a Canadian Perspective on Location Based Marketing - by Mediative a Yellow Pages Group Division

1. Location Based Marketing Checking Up on Checking In By : Mohamed Kahlain | @mkahlain & @Mediative leading the Performance and Location-Based Media Products at Mediative

2. http://www.flickr.com/photos/lgblog_de/3566958742/sizes/o/in/photostream/

3. Peugeot Launches Hyper-Local Advertising Campaign with NAVTEQ ... ‎ 2010 | Facebook Deals To Compete With Google Places? | Internet... ‎ Yellow Pages listings opened up for mobile developers Twitter adds location with Places feature Bing becomes local SMB-friendly with new Business Portal – April 2011 2010 - Facebook Launches New Mobile Tools, Location Based Deals 2009 – Foursquare: Location-Aware Social Networking Done Right 2010 | Google Executive Marissa Mayer Promoted To Oversee Location, Local Services The Check-in is Dead – April 2010 it is also a nightlife game where users get extra points for being the first to visit a new place

4. 1 3 Location Based Interactions LBS as an intersection of technologies (Brimicombe 2002). 2

5. Location, places, hyper-local, M2M, Mixed Reality, Cheking-in…etc « Time out »

6. ACT 1 Market Reality

7. Our “4P’s” are in a Revolution

9. Foursquare & Gowallawerecreated

10. Iphone Introduction

11. Google Maps for mobile wasreleasedMartin Cooper demonstrates the first portable cellular telephone.

13. Digital coupons

14. hyper local

16. ACT 2 Location Based « Definitions »

17. Your are here « Definitions »

18. The discipline Location Based Marketing is the discipline that overview the planning and the execution of on the Go strategies. The objective: Answering the business goals by Leveraging the location strategies at a Local or a National Level How: Create tactics around 4 pillars The Discipline context Location Social Interaction Platforms mobile Actors : Businesses CMOs, Consultants, thoughts leaders, Ad.agencies. The 4 pillars of a Location Based strategy

19. Did you notice, that it’s about Location? To better master the Location concept, we introduced a new segmentation in Canada 52% 10% 7% 31%

20. Centro Metro Cosmo

21. Source : Mobile Marketing: Finding Your Customers No Matter Where They Are Mobile vs on the go machine 2 machine

22. The Real Life clicks “in the M2M world”

23. Yellow Pages Canada – a Multi Platform product design for a Location Based Media offer

24. ACT 3 Location Based Model

25. The three will need a stronger roots 1 Location based Transactions 2 Location based Analytics 3 Location Based Loyalty Programs 4 Location Based Services interactions 5 Location Based Medias 6 Standardized interactions, platforms and Business Rules management 7 Geo relevant non duplicated Data Location Based Ecosystem

26. Location Based services Ecosystem Standards Platforms QR codes / access The new medias Businesses

28. It’s not about online vs offline but more the mixed reality and Machine to Machine interactions (M2M).

29. Avoid working on LBS instead of leveraging the global ecosystem to achieve your business goals.

30. Master the 4 pillars of LBM first.

31. Checking in needs to change from a social game to a business added value interaction.