This is my 90 minute presentation on social media and small business social engagement that I presented on Wednesday 30th June 2010 at the SmallBizOnline 2010 event at Treetops Resort, Avoca Beach. You can also see the live-blogging of the event on Twitter by searching for #SBO2010

1. SMALLBIZONLINE 2010 Treetops Resort, Avoca Beach Wednesday 30th June 2010 Twitter: #SBO2010

2. How has online marketing changed how you run your small business?

3. How WILL online marketing change how you run your small business in 2011?

4. Are you interested in social media marketing?

5. If not, why not?

6. Australians LOVE social networking.

7. Australians LOVE social networking.

8. Australians LOVE social networking.

9. Australians LOVE social networking.

10. Australians LOVE social networking.

11. Australians LOVE social networking.

12. Australians LOVE social networking.

13. 1 out of 2 Aussies use social media on a regular basis

14. On average, Aussies are members of 2 social networking platforms

15. On average, Aussies are members of 2 social networking platforms

16. On average, Aussies are members of 2 social networking platforms

17. On average, Aussies are members of 2 social networking platforms

18. On average, Aussies are members of 2 social networking platforms

19. On average, Aussies are members of 2 social networking platforms

20. On average, Aussies are members of 2 social networking platforms

21. On average, Aussies are members of 2 social networking platforms

22. On average, Aussies are members of 2 social networking platforms

23. On average, Aussies are members of 2 social networking platforms

24. On average, Aussies are members of 2 social networking platforms

25. In fact, 2/3 of the world’s internet population use social networks on a regular basis.

28. 51% of 21 year olds have created their own web content before. More than 70% of 4 year olds use a computer.

30. Still interested in traditional media advertising?

31. Only 18% of TV ads generate a POSITIVE return on investment. 24 of the 25 largest newspapers in the world are experiencing record declines in circulation.

32. Only 14% of us trust ads, but 76% of us trust customer referrals. Social media is word of mouth on steroids!

33. Today, think about which online marketing platform best suits your target market, your business and most importantly, you!

35. Is it Facebook?

36. Is it Facebook? The most popular social networking platform in Australia. More than 400 million users worldwide. Works in 75 languages.

37. Is it Facebook? Has 2 billion photos uploaded each month and 20 million users connect with Facebook Pages each day.

38. Is it Facebook? 9.2 million users in Australia alone – that’s almost half of us! It now accounts for 29% of all time spent online by Australians.

39. Is it Facebook? Membership has more than doubled in the last 12 months. We have 172 friends on average on Facebook and 60% of us return DAILY.

40. Is it Facebook? The fastest growing demographic on Facebook is 55 to 65 year old females.

41. Is it Facebook? The second fastest?

42. Is it Facebook? The second fastest? 45 to 55 year old males.

43. Is it Facebook? If Facebook was a country, it would be the 3rd most populated on Earth – ahead of the USA.

45. Is it Twitter?

46. Is it Twitter? Twitter grew by 1150% in the last 12 months.

47. Is it Twitter? 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.

49. Is it Linkedin?

50. Is it Linkedin? Linkedin is social media for grown-ups. There are around 1 million Australians on Linkedin.

51. Is it Linkedin? 80% of companies use Linkedin for recruitment of new employees.

52. Is it Linkedin? The average age on Linkedin is 41, 80% have tertiary education and the average household income is $110,000.

54. Is it FourSquare?

55. Is it FourSquare? Location-based social networking platform. Newcomer: Only 1.2 million users

56. Is it FourSquare? Check-ins, Mayors… Really nerdy but is it right for your business?

57. But the real success of content sharing, and the platform you should SERIOUSLY consider using:

59. Is it YouTube?

60. Is it YouTube? YouTube is the second largest search engine after Google.

61. Is it YouTube? 13 hours of video is uploaded every minute. To watch every YouTube video would take just over 500 years.

62. Is it YouTube? 1 Billion videos are watched on YouTube every day. That’s 1,000,000,000...

64. The 5 Rules of Social Media Marketing

65. The 5 Rules of Social Media Marketing Listen

66. The 5 Rules of Social Media Marketing Listen Integrate

67. The 5 Rules of Social Media Marketing Listen Integrate Engage

68. The 5 Rules of Social Media Marketing Listen Integrate Engage Promote

69. The 5 Rules of Social Media Marketing Listen Integrate Engage Promote Measure

71. Listen

72. Listen Listening should always come 1st. Listening tools.

78. Twitter Advanced Search

79. Twitter Advanced Search You can search: Words Phrases Geographic Location Dates Even Attitudes

82. Integrate

83. Integrate Make social media part of your overall marketing strategy.

84. Integrate Social media contacts on your business cards. One consistent message.

86. 92% of people surveyed said they trusted an account with someone’s face on it, regardless of the content they were promoting, compared to an account with either a logo or generic photo.

88. Engage

89. Engage Engage with people on a personal level as well as on a commercial level.

91. Engage Social media without engagement is a complete waste of time.

94. Promote

95. Promote Don’t over-do it. Social media  your blog

96. Promote Facebook Page Facebook Ads

104. Facebook Ads

106. Facebook Ads Honeymoons

107. Facebook Ads Honeymoons Australia 9,200,000

108. Facebook Ads Honeymoons Australia 9,200,000 Women 4,800,000

109. Facebook Ads Honeymoons Australia 9,200,000 Women 4,800,000 Engaged 189,540

110. Facebook Ads Honeymoons Australia 9,200,000 Women 4,800,000 Engaged 189,540 N.S.W. 55,380

111. Facebook Ads Honeymoons Australia 9,200,000 Women 4,800,000 Engaged 189,540 N.S.W. 55,380 30-40 years 12,180

112. Facebook Ads Honeymoons Australia 9,200,000 Women 4,800,000 Engaged 189,540 N.S.W. 55,380 30-40 years 12,180 “travel” 620

113. Facebook Ads Honeymoons Estimated reach = 620

114. Facebook Ads Honeymoons Estimated reach = 620 Budget = $50 per day

115. Facebook Ads Honeymoons Estimated reach = 620 Budget = $50 per day Sales = $16,240

116. Facebook Ads Honeymoons Estimated reach = 620 Budget = $50 per day Sales = $16,240 Ad Spend = $27

118. Facebook Ads Skin Care

119. Facebook Ads Skin Care Australia 9,200,000

120. Facebook Ads Skin Care Australia 9,200,000 Males 4,098,720

121. Facebook Ads Skin Care Australia 9,200,000 Males 4,098,720 Single 988,000

122. Facebook Ads Skin Care Australia 9,200,000 Males 4,098,720 Single 988,000 13-20 years 287,800

123. Facebook Ads Skin Care Australia 9,200,000 Males 4,098,720 Single 988,000 13-20 years 287,800 Birthdays 200

125. Facebook Ads Australia 9,200,000

126. Facebook Ads Australia 9,200,000 Women 5,100,000

127. Facebook Ads Australia 9,200,000 Women 5,100,000 Men 4,100,000

128. Facebook Ads Australia 9,200,000

129. Facebook Ads Australia 9,200,000 N.S.W. 2,582,320

130. Facebook Ads Australia 9,200,000

131. Facebook Ads Australia 9,200,000 Single 1,852,460

132. Facebook Ads Australia 9,200,000 Single 1,852,460 Relationship 1,576,340

133. Facebook Ads Australia 9,200,000 Single 1,852,460 Relationship 1,576,340 Engaged 324,240

134. Facebook Ads Australia 9,200,000 Single 1,852,460 Relationship 1,576,340 Engaged 324,240 Married 1,862,880

135. Facebook Ads Australia 9,200,000

136. Facebook Ads Australia 9,200,000 High School 269,240

137. Facebook Ads Australia 9,200,000 High School 269,240 University 140,260

138. Facebook Ads Australia 9,200,000 High School 269,240 University 140,260 Uni Graduate 1,215,780

139. Facebook Ads Australia 9,200,000 High School 269,240 University 140,260 Uni Graduate 1,215,780 Newcastle Uni 28,140

140. Facebook Ads Facebook Ads Australia 9,200,000

141. Facebook Ads Facebook Ads Australia 9,200,000 Telstra 10,500

142. Promote

143. Promote YouTube Viral Competition

144. Promote 79.1% of internet users in Australia view online video.

145. Promote YouTube receives 6.17 million monthly Australian visitors.

147. Measure

148. Measure The single most important rule.

149. Measure Not gonna measure it? Don’t bother doing it!

150. Do something now!

151. Do something now! Time taken to reach 50 million users:

152. Do something now! Time taken to reach 50 million users: Radio 38 years

153. Do something now! Time taken to reach 50 million users: Radio 38 years Television 13 years

154. Do something now! Time taken to reach 50 million users: Radio 38 years Television 13 years Internet 4 years

155. Do something now! Time taken to reach 50 million users: Radio 38 years Television 13 years Internet 4 years iPod 3 years

156. Facebook reached 100 million users in less than 9 months!

158. The Million Dollar Tip?

160. The Million Dollar Tip? Think Mobile.

161. The Million Dollar Tip? Think Mobile. 96% of Australians have a mobile phone. 28% have two mobile phones.

162. The Million Dollar Tip? Think Mobile. There are more SMS’s sent every day then there are people living on the planet.

163. The Million Dollar Tip? Think Mobile. A third of all Australians now check their emails on their mobile phone.

164. The Million Dollar Tip? Think Mobile. Australians accessing social media sites on their mobile phone grew 32% in the last 12 months.