Audience focused museum

The Audience-Focused Museum Barbara Leggett, Director, Explore & More Children ’s Museum Mark Mortenson, CEO, Buffalo Museum of Science/Tifft Nature Preserve

Laying the Groundwork ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Question : How do you define a Museum? ,[object Object],[object Object]

Fill-in the Blank : While I am at a museum, three things that positively affect my experience are…… ,[object Object],[object Object]

Building the Pyramid Physiological Safety/Comfort Social Museum Customers ,[object Object]

What are these needs? – as defined by Abraham Maslow ,[object Object],[object Object],[object Object],[object Object],[object Object]

What does your audience NEED? What does your audience DESIRE? ,[object Object],[object Object]

We interrupt this presentation for a short commercial message ,[object Object]

Let ’s hear it for older women (60+) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And let ’s hear it for older men (60+) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen X: Moms, moms, moms & dads ,[object Object],[object Object],[object Object],[object Object],[object Object]

Baby Boomers – always leading the way with change ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gen X Moms: What do they look for in museums (beyond education for their kids)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen Y – A whole new generation! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen Y – What they look for in museums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kids / Families ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Educators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reach Advisor ’s Top 14 List of Interpretation Preferences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And the number one answer is… ,[object Object],[object Object],[object Object],[object Object]

How does your audience have a voice at your museum? ,[object Object],[object Object]

How can we connect to our Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can we connect to our Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Completing the Pyramid Physiological Safety/Comfort Social Museum Customers Esteem Self Actualization Advocates ,[object Object]

Completing the Pyramid: From Audience to Advocate YOU …should add a new exhibit …should change this program …should talk to this donor ,[object Object],[object Object]

Completing the Pyramid: From Audience to Advocate WE …should add a new exhibit …should change this program …should talk to this donor ,[object Object],[object Object]

HOW DO WE PROVE THE VALUE OF MUSEUMS AND OUR AUDIENCES? ,[object Object]

How could we prove the Intrinsic Value of Museums? ,[object Object],[object Object],[object Object],[object Object]

Physiological Safety/Comfort Social Museum Customers Esteem Self Actualization Advocates Intrinsic Value ,[object Object]

How could we prove the Quantitative Value of museums? ,[object Object],[object Object],[object Object],[object Object]

Physiological Safety/Comfort Social Museum Customers Social Self Actualization Advocates Intrinsic Value Quantitative Value ,[object Object]

How could we prove the Qualitative Value of Museums ,[object Object],[object Object],[object Object]

Physiological Safety/Comfort Social Museum Customers Esteem Self Actualization Advocates Intrinsic Value Quantitative Value Qualitative Value ,[object Object]

Wrap Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience focused museum

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Audience focused museum