Marketing Management 16th edition by Philip Kotler test bank.docx
03 leadership styles
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8. Style Description When to use it Weaknesses
Commanding/
coercive
Dictatorship – “Do what I say”
In urgency – when time is
scarce, and in crisis
Members can feel stifled
as they are treated as
workers and not asked
for an opinion
Visionary/
Authoritative
Mobilises people towards a
vision
When a new vision and
direction is needed
Lacks the ability to help
team members
understand how they get
to a vision or goal.
Affiliative Focuses on emotional needs
over work needs.
Best used for healing rifts
and getting through
stressful situations.
Confrontation and
emotionally distressing
positions can be avoided.
Democratic
Uses participation, listening to
both the bad and the good
news
To gain valuable input
from employees and to
gain Buy-in when there is
time to do so.
Can be lots of listening
but very little effective
action
Pacesetting Builds challenging and exciting
goals for people.
When the team is already
highly motivated and
competent
Can lack emotional
intelligence
Coaching
Connecting corporate goals
while helping people find
strengths and weaknesses,
linking these to career
aspirations and actions
Coach, mentor and develop
individuals when they need
to build longer term
strengths
Can come across as
micromanaging.