Mobile Apps: Shiny new distraction or useful learning tool?
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The buzz around apps seems to be getting stronger – but what does this mean for cultural heritage organisations? Should we all be developing them? Do they deliver the new audiences they promise? Can we really use them to deliver learning objectives or are they just the latest new shiny distraction? This workshop session looked not only look at mobile apps but also the mobile alternative to apps – when is it a good idea to use mobile? What are its strengths and weaknesses in the context of learning? Using these as starting points, the workshop explored how to go about creating mobile experiences that support learning, where to start, how much they might cost and whether they are worth the money. This is a chance to find the answers to the specific questions for you and your organisation have about using mobile to support learning. Session: Workshops
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Mobile Apps: Shiny new distraction or useful learning tool?
- 1. Frankly, Green + Created for: Webb Presented by: Date issued: MCG/DLNET Engaging Digital Audiences Lindsey Green + Alyson Webb 11th July 2012
- 2. What does the cultural heritage organisation need to achieve? Mission Technology What experience Audience does the technology offer? What is the audience doing already/motivated to do? Frankly, Green + Webb
- 3. “I don’t want “I don’t to run my think I have battery down” enough time to download” “I’m not sure how to “I’m not get access really sure to the wifi” what I’m meant to do” “I don’t want a “What guide” guide?” Frankly, Green + Webb
- 4. Delivery platform for: Information Photos Videos Stories Facts Frankly, Green + Webb
- 5. These are the functions the adults are using… Figure 1.44 Activities conducted on a smartphone: adults I n t e r n e t s u r f in g 41 28 69 Plan/Check T a k i n g p h o t o s / v id e o 35 33 68 Create E m a il 46 21 67 55 S o c ia l n e t w o r k in g 40 15 Share L i s t e n in g t o m u s i c 32 21 53 P la y i n g g a m e s 20 27 47 U s e d r e g u la r l y D o w n lo a d in g a p p s 20 27 47 E ver used P ic t u r e m e s s a g i n g ( M M S ) 18 28 46 I n s t a n t M e s s a g in g ( I M ) 28 17 45 M a p s /G P S 18 26 44 W a t c h i n g v id e o c l i p s 16 22 38 A c c e s s in g g e n e r a l n e w s 16 19 35 A c c e s s in g s p o r t s n e w s 14 13 27 W a t i n g T V p r o g r a m m e s / f i lm 6 10 16 0% 20% 40% 60% 80% 100% Source: Ofcom omnibus research,Report:2011 August 2011 OfCom Communications Market March UK 4 Q.8/9 Which, if Frankly, Green + Webb any, of the following functions or activities have you ever used/use regularly on your mobile?
- 6. These are the functions the teens are using… Entertain Create Share OfCom Communications Market Report: UK 4 August 2011 Frankly, Green + Webb
- 7. talk tweet record microblog video comment photo Create Share stories and ideas location draw listen puzzles My phone is Play where I go to… music games Entertain games web videos Check web news Plan results maps emails travel weather Frankly, Green + Webb
- 8. What if we see smartphones just as a tool to facilitate those behaviors? •Share stories and ideas •Entertain •Planning •Checking •Playing •Creating Frankly, Green + Webb
- 9. Plan Check Experience Sharing stories Create Activity Add a note Structure to next Develop a YouTube for Spotify oraaresearchof Place a labelseriesto Developinghandout for wall panel to activity identify the curators playlist an objectaround cards each-with a where investigation investigating on the to addamusic –colour conversation orask the drawing/photography/re particular event mobilehappened or form, to visitors in addor activityactivityown cordingweb response create object is. personal response suggestion Show a to a specific object - journey tweet or add comment to microblog Frankly, Green + Webb
- 10. Check Experience Sharing stories Create Activity Structure Develop a YouTube for Spotify oraaresearchof Place a labelseriesto Developinghandout for next activity the curators playlist an objectaround cards each-with a investigation investigating on the to add music –colour conversation orask the drawing/photography/re mobile or form, to visitors in add activityactivityown cordingweb response create personal response suggestion to a specific object - tweet or add comment to microblog Frankly, Green + Webb
- 11. Experience Sharing stories Create Activity Develop a YouTube of Spotify or a next for Place a labelseriesto Developinghandout for activity the curators playlist an objectaround cards each-with a investigating to add music –colour conversation orask the drawing/photography/re or form, create visitors to add activity in response cording activityown personal response suggestion to a specific object - tweet or add comment to microblog Frankly, Green + Webb
- 12. Experience Sharing stories Create Activity Spotify or YouTube of Place a label next for Developing a seriesto the curators playlist an object cards each-with a to add music – conversation orask the drawing/photography/re visitors to add activity in response cording activityown suggestion to a specific object - tweet or add comment to microblog Frankly, Green + Webb
- 13. Sharing stories Create Activity Place a label next of Developing a seriesto an object cards each-with a conversation or drawing/photography/re activity in response cording activity to a specific object - tweet or add comment to microblog Frankly, Green + Webb
- 14. Create Activity Developing a series of cards each with a drawing/photography/re cording activity Frankly, Green + Webb
- 15. What other costs are there to think about? •Marketing •Staff Training •Maintenance •Rights •Sourcing content Frankly, Green + Webb
- 16. What do you want to How many people would achieve? you like to reach? What are their needs? What type of return are you looking for? Frankly, Green + Webb
- 17. What do you want to How much are you achieve? willing to pay per user? What is the value to them? What is the value to What is the you? value of those goals? Frankly, Green + Webb
- 18. What do you want to What can we afford to achieve? deliver? What can we prove that we will reach? What is the For additional cost, value of how much will we those reach? goals? What is my budget? Frankly, Green + Webb
- 19. Images thanks to Flickr Commons: e: lindsey@franklygreenweeb.com The hidden treasures of the Worlds t: @FranklyGW Public Archives http://www.flickr.com/commons Frankly, Green + Created for: Webb Presented by: Date issued: MCG/DLNET Engaging Digital Audiences Lindsey Green + Alyson Webb 11th July 2012
- 20. If you’re wanting help thinking more about this and the other opportunities and challenges around digital interpretation – get in touch. Our work is a mixture of: •Design research for helping understand how audiences use digital technologies in the cultural heritage sector •Strategic planning and concept development - for funding applications such as heritage lottery funding •Implementation i.e getting in up to our elbows in order to help these types of projects Find out more at: get up and running. http://www.franklygreenwebb.com Frankly, Green + Webb
Notes de l'éditeur
- This is our model we used to develop concepts for digital heritage projects: It looks at the three key drivers that need to converge to make a product that works in this sector. When developing digital products – the focus tends to be on the tech My first lesson in working in this sector is that if you ignore either the mission of the heritage organisation OR the audience – the product will NEVER get used However without meeting the needs of the other two – we miss the real opportunity
- Here some reasons that we’ve heard why they didn’t take the guide
- As museum professionals – we see this…
- I would focus on the Purple – not the green. These are the functions they are using… [Click] But this is what they are doing – these are the behaviours – more about what they think…
- This is teens… Change in the amount that they are using. More of a focus on entertainment activities BIG focus on sharing…
- So if we look at these behaviours Why is it that they turn to their smartphone…. They are likely to be using this in your museum already Many of these activities are social
- What if we see it as the same tool A tool for interpretation Just as we adapt other tools and learn how we can use them Word of warning – this isn ’ t just about adding functionality to a guide… this is about using the tools that the visitors are already using.
- Sharing stories – possible Super Geek Audience
- Sharing stories – possible Super Geek Audience
- Sharing stories – possible Super Geek Audience
- Sharing stories – possible Super Geek Audience
- Sharing stories – possible Super Geek Audience
- Sharing stories – possible Super Geek Audience
- We’re a consultancy working with cultural heritage organisations wanting to develop digital interpretation – specialising in mobile.