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Prepared by:
Nazeem P V
DMS-SOM
Pondicherry University
 Internet shopping is now gaining popularity
because of its simplicity and ease of access
 The retail sale implies business to consumer
business (B2C)
SEARCH
 To make a purchase a shopper have to find
appropriate vendor.
 It is similar to a consumer choosing a
conventional shop for purchasing good.
PRE-SALES
HOW TO REACH ONLINE STORE
 Selecting a menu item or a button on the portal
 Using the search engine
 Following a link to the store
 Selecting a page that has been advertised on other
websites
 Recommendations from friends
PRE SALES
 There are mainly 3 stages in the execution
stage
 There will be index to make the search more
feasible
 Goods will be represented by a picture and
description
 Virtual reality of the goods makes the customer
more attractive
 Ordering of goods takes place by selecting the
image or the name of the product or a selection
box
 Normal way of paying for online purchases are
Credit card
e – Cash
Internet banking
 The goods have to be delivered at the right time
 The delivery fastness and goods type
determines the mode of transport
 Some goods such as software or e-books can
be delivered through online itself
 Goods that customer don’t like can be taken
back
 Online support can be given
 Telephonic support can be also given to the
customers

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Retail internet trade cycle

  • 1. Prepared by: Nazeem P V DMS-SOM Pondicherry University
  • 2.
  • 3.
  • 4.  Internet shopping is now gaining popularity because of its simplicity and ease of access  The retail sale implies business to consumer business (B2C)
  • 5.
  • 6.
  • 7. SEARCH  To make a purchase a shopper have to find appropriate vendor.  It is similar to a consumer choosing a conventional shop for purchasing good. PRE-SALES
  • 8. HOW TO REACH ONLINE STORE  Selecting a menu item or a button on the portal  Using the search engine  Following a link to the store  Selecting a page that has been advertised on other websites  Recommendations from friends PRE SALES
  • 9.
  • 10.  There are mainly 3 stages in the execution stage
  • 11.  There will be index to make the search more feasible  Goods will be represented by a picture and description  Virtual reality of the goods makes the customer more attractive  Ordering of goods takes place by selecting the image or the name of the product or a selection box
  • 12.
  • 13.  Normal way of paying for online purchases are Credit card e – Cash Internet banking
  • 14.  The goods have to be delivered at the right time  The delivery fastness and goods type determines the mode of transport  Some goods such as software or e-books can be delivered through online itself
  • 15.  Goods that customer don’t like can be taken back  Online support can be given  Telephonic support can be also given to the customers