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commerce-platform-migration.pptx

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commerce-platform-migration.pptx

  1. 1. STEP 1: Platform Selection Validate the target platform vs. your core business processes: Step Y/N Shopper experience flow Content and product maintenance Order fulfilment Customer service Product promotions Marketing communication Customer services Commerce Platform Migration Checklist You are seeking a new e-commerce platform to build your online store. Or maybe, you might be on a mission to upgrade your current shopping cart with the latest technology. If you run an active online store then even migration of a simple store would require thorough planning, seamless execution and a post-migration checkup to ensure minimum interruption for online shoppers and business overall. This checklist, with it’s 95 points, should provide you with all of the necessary steps to do so.
  2. 2. STEP 2: Migration Planning Checklist General Store Configuration: Step Y/N Contact Phone Contact Email Supported countries and currencies Languages and local settings Time zone Shipping options and rates Tax rules and rates Payment gateways and PayPal Required custom e-Commerce platform extensions Web site domain and your store URLs SSL certificate Step Y/N PCI compliance requirements Up-time monitoring and alerts Security and malware scanning Data and content backup. Disaster recovery processes
  3. 3. STEP 3: Migration Planning - Product Catalog Product Catalog Migration: Step Y/N Map all standards and custom product attributes for the import/ export process Map old and new catalogue category structures Related Products Cross-Sell products Ups-sell products Price promotion rules Per product tax group settings Data feeds with POS inventory to other inventory systems Data feeds to other market places (eBay, Amazon, etc.) RSS Feed if any
  4. 4. STEP 4: Migration Planning - Storefront Storefront style and content: Step Y/N Branding style migration – logo, fonts, colours, images and photos The site main and secondary navigation, calls to action menus Validate responsive theme design on mobile phones and tablets Common page header Common page elements including fonts, icons, links, buttons, and content styles Home page Main category pages Subcategory pages Product detail pages Step Y/N Search results page Shopping cart page: cross-sell options Other non-product content pages Digital assets (PDF, images, videos) Links to external content (Videos, Blogs, Documents on third party sites) migration Sliders and banners Generic and custom widgets functionality mapping Data feeds inbound and outbound Product reviews module
  5. 5. STEP 5: Migration Planning - Checkout Checkout Process: Step Y/N Guest checkout options Shipping options Payment options Free shipping rules Order and account related transactional emails
  6. 6. STEP 6: Migration Planning - Data Customs and orders data migration, validation and data QA: Step Y/N Customer account Orders Credit memos STEP 7: Migration Planning - Policy Pages Informational and Policy pages: Step Y/N Privacy policy Terms of service policy Return and refund policy Customer service links
  7. 7. STEP 8: Migration Planning - Integration Third-party sites and services Integration: Step Y/N Shipping service providers E-mail marketing providers (Mailchimp, Constant Contact, Bronto, Listrak, Silverpop, etc.) Amazon, Ebay, Rakuten, Play.com or other market places integration Google Merchant Center data feeds Google Shopping Campaigns with Google Ads WordPress or other blog integration Permanent URL mapping and 301 redirects Search engine crawler settings - Robots.txt file Keywords research and optimization Google site maps Rich snippets
  8. 8. STEP 9: Migration Planning - Social Media Social media content and integration: Step Y/N Facebook Twitter Pintrest Instagram LinkedIn Google + Sales reports Customer reports Shopping cart reports Product Reports Step Y/N Reviews report On-site search terms report Web analytics reports Campaign reports Special reports
  9. 9. STEP 10: Migration Planning - Customer Communication Customer communication and proactive customer care: Step Y/N Email and online communication Customer service training

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