Content Marketing Basics for Realtors
•
1 j'aime•744 vues
Ninety-nine percent of consumers conduct online searches related to buying and selling real estate. They are seeking valuable tools and information to help with those processes. Information breeds loyalty. Agents can take advantage of free resources to step up their marketing game and increase their business by offering information, tools and resources that will encourage the consumer to engage the agent. This session focuses on easy means to create content and inbound marketing campaign.
Recommandé
Recommandé
Contenu connexe
Similaire à Content Marketing Basics for Realtors
Similaire à Content Marketing Basics for Realtors (20)
Plus de Matthew Rathbun
Plus de Matthew Rathbun (20)
Dernier
Dernier (20)
Content Marketing Basics for Realtors
- 1. Content Marketing Basics @mattrathbun | TheAgentTrainer.com ABR, CIPS, CRB, CRS, ePRO, GREEN, GRI, MRP, SRS Matthew Rathbun
- 2. TheAgentTrainer.com Matthew Rathbun Hi, I’m Matthew… TheAgentTrainer.com/ContentMarketing INBOUND & CONTENT MARKETING “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” -HUBSPOT
- 3. “Consumers don’t want to engage a brand or salesperson until they are 70% of the way through their process.” -CustomerThink MECHANICS
- 4. YOUR CONTENT NEEDS COMMUNITY… YOU NEED A TRIBE “Tribes” Seth Godin HUB AND SPOKES (everything points back to your website)
- 5. THE LONGTAIL NOT EVERYTHING IS SUCCESSFUL glamorous/glamourous glorious good flow gorgeous graceful grand grandiose Handsome harmonious eworld charm open original ornamental outstanding oversized over-sized overwhelming us prime Handsome harmonious healthy historic Ideal imaginative impeccable incredible inexpensive innovative picturesque plush posh practical premium prestigious prime pristine lovely low maintenance lush luxurious luxurY Magnificent majestic manicured massive masterpiece mature memorable meticulous modern modern elegance modest Nestled niche noble impeccable incredible inexpensive innovative inspiring intimate intricate investment inviting irresistible ornamental outstanding oversized over-sized overwhelming Paradise park-like pastoral setting 3,104 ADS ARE SEEN EACH DAY
- 6. DON’T JUST BE ANOTHER AD BE CREATIVE AND HAVE FUN! MEANINGFUL CONTENT
- 7. IS YOUR CONTENT: • USEFUL • RELEVANT • SHARABLE • MOTIVATIONAL LIFESTYLE CONTENT MATTERS YOU NEED TO KNOW YOUR AUDIENCE
- 8. • Consumer Personas • NARRPR • MLS Data • Market Reports MEANINGFUL CALL TO ACTION SUBSCRIBE TO ACQUIRE
- 9. • Videos • DIY Guides • Social Media • Photos • Blogs • eMail Campaigns • Blog posts EXAMPLES Infographs
- 12. PLATFORMS WUFOO
- 18. Thanks for your time! That’s Jett Facebook: /mattrathbun Twitter: @mattrathbun Matthew@TheAgentTrainer.com TheAgentTrainer.com