Social Networking 101 or why? Originally presented to the Boulder Entrepreneurs Meetup. http://www.meetup.com/BoulderEntrepreneurs

1. What is Networking?

2. "net-like arrangement of threads, wires, etc.," 1560, from net (n.) + work Online Etymology Dictionary www.etymonline.com

3. To state it simply: A network is an interconnected system of things or people

4. Networking | Netweaving | NetPlaying Online | Offline Everyone Has a Network! Friends, Family, CoWorker, Alumni, Spheres of Influence, Drinking Buddies Everyone you meet has a network of 30-300 people

5. Social Networking

6. A social network service focuses on building online communities of people who share interests and activities , or who are interested in exploring the interests and activities of others Wikipedia

7. Why should I bother?

8. www.cluetrain.com excerpts from 95 theses 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. 9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. 15. In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures— will seem as contrived and artificial as the language of the 18th century French court. 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. 94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. and was written in 1999

9. "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived The Medium is the Massage demonstrates how modern media are extensions of human senses; they ground us in physicality, but expand our ability to perceive our world to an extent that would be impossible without the media. Marshall McLuhan argues in The Medium is the Massage that the dominant communication media of our time will shape the way humans think, act, and ultimately perceive the world around them . It was written in 1967

10. It’s about the MESSAGE whatever the Medium!

11. It’s what is going on.. and ongoing.... FOREVERISM | Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything. www.trendwatching.com

12. It breaks down geography and time Connect with old friends Denverpost June 2,2009

13. We feel connected because we are! “ I was dying of boredom,” she said. “ Eons, gave me a reason to keep on going.” Eons.com an online community for aging baby boomers

16. Posted in Main on March 13th, 2009 by Pingdom UV = Unique Visitors

17. How do I keep up with it all?

18. Relax. You can’t.

19. RULE # 1 DON’T BE BORING! Credit: Deb Frey Davinci Institute

22. DandyID.org lets you easily collect all of your online profiles in one convenient place and allows people to discover the real verified you across the web. http://www.dandyid.org/id/marklusher KnowEm.com checks the availability of your brand name, user name or vanity URL on 120 popular Social Media websites. Topsy.com , launched last week, is a brand new search engine focused exclusively on Twitter content. Like Google, it presents its results based on popularity metrics, namely the popularity or influence of the tweeter in question — a factor determined by how many followers the user has and how many time his or her messages have been re-tweeted.

23. RULE #2 Be Relevant And don’t forget rule # 1!

24. Know your target market! Have the conversations that are relevant On the right networks

27. Questions ? Contact Mark D. Lusher Omnidant LLC 1035 Pearl St. Fourth Floor Boulder, CO 80302 tel. 303.731.6072 cel 720.940.6629 [email_address] http://www.omnidant.com http://www.marklusher.com http://www.mindscapehosting.com Mountain Standard Time UTC-7