below wolverine, making it
seem like he is above us and more
powerful/strong than the average
human.
Background – the main image has been
edited onto this dramatic background to fit
the genre of the film
Colours – there are few colours, and they
are blended well together, apart from the
masthead which is designed to stand out
8. § Layout – usually is across a double page spread,
includes 2 columns of contents down the left of the
page and on the other side is a large image on one
page, and on the other page there are several smaller
images in a line going down and one more column
of contents.
§ Colours – The colour schemes usually match the
front covers. White background so that the
darker text stands out. Main headings and page
numbers are in red because they are most important
and the titles next to each page number are in a bold,
black font.
§ Images - on the right next to the text is a large
image, spreading across both pages, that links to the
front cover, it dominates the page and is usually a
mid-shot of the same character shown on the cover.
There is also always a cut out image of a different
character from a different film/series at the bottom of
the columns on the left, with a page number next to it
with white text against a black background in a
circle to stand out.
§ Page numbers on/next to every image.
§ Typography – the subheadings are in a sans-
serif, bold, cartoony type font , all titles/sub-
headings are in bold.
Codes and Conventions of Total Film
magazines contents pages
9. Analysi
s
Masthead/title - a
bold, serif font in
black which stands out
against the pages
white background
Images – there is representation of men
and women, a specific gender demographic
isn't targeted for their readers. All the
images have a page number on or next to
and the main image of john wick includes a
short caption
The largest image is a medium close-
up that uses shallow focus, it
spreads across and dominates both
pages. This image links to the front
cover which is also of John Wick,
showing that this will be the main
feature of this magazine.
Above the title is the
issue number and
the date. There is also
a small picture of the
front cover of that
issue
Language – the
writers use a
colloquial tone
throughout
which adds
authenticity
and allows
readers to
engage more
as it's fun and
easier to read.
Separate columns,
two on one page and
one on the other
which improves the
readability and allows
there to be more
room for the pictures
There is weblink asking readers to subscribe and
another one which is the magazines actual website.
The date and magazine
name in the corner
Sublines under
headings on
articles
10. Analysis
Picture of the front
cover of the issue
underneath the title
more columns in one
place because there's
not a large picture
separating them
Promotions
to look at
their online
version
Almost all
included images
are at the top of
the page
Images that vary in
size and shape
relating to different
articles and they all
have page numbers
on them
§ This has most of the
same codes conventions
as the previous
contents page
§ However, it has a slightly
different layout as this
style is only across
one page
Striped border
around the page
Small cut out image
that looks like a
sticker, with a short
caption beside it
telling readers about
that article and the
page number
