Learn how to set SMART goals and SWOT analysis.

1. By
By: Ms Neetu Madaan
Assistant Professor
Lovely Professional University

2. LearningObjective
 Tounderstand the importance of Goalsin life
and to know how toset them.
 Toknow the reasonswhy people are unableto
achieve the Goals.
 UseSWOTtechniques to effectively introspect
and set goals.

4. Goals
 What is a goal?
 What is the purpose of setting goals?

5. Goals
 What is a goal?
Something you would like to achieve.
 What is the purpose of setting goals?
Goals give you direction and keep you focused on
where you want to end up.

6. Types of Goals
 Short-Term:
Goals that can be accomplished in the near future
(within a few weeks or months)
 Long-Term:
Goals that are more far-reaching and take longer
to achieve (a year or more)

7. Types of Goals
 Fixed:
Goals with an outcome that is based on a specific
date/time
 Flexible:
Goals that have an outcome, but no time limit

8. Notes…
 Identify an example of each of these types of
goals:
Short-Term
Long-Term
Fixed
Flexible

9. Realistic vs. Unrealistic Goals
 Setting unrealistic goals can lead to feelings of
failure, lowered self-image, and lowered self-
esteem
 What makes goals unrealistic?
Untimely
Requiring unavailable resources
Too generally written

10. Whydon’t more people set goals?
 A pessimistic attitude
 Fearof failure
 A lack of ambition
 A fear of rejection
 Procrastination
 Low self-esteem

11. Why set Goals?
 Youtake control of yourlife
 Youfocus on the important things
 Youwill makegood decisions
 Youcanfinish the task efficiently
 Youwill be self-confident andenthusiastic
 Youwill makeprogress
 Youare closer to success

12. Meaningless Goals
 A farmer had a dog who used to sit by the roadside waiting
for vehicles to come around. As soon as one came he
would run down the road, barking and trying to overtake
it.
One day a neighbor asked the farmer "Do you think your
dog is ever going to catch acar?"
The farmer replied, "That is not what bothers me. What
bothers me is what he would do ifhe ever caught one."
:: Moral of the Story::
Many people in life behave like that dog who is
pursuing meaningless goals.
First set Meaningful and Realistic goal and then work to
achieve GOAL.

13. Why GoalsFail
 Thegoal was not written down.
 Rewardsfor achieving the goals were not given.
 Thegoal was unrealistic or not specificenough.
 Thegoal is not really believable or little commitmentexists.
 Keepchanging or switching goals with theweather
 Theperson who set the goal hasnot told anyone else for
added accountability, help andsupport.
 Thegoal was not incorporated into arealistic plan that
includes
measurements, timelines and resources.

14. ACTIVITY:

15. Createavisionof whoyouwant to
be”
Takeout aclean sheet of paper, write down a
description of yourself 10 yearsin the future.Who
are you? What does your life look like? What are
you doing? Where? Who is around you? Allow
yourself to imagine afuture in which failure is
impossible, and there are no limits.

16. “Liveinto that picture”
 Let’s saythat you’ve articulated a 10-year vision.Given
this scenario, work backwards
 What will have had to have happened for this to be true in
10 years?
 What will you have had tolearn?
 What skills will you have had todevelop?
 What auditions will you have had totake?
 Who will you have had to meet and developrelationships
with?

17. SMART

18. SMART
 S – Specific. For example, “I want tolose weight.” This is
wishful thinking. It becomes a goal when I pin myself down
to “I will lose 10 pounds in 90days.”
 M – Must be measurable. If we cannot measure it, we
cannot accomplish it. Measurement is away of
monitoring ourprogress. For example, 10 pounds/90
daysare measurement.
 A – Must be achievable. Achievable means that it should
be out of reach enough to be challenging but it should
not be out of sight, otherwise it becomesheartening.
 R – Realistic. Aperson who wants to lose 50 pounds in
30 daysis being unrealistic.
 T– Time-bound. There should be astarting date and a
finishing date.

19. SWOT ANALYSIS

20. What is SWOT Analysis?
SWOT analysis is a strategic planning
technique that helps to breakdown
the strengths, weaknesses, opportunities and
threats of a certain idea, project or experiment.

21. Strengths
What advantages do you have that others don't have
(for example, skills, certifications, education, or
connections)?
What do you do better than anyone else?
What personal resources can you access?
What do other people (and your boss, in particular) see
as your strengths?
Which of your achievements are you most proud of?
What values do you believe in that others fail to exhibit?
Are you part of a network that no one else is involved
in? If so, what connections do you have with influential
people?

22. Weaknesses
What tasks do you usually avoid because you don't feel
confident doing them?
What will the people around you see as your
weaknesses?
Are you completely confident in your education and
skills training? If not, where are you weakest?
What are your negative work habits (for example, are
you often late, are you disorganized, do you have a short
temper, or are you poor at handling stress)?
Do you have personality traits that hold you back in your
field? For instance, if you have to conduct meetings on a
regular basis, a fear of public speaking would be a major
weakness.

23. Opportunities
What new technology can help you? Or can you get help from
others or from people via the internet?
Is your industry growing? If so, how can you take advantage of the
current market?
Do you have a network of strategic contacts to help you, or offer
good advice?
What trends (management or otherwise) do you see in your
company, and how can you take advantage of them?
Are any of your competitors failing to do something important? If so,
can you take advantage of their mistakes?
Is there a need in your company or industry that no one is filling?
Do your customers or vendors complain about something in your
company? If so, could you create an opportunity by offering a
solution?

24. Threats
What obstacles do you currently face at work?
Are any of your colleagues competing with
you for projects or roles?
Is your job (or the demand for the things you
do) changing?
Does changing technology threaten your
position?
Could any of your weaknesses lead to
threats?

26. How to write SWOT Analysis for
Students
Identify your goals
First, identify the end goal you wish to achieve
through your SWOT analysis. You must be
aware of what you wish to do. Your goal should
be achievable, reliable and within an expected
time frame.

27. Identify your strength and weakness
Now that you know your goals, list down the
strength you have and the weaknesses that
may prevent you from achieving it. Write your
strengths and weaknesses, take support from
your friends and family if you need.

28. Identify opportunities and threats
Once you have noted your strengths and
weaknesses, list down the opportunities you
can grasp that can help you achieve your goal.
Next, check the threats whether internal or
external, that can stand in your way of your
opportunities.
Once you have identified the entire SWOT
analysis, make changes if required.