In a time of increased competition and decreased budgets, improving your communications with students can be an inexpensive and efficient way to bolster your success. Whether we know it or not, every graduate admissions professional is acting in a public relations capacity through our interactions with students, attendance at events and the way we communicate our graduate programs. There are a number of critical public relations skills that we can apply to be more effective in the field. Learn about perfecting your message, maintaining credibility, building relationships, understanding your audience and engaging new audiences in both traditional and untraditional ways.
NEGAP 2011: Public Relations for Graduate Admissions
1. PR for Graduate Admissions:
How to Communicate Better
with Students
Tara Maroney
Graduate Admissions Counselor
University of Bridgeport
2. My background
• B.S. in Business Administration
• B.A. in Sociology and Journalism
• M.S. in Public Relations
• More than 4 years at a PR agency
– Boston and NYC
• Now, Graduate Admissions!
3.
4. What is Public Relations?
The practice of managing
communications between an
organization and its publics
5. Who are our publics?
• Admissions staff
• Faculty
• Advisers
• Partners
• Agents
• Design/marketing
• Other schools
• Students
– Prospective
– Current
– Alumni
6. How do we communicate?
• Website
• Email
• Phone
• In person/events
• Printed materials
• Social media
13. Engagement
• Use more than one channel
• Meet them where they are
• Keep them interested
• 24/7
– thank you, social media
14. PR Guiding Principles
• Tell the truth
• Prove it with action
• Listen to the customer
• Manage for tomorrow
• Conduct public relations as if the whole
company depends on it
• Realize a company’s true character is
expressed by its people
• Remain calm, patient and good-humored
1. The Page Principles, “Seven Proven Principles that Guide our Actions and Behaviors”