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Multimedia and Contiguity Principles

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Josh Decker
Josh Decker

Completed for edtech 513 (Spring 09). The PowerPoint focuses on the research-based principles of multimedia and contiguity in engaging learners in active learning in multimedia presentations.

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Multimedia + Contiguity Principles Understanding how to properly place and use text and static images in multimedia presentations to promote active learning
Learning Objectives ,[object Object],[object Object],[object Object]
The Multimedia Principle ,[object Object],“ People learn more deeply from words and graphics than from words alone.” (Clark & Mayer, 2008)
[object Object],The Multimedia Principle: Graphics Graphic Type Definition Example 1. Decorative Added for aesthetic value Clip art that is unrelated to the content 2. Representational Illustrates an object in the content Screen capture of software page/application 3. Organizational Show qualitative relationships Concept map 4. Relational Show quantitative relationships Graph or pie chart 5. Transformational Show changes over time Screencast of how to use a software program 6. Interpretive Make otherwise intangible items “tangible” Drawing of neurons firing in brain
The Contiguity Principle ,[object Object],In multimedia presentations, printed words should be placed near the correlating graphic(s) in order to create a connection to the learner (Clark & Mayer, 2008)
The Contiguity Principle: Two Parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Narrator : “This is a yellow star…”
Multimedia / Contiguity : A Review ,[object Object],[object Object],[object Object],[object Object]
Self Assessment One ,[object Object],[object Object],[object Object],Multimedia Contiguity Multimedia Contiguity
Self Assessment One: Feedback ,[object Object],[object Object],[object Object],Multimedia Contiguity Multimedia Contiguity
Self Assessment Two ,[object Object],See next slide for feedback
Self Assessment Two: Feedback ,[object Object],Notice that not only does image B use words and a graphic, but it places them together and uses an arrow to solidify the relationship
Resources ,[object Object],[object Object]

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Multimedia and Contiguity Principles

  • 1. Multimedia + Contiguity Principles Understanding how to properly place and use text and static images in multimedia presentations to promote active learning
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