1. Personalization

2. for whom?

3. human communication, user centered design, pace
and lead, peer groups, motivation, accommodation
and adaptation

4. be aware of their reaction

5. acceptance, user control,
guidance, design

6. give identity

7. give freedom

8. learning paths, exploration in adaptive
systems, flexible content and systems

9. take life as an example

10. competition, gaming, communities,
high scores, MMORPG, role models

11. bring your friends

12. multiple
perspectives,
have you seen this?